SYCAP IT

BACKGROUND

Introduce your business and what you do there.

I'm the head of sales and marketing at UNITAG.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SYCAP IT?

We required various services, including UX design, content writing, and social media marketing for different platforms.

SOLUTION

What was the scope of their involvement?

Initially, we assigned SYCAP IT some UX design work for our product. We had identified some user personas ourselves, so we provided them to their team. We also requested the theme and colors of their designs to be similar to our branding. They used some sophisticated software to create the UX designs we needed for our product and online portal, and they kept everything in line with our branding. 

SYCAP IT did such a great job at UX design that we gave them more work, now on content writing. For this second assignment, I provided them with a brief of what we needed. They came back with the content, and we had a few iterations on it to make adjustments, after which they perfected the content.

Since then, SYCAP IT has helped us develop 20–30 pieces of content for us to post. As for our social media marketing, they manage our LinkedIn, Twitter, and Instagram accounts, and they answer queries from users. They’ve also helped us develop our monthly content calendar.

What is the team composition?

I've been engaging with four people from SYCAP IT.

How did you come to work with SYCAP IT?

We were introduced to them through their sales manager, who was a friend of someone we knew.

How much have you invested with them?

We’ve spent roughly £30,000–£40,000 (approximately $35,000–$46,000 USD).

What is the status of this engagement?

We started our partnership around March 2022, and it is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to SYCAP IT, we’ve seen a massive improvement in our lead generation and visibility. Additionally, we now have a working model of our product, and our prospect reach efforts have changed positively due to the product portfolio they helped us build.

How did SYCAP IT perform from a project management standpoint?

During the first month, SYCAP IT’s time management wasn’t very good, but they've been on point from the second month onwards, sometimes even delivering earlier than expected. Whenever we need help quickly, they can get people on board and assign them to the tasks fast.

As per communication, SYCAP IT is very available. We usually communicate with them via Microsoft Teams meetings, phone calls, and text messages. Moreover, we use Jira for project management.

What did you find most impressive about them?

SYCAP IT provides quality work at a very competitive price. With other companies, we would pay four times what we now pay to get the same quality of work.

Are there any areas they could improve?

It would be good if SYCAP IT improved their scheduling. They need a person in their team dedicated to keeping people on track because I’m constantly the one telling them which tasks have been completed and which ones are still pending.

Any advice for potential customers?

Compare their price to other companies, compare the quality of their work, and make up your mind.