What evidence can you share that demonstrates the impact of the engagement?
We haven’t leveraged the videos too much for advertising purposes yet, so we can’t speak to their effectiveness in that way. For now, we use it in presentations and talks to give our team more credibility and it’s been working. People are receptive to our company and brand, and the videos cause them to trust us more. We’re very happy using the videos.
How did Symbol Syndication perform from a project management standpoint?
As far as project management is concerned, they were fantastic. They were on top of the ball and chased us down for anything they needed, which was great. Whenever we had feedback, they were very receptive and applied it directly to their work. Typically, we corresponded through email just to keep track of the progress. At no point was I confused about our status and they were timely in asking us to approve every piece.
What did you find most impressive about them?
Since working with their team, it makes complete sense that they work with such impressive, large clients and accounts. They made the process extremely smooth and were receptive to our needs for the final products. Their team was easy to work with.
Are there any areas they could improve?
We were really happy with the videos and the budget was more or less what we anticipated, although it changed halfway through the project on our end.
Do you have any advice for potential customers?
It’s really important to have a clear idea of what you’re trying to achieve. Articulate your ideas as best as you can. In our case, a brand video could have been several different styles, so we leaned on Symbol Syndication to help us refine our existing ideas.