What was the scope of their involvement?
We worked with Symbol Syndication on a project-by-project basis, where we’d get a call from a client in another state about wanting to create a documentary. We asked Symbol about their availability, and if they were open to taking on the project, they’d quickly work to deliver a 22-minute documentary.
We provided Symbol with a documentary template to adhere to, which detailed the requirements of each episode. They were also given a budget. Other than those ingredients, we gave Symbol Syndication carte blanche in regard to the finished product.
Our target audience was, generally, fight fans — males between 15–35 years old, and they would make up 70% of our expected viewership.
What is the team composition?
My main point of contact was Jonathan (Owner & Videographer), who designated the appropriate tasks to his team.
How did you come to work with Symbol Syndication?
I met Jonathan at a networking meeting and looked at his portfolio. I thought that his youthful outlook could resonate with your viewers, who are also of a younger demographic. He was also skilled and really personable, so we didn’t expect him to have any problems working with our subjects.
How much have you invested with them?
We spent somewhere between $25,000–$50,000. Each episode was somewhere around $2,000.
What is the status of this engagement?
We began working together in 2014, and that partnership lasted until 2017.