What was the scope of their involvement?
We’re a pretty decentralized company. Not only did they help us with our identity and make our online presence look good, but they helped define our identity to our target audience.
They started with content analysis and creation. They help with front-end design, back-end development, analytics, writing - pretty much everything. The content is built into our four primary channels: LinkedIn, Twitter, Facebook and they’ve helped a lot with YouTube. They cleaned our YouTube channel up a lot, organized it, and gave it a lot of structure.
With regard to content creation, they do a few things. We get at least one post a month minimum on the blog. We’ve had a couple of landing pages and guides or thought leadership pieces that they helped develop. Those usually end up on LinkedIn. Since we have been doing trade shows and events lately, I’ve been asking that they help with live tweeting during the events. That’s been really helpful. We did the keyword research with them and reviewed the branded versus non-branded terms.
How did you come to work with Symbiont Group?
They are friends of the digital community. We are a family owned company and therein value companies with a family culture. I met Mandy, Davin, and JBB, and they’re pretty amazing people. They’re good people to know in the digital world.
How much have you invested with Symbiont Group?
The relationship has cost over $200,000.
What is the status of this engagement?
The engagement is ongoing. This is now our third year together.