Visually Defining Your Brand

Symbol Syndication specializes in video production and content creation for businesses of all sizes ranging from solopreneurs to Global 500 companies. We work inside Calgary and abroad and love meeting entrepreneurs around the world. We believe content should be engaging, creative and provide value. 

We are energized by ideas. The best thing about working with our clients is sharing in their passion.

 
$1,000+
 
Undisclosed
 
2 - 9
 Founded
2014
Show all +
Calgary, Canada
headquarters
  • 59 22 Ave SW #302
    Calgary, AB T2S 3C7
    Canada

Portfolio

Key clients: 

Microsoft, Nissan Canada, Panasonic, HP

Reviews

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Video Production for Communications Firm

"They freely offer creative suggestions and always make the extra effort to be helpful."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Ongoing
Project summary: 

Symbol Syndication produced a series of videos on behalf of a communications agency. The team assisted with set-up, lighting, and sound, shooting and editing the video for the third-party client.

The Reviewer
 
1-10 Employees
 
Calgary, Canada
Trina Lo
Marketing Lead & Founder, FreshInk Communications
 
Verified
The Review
Feedback summary: 

The videos recieved positive feedback from the third-party clients, who posted the videos online. Symbol Syndication is easy to reach and quick to respond, facilitating a smooth workflow. The team is adaptable, dedicated, and attentive.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the owner of FreshInk Communications, a Canada based marketing firm specializing in Marketing Strategy, Graphic Design, Social Media Marketing and Writing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Symbol Syndication?

We hired Symbol Syndication to work with several clients of ours to produce videos for their websites.

What were your goals for this project?

To have the videos to look professional with good lighting and quality sound, while having our clients feel comfortable with the experience and end up with a product they would be proud to publish.

SOLUTION

How did you select this vendor?

I met the owner through a networking organization and got to know him over a few years. I started with smaller projects to get a feel for how they work and was happy to keep providing referrals.

Describe the scope of their work in detail.

Once our client approved a budget for the videos we reviewed the desired goals with Symbol Syndication over the phone and email to determine a go-forward plan and a schedule.

We met with them and the client on-site then reviewed the space before setting up equipment. They aided with lighting, sound and helped coach our clients on how to get comfortable in front of the camera and were always patient with them.

What was the team composition?

I've worked closely with the owner and all members of his team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All clients have been happy with the work and have posted the videos.

How effective was the workflow between your team and theirs?

The team is always easy to reach through messaging and e-mails. Response times are short and messages are clear. I appreciated that they were always concise but friendly!

What did you find most impressive about this company?

I really appreciate how they are always willing to work with us and our client to meet their needs. They freely offer creative suggestions and always make the extra effort to be helpful.

Are there any areas for improvement?

None that I can think of, we're pretty happy with the relationship we have!

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Easy. Communication is clear and always in writing.
  • 5.0 Cost
    Value / within estimates
    Very competitive pricing. If I have a budget they simply let me know what is achievable in it.
  • 5.0 Quality
    Service & deliverables
    Files are always of the highest quality.
  • 5.0 NPS
    Willing to refer
    Have many times!

SEO Services for Digital Marketing Agency

“My team is appreciative of their work, and we enjoy working with them.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2019 - Ongoing
Project summary: 

Symbol Syndication handles the outsourced SEO services for a marketing agency. They deliver monthly analytic reports and perform website backend work to increase traffic and market rankings.

The Reviewer
 
1-10 Employees
 
Canmore, Canada
Stephanie O'Brien
President, Carmella Consulting
 
Verified
The Review
Feedback summary: 

The monthly analytic reports provide transparency on keyword ranking. Although it's a slow-growth process, the partner is happy with the results. Symbol Syndication meets deadlines and is an effective communicator. They're proactive about recognizing problems and providing solutions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Carmella Consulting. We’re a marketing agency, and we have six staff members.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Symbol Syndication?

We needed someone who could provide really thorough SEO services. More specifically, I was looking for optimization and link building efforts beyond what we could do ourselves.

SOLUTION

What was the scope of their involvement?

Symbol Syndication handles SEO services for one of our clients. Each month, their team delivers a report detailing performance and analytics. They identified some issues that were preventing the site from ranking high in search engines. Then, they proposed solutions to fix those obstacles.

Their team performed some backend development in efforts to improve the site’s SEO-friendliness. The goal was to increase website traffic as well as rank high in a really small market. In other words, we needed the website to rank in well in bigger markets and local ones.

What is the team composition?

I work with Jonathan (Owner) and Riley (Marketing Director).

How did you come to work with Symbol Syndication?

Jonathan and I belong to a Facebook group for business owners in Calgary, Canada.

How much have you invested with them?

We’ve invested about $12,000 so far.

What is the status of this engagement?

Our ongoing partnership began in May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re always trying to make sure we’re ranking high for the keywords that are most important to the target audience. Symbol Syndication has really helped us achieve that. It’s a slow growth process, and the client is happy so we’re happy.

My team is appreciative of their work, and we enjoy working with them. I’d steal Riley away from Symbol Syndication because we absolutely love working with him. He’s probably our favorite person on their team.

How did Symbol Syndication perform from a project management standpoint?

Project management was great. They met deadlines and communicated with us through email and phone calls.

What did you find most impressive about them?

In January, they came to us and reported some issues about the ranking and loading speed of the website. They also explained all the needed changes and projected costs. It was an up-charge on their end, but it really helped the client.

Are there any areas they could improve?

The reports provide details about month-to-month improvement, but I’d like to know more about improvement over time. I don’t have this information and it may be because I didn’t look close enough or they didn’t provide it.

Do you have any advice for potential customers?

Try to start with an exploration phase because Symbol Syndication provides a lot of services that I wasn’t aware of until later. I initially knew what I specifically wanted from them, but it was through trial-and-error that I discovered all they could do.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Video Production for MMA Organization

They’re incredibly creative.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2014 - 2017
Project summary: 

Symbol Syndication was tasked with creating documentary films for a MMA organization. The team shot different fighters and handled everything from directing and shooting to editing and post-production.

The Reviewer
 
11-50 Employees
 
Calgary, Canada
Jeremy Ballantine
Producer, Hard Knocks Fighting
 
Verified
The Review
Feedback summary: 

Symbol Syndication produced numerous documentary episodes for the client over the course of a successful partnership. The team deftly navigated relationships with often-challenging subjects to deliver great footage. Their creativity and ability to think outside the box made them a stellar partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I used to work for Hard Knocks Fighting, an MMA organization. We not only hosted live events but also produced documentaries about the athletes who participated in our series. We had two different TV shows, and I was a producer for both.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Symbol Syndication?

We needed a company that we could consistently rely on to create documentaries for us. We were seeking someone to take care of everything from directing shooting, editing, and arranging.

SOLUTION

What was the scope of their involvement?

We worked with Symbol Syndication on a project-by-project basis, where we’d get a call from a client in another state about wanting to create a documentary. We asked Symbol about their availability, and if they were open to taking on the project, they’d quickly work to deliver a 22-minute documentary.

We provided Symbol with a documentary template to adhere to, which detailed the requirements of each episode. They were also given a budget. Other than those ingredients, we gave Symbol Syndication carte blanche in regard to the finished product.

Our target audience was, generally, fight fans — males between 15–35 years old, and they would make up 70% of our expected viewership.

What is the team composition?

My main point of contact was Jonathan (Owner & Videographer), who designated the appropriate tasks to his team.

How did you come to work with Symbol Syndication?

I met Jonathan at a networking meeting and looked at his portfolio. I thought that his youthful outlook could resonate with your viewers, who are also of a younger demographic. He was also skilled and really personable, so we didn’t expect him to have any problems working with our subjects.

How much have you invested with them?

We spent somewhere between $25,000–$50,000. Each episode was somewhere around $2,000.

What is the status of this engagement?

We began working together in 2014, and that partnership lasted until 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We always got good reviews from our subjects about how easy it was to work with Symbol Syndication. They were flexible about taking on projects as they came, and did a good job at navigating open-ended requirements. MMA fighters aren’t typically the easiest people to handle, but Symbol Syndication succeeded in directing and getting great footage of them.

