Marketing at the Speed of Innovation

Swyft is an agile marketing and PR agency serving B2B technology companies seeking faster growth. Our team is made up of industry veterans who combine creativity, deep tech industry knowledge and marketing expertise to help our customers reach their most important brand goals. We excel at amplifying product and startup launches, revitalizing struggling brands, and enhancing existing corporate growth strategies.

With an international agency network to rival some of the largest agencies in the world, our roots are in Austin, but our reach is global. 

 
$5,000+
 
Undisclosed
 
2 - 9
 
Undisclosed
Show all +
Austin, TX
headquarters
  • 11801 Domain Blvd
    Austin, TX 78758
    United States
other locations
  • 2700 Post Oak Blvd, Tower 1
    Houston, TX 77056
    United States
  • 501 S. Cherry St. Suite 1100
    Denver, CO 80246
    United States
  • Lange Lozanastraat 142, 2018
    Antwerp
    Belgium

Portfolio

Key clients: 

We work almost exclusively with B2B technology clients seeking amazing results, extreme value and proven agility. Some of our clients include Pelco, ClearDATA, Salesforce, OneAffiniti, MoneyonMobile, and eCommission. 

Reviews

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Custom Digital Marketing for Software Startup

"They were very responsive, over-communicated and generated new ideas to help improve our brand presence."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2016 - Nov. 2017
Project summary: 

Swyft was hired to increase a software startup's inbound leads and brand presence with social media outreach, blogs, email marketing, and whitepapers.

The Reviewer
 
11-50 Employees
 
Austin, Texas
Laura Ruffino
Director of Sales, Inventive Works
 
Verified
The Review
Feedback summary: 

The team at Swyft delivered expert, personalized service. They consistently created and published content, leaving internal stakeholders extremely satisfied with the opportunities and leads their work generated. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

At the time, I was the sales director for a custom software consulting firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Swyft?

We hired Swyft for content marketing including social media outreach, blogs, and white papers.

What were your goals for this project?

We wanted to attract more followers and generate in-bound leads.

SOLUTION

How did you select this vendor?

We selected Swyft because they were a boutique firm who were experts in their field, had experience working in our space and were able to give us personalized service.

Describe the scope of their work in detail.

Swyft curated and created content for marketing campaigns that included schedules for social media, blogs, emails and white papers as needed.

They would post daily on social media, weekly blogs and weekly emails. The content was tailored for our target clients.

What was the team composition?

The team was made up of a designer, writer and account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Swyft elevated our marketing outreach through consistent content generation and was able to bring in considerably more leads than before they were hired. This generated more opportunities and closed deals.

How effective was the workflow between your team and theirs?

The workflow and communication was seamless. We worked closely with Swyft and they were incredibly responsive.

What did you find most impressive about this company?

As a software startup, our priorities and goals were constantly in flux. Swyft handled these challenges effortlessly and was able to adapt and meet our needs.

They were very responsive, over-communicated and generated new ideas to help improve our brand presence.

Are there any areas for improvement?

We were incredibly satisfied with their work and only wished we could use them more.

5.0
Overall Score Fantastic!
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Scheduling was easy and they were always flexible.
  • 5.0 Cost
    Value / within estimates
    Great overall value
  • 5.0 Quality
    Service & deliverables
    Excellent
  • 5.0 NPS
    Willing to refer
    I would happily refer Swyft to any growing business

Ongoing Demand Generation for Furniture Business

"They got results for us fast. They have a thorough understanding of all things digital marketing and e-commerce."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2019 - Ongoing
Project summary: 

After redesigning an outdoor furniture company's e-commerce site, Swyft has compiled a list of recommendations to improve digital strategy. They're now leading SEO, content, email, and social marketing efforts.

The Reviewer
 
1-10 Employees
 
Austin, Texas
James Davis
Dealer Support Manager, GatherCraft
 
Verified
The Review
Feedback summary: 

In about four months, Swyft's work has resulted in impressive increases in site traffic and social engagement. These are now beginning to convert into sales. Swyft is knowledgeable about their craft, and it shows.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Dealer Support manager and also lead marketing for our outdoor patio furniture manufacturing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Swyft?

We needed help with online brand awareness of our outdoor patio furniture as well as driving inbound traffic. Swyft also helped redesign our e-commerce website to improve our customer conversions. Swyft also implemented an SEO and content marketing strategy.

What were your goals for this project?

We wanted to see more website traffic and an increase in online sales.

SOLUTION

How did you select this vendor?

We reviewed several vendors and used some in the past. Swyft impressed us with their total knowledge of digital marketing, SEO, content marketing, branding and e-commerce.

Describe the scope of their work in detail.

Swyft worked with us to create a digital marketing strategy that included SEO, a website redesign, inventory recommendations, email marketing, website analytics, social media marketing, and much more.

What was the team composition?

The team was led by Swyft's principal, a digital marketing manager, an SEO specialist and a senior copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far the results have been impressive. We are just over 4 months in and we're seeing dramatic increases in website traffic and social media engagement. We have also begun seeing an uptick in sales conversions.

How effective was the workflow between your team and theirs?

Extremely effective. We have bi-weekly meetings and frequent brainstorming sessions.

What did you find most impressive about this company?

They got results for us fast. They have a thorough understanding of all things digital marketing and e-commerce.

Are there any areas for improvement?

Not at this point.

5.0
Overall Score We are very happy with Swyft's work, their overall knowledge and the results we've seen.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They are accommodating to our schedules.
  • 5.0 Cost
    Value / within estimates
    Swyft's fees are a great value for what they provide.
  • 5.0 Quality
    Service & deliverables
    Swyft was extremely knowledgeable, professional and results-oriented.
  • 5.0 NPS
    Willing to refer
    Definitely.

Content Marketing for Marketing Services Firm

"Our team appreciated their positive and creative approach to raising our brand awareness."

Quality: 
4.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Jan. 2017 - Apr. 2019
Project summary: 

Swyft provided content marketing and public relations services for a marketing services firm. Their team focused on growing the brand's earned, owned and shared media.

The Reviewer
 
51-200 Employees
 
Austin, Texas
Chris Jowsey
CMO, OneAffiniti
 
Verified
The Review
Feedback summary: 

The engagement has landed the client coverage in prestigious media outlets as well as increasing website traffic. Swyft develops quality content that fits the needs of the brand. Their team is innovative and responsive. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the CMO of a global marketing services firm specializing in through-channel marketing predominantly for global IT brands like Dell, HP, Lenovo & Microsoft.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Swyft?

We hired Swyft not long after we opened our U.S. office in Austin, Texas, to help OneAffiniti establish itself as a dominant player in Through-Channel Marketing for global IT brands.

What were your goals for this project?

We wanted to establish OneAffiniti as a leader vendor in through-channel marketing in the North American market.

SOLUTION

How did you select this vendor?

We'd considered a number of larger media firms in the US mainly through recommendations however they came with large retainers & little interest in our sized firm. After narrowing our search to Austin (near our North American office) with previous expertise in B2B & Tech, Swyft was chosen based on a mix of industry experience & their eagerness to work with us (a mutual level of respect).

Describe the scope of their work in detail.

Swyft provided us with an integrated content marketing and PR strategy that addressed our need to grow our brand with both Earned, Owned and Shared media. Swyft's team was highly collaborative and focused on ensuring we had a blended approach to developing our brand and revenue growth opportunities.

In the two years we worked together Swyft was able to place us in some of the most prestigious tech and channel media outlets, all the while helping us increase our website traffic from direct and organic sources.

What was the team composition?

We worked closