What was the scope of their involvement?
Synapse was able to develop clear branding and a communication strategy, including the product’s name, logo, mascot, and the communication on the storefronts. They also created a welcome pack which is sent to customers once they are onboard—all completely from scratch.
What is the team dynamic?
I worked with a single relationship manager, but there was a large team involved in the background. I was also in touch with the head of creative strategy, but only after the output was given to me. We had further discussions about refinements and changes that were needed.
How did you come to work with Synapse?
They were our agency of record before the present work was commissioned—we’d had a satisfactory experience with them for the past three years. They’re a good agency in terms of understanding the client’s requirements and delivering the necessary output, as far as creativity, design, and putting all elements together go. Many agencies have the habit of becoming to creatively involved, only to lose sight of the marketing output. I’m happy to say that Synapse was not one of those; they are able to understand the exact output requirements and deliver them.
How much have you invested with them?
We spent around 250,000 to 300,000 Indian rupees per month. [$4,000 to $4,500]
What is the status of this engagement?
We started working with Synapse at the end of March 2016. We turned it around in almost record time, delivering in the third week of May.