Other than that, Jonathan was always on time and on budget, and we never had to wait for something from him.

How did Symbol Syndication perform from a project management standpoint?

They met all deadlines. Jonathan worked hard to address any uncertainty or issue. I also appreciated the fact that he anticipated problems and suggested possible solutions. That dynamic made him very easy to work with.

What did you find most impressive about them?

They’re incredibly creative. It’s very tempting for a company to rely too heavily on a given template, but Symbol Syndicate always delivered a unique punch. Jonathan thought outside of the box while sticking to the formula just enough.

Are there any areas they could improve?

Nothing really comes to mind. Jonathan did a great job of navigating changing external circumstances. They performed very, very well, and were the best of the partners I’d worked with.

Do you have any advice for potential customers?

Take advantage of their creative side. Give them the ability and flexibility to deliver something that you didn’t necessarily have in mind. You can also feel free to push back on their ideas since they’re great at receiving feedback.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Video Production for Business Brokerage Firm

"They made the process extremely smooth and were receptive to our needs for the final products."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. - Mar. 2019
Project summary: 

Symbol Syndication produced a series of videos to support a business brokerage company’s branding efforts. They handled the entire pre- and postproduction processes and delivered a set of short videos. 

The Reviewer
 
1 - 10 Employees
 
Canada
Boris Vujanovic
Owner, Flagship Business Brokers
 
Verified
The Review
Feedback summary: 

The videos have been extremely well received, earning valuable trust for the business and establishing a stronger brand. The Symbol Syndication team was effective, welcoming feedback and never hesitating to communicate throughout the process. Customers can expect an easy, creative engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m one of the directors of Flagship Business Brokers. We essentially transact the purchase and sales of businesses. We occasionally help with some funding, but mostly focus on sellers looking for buyers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Symbol Syndication?

In our industry, it’s tough to stand out since we don’t have a specific product to set us apart from others. We hired Symbol Syndication to create videos that capture what we do and give some insight into the company itself.

SOLUTION

What was the scope of their involvement?

Symbol Syndication created videos of the different tasks we do on a daily basis and helped us with the various creative work we needed. The clips were typically 30 seconds to 1 minute in length, but a few were a bit longer. They handled the writing, shooting, and editing processes for the project. Their team incorporated our feedback through each stage and delivered the content so we could use it across social media and other platforms. 

What is the team composition?

Jonathan (Owner, Symbol Syndication) and Riley (Marketing Director, Symbol Syndication) were the main two teammates we worked with. 

How did you come to work with Symbol Syndication?

I met Jonathan a few years ago through a business group. Having seen his work and knowing him, I knew he cared about his clients and would be able to deliver what he promised. I trusted Symbol Syndication could produce a product we’d be happy with. 

How much have you invested with them?

We spent a little under $7,000 in total.

What is the status of this engagement?

We worked together for about three months between January–March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t leveraged the videos too much for advertising purposes yet, so we can’t speak to their effectiveness in that way. For now, we use it in presentations and talks to give our team more credibility and it’s been working. People are receptive to our company and brand, and the videos cause them to trust us more. We’re very happy using the videos. 

How did Symbol Syndication perform from a project management standpoint?

As far as project management is concerned, they were fantastic. They were on top of the ball and chased us down for anything they needed, which was great. Whenever we had feedback, they were very receptive and applied it directly to their work. Typically, we corresponded through email just to keep track of the progress. At no point was I confused about our status and they were timely in asking us to approve every piece. 

What did you find most impressive about them?

Since working with their team, it makes complete sense that they work with such impressive, large clients and accounts. They made the process extremely smooth and were receptive to our needs for the final products. Their team was easy to work with. 

Are there any areas they could improve?

We were really happy with the videos and the budget was more or less what we anticipated, although it changed halfway through the project on our end. 

Do you have any advice for potential customers?

It’s really important to have a clear idea of what you’re trying to achieve. Articulate your ideas as best as you can. In our case, a brand video could have been several different styles, so we leaned on Symbol Syndication to help us refine our existing ideas. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer