Visually Defining Your Brand

Symbol Syndication specializes in video production and content creation for businesses of all sizes ranging from solopreneurs to Global 500 companies. We work inside Calgary and abroad and love meeting entrepreneurs around the world. We believe content should be engaging, creative and provide value. 

We are energized by ideas. The best thing about working with our clients is sharing in their passion.

 
$1,000+
 
Undisclosed
 
2 - 9
 Founded
2014
Show all +
Calgary, Canada
headquarters
  • 59 22 Ave SW #302
    Calgary, AB T2S 3C7
    Canada

Portfolio

Key clients: 

Microsoft, Nissan Canada, Panasonic, HP

Reviews

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Video Production for Business Brokerage Firm

"They made the process extremely smooth and were receptive to our needs for the final products."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. - Mar. 2019
Project summary: 

Symbol Syndication produced a series of videos to support a business brokerage company’s branding efforts. They handled the entire pre- and postproduction processes and delivered a set of short videos. 

The Reviewer
 
1 - 10 Employees
 
Canada
Boris Vujanovic
Owner, Flagship Business Brokers
 
Verified
The Review
Feedback summary: 

The videos have been extremely well received, earning valuable trust for the business and establishing a stronger brand. The Symbol Syndication team was effective, welcoming feedback and never hesitating to communicate throughout the process. Customers can expect an easy, creative engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m one of the directors of Flagship Business Brokers. We essentially transact the purchase and sales of businesses. We occasionally help with some funding, but mostly focus on sellers looking for buyers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Symbol Syndication?

In our industry, it’s tough to stand out since we don’t have a specific product to set us apart from others. We hired Symbol Syndication to create videos that capture what we do and give some insight into the company itself.

SOLUTION

What was the scope of their involvement?

Symbol Syndication created videos of the different tasks we do on a daily basis and helped us with the various creative work we needed. The clips were typically 30 seconds to 1 minute in length, but a few were a bit longer. They handled the writing, shooting, and editing processes for the project. Their team incorporated our feedback through each stage and delivered the content so we could use it across social media and other platforms. 

What is the team composition?

Jonathan (Owner, Symbol Syndication) and Riley (Marketing Director, Symbol Syndication) were the main two teammates we worked with. 

How did you come to work with Symbol Syndication?

I met Jonathan a few years ago through a business group. Having seen his work and knowing him, I knew he cared about his clients and would be able to deliver what he promised. I trusted Symbol Syndication could produce a product we’d be happy with. 

How much have you invested with them?

We spent a little under $7,000 in total.

What is the status of this engagement?

We worked together for about three months between January–March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t leveraged the videos too much for advertising purposes yet, so we can’t speak to their effectiveness in that way. For now, we use it in presentations and talks to give our team more credibility and it’s been working. People are receptive to our company and brand, and the videos cause them to trust us more. We’re very happy using the videos. 

How did Symbol Syndication perform from a project management standpoint?

As far as project management is concerned, they were fantastic. They were on top of the ball and chased us down for anything they needed, which was great. Whenever we had feedback, they were very receptive and applied it directly to their work. Typically, we corresponded through email just to keep track of the progress. At no point was I confused about our status and they were timely in asking us to approve every piece. 

What did you find most impressive about them?

Since working with their team, it makes complete sense that they work with such impressive, large clients and accounts. They made the process extremely smooth and were receptive to our needs for the final products. Their team was easy to work with. 

Are there any areas they could improve?

We were really happy with the videos and the budget was more or less what we anticipated, although it changed halfway through the project on our end. 

Do you have any advice for potential customers?

It’s really important to have a clear idea of what you’re trying to achieve. Articulate your ideas as best as you can. In our case, a brand video could have been several different styles, so we leaned on Symbol Syndication to help us refine our existing ideas. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer