Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Two things really stick out to me: the educational focus of their staff (Symbiont has grown tremendously in a short period of time) and the content itself. Having a content library of reusable resources was a great advantage. We had nothing, to begin with, but in a short period of time, we had a fairly substantial library of things to pull from. The repeatable process which Symbiont is helping us develop from campaign to campaign is the most applicable thing.
We’ve only done one campaign with Symbiont so far, and are rolling out another one this month. For the first one, we weren’t very good and Symbiont helped us a lot through it. It was a campaign related to a trade show which we attend every year. Our industry is pretty old school and there isn’t a lot of emphasis on technology — or at least I thought so. What we learned was that Twitter was a substantial channel for that trade show. The amount of activity, visits, and hits we saw from Twitter on that particular campaign was greater than I could’ve imagined.
How did Symbiont Group perform from a project management standpoint?
Mandy Lewis, their head of client services, is very open to sharing information about where we are in the process, what the expenditure is, and so on. Our other contact acts very much the same way. We haven’t had a single problem meeting deadlines or sticking to the budget.
What did you find most impressive about Symbiont Group?
The other marketing company we’re using has gone through several transitions since we’ve been with them, and they’ve come to realize that their focus should really be in developing the platform they have from a tech perspective. We didn’t have a bad experience, but they simply passed us to Symbiont. The thing which really sets Symbiont apart for me is the long-term partnership concept, which I assume is something that other companies are looking for as well.
The thoughtfulness that was put into our business is astounding as well. Symbiont really took the time to get involved with our personnel, the sales staff, and the key leadership. They bring in objectiveness to our business and help us understand how the digital marketing concept fits in.
Are there any areas Symbiont Group could improve?
There’s something that every company or person could do to improve, but I can’t think of anything for Symbiont. It may be contradictory to what I’ve been saying, but I don’t think that they’re good at selling their services. They’re excellent in terms of performance, but they shy away when it comes to selling additional services. A customer like us, which is looking for a long-term partnership, will want to be sold everything there is to offer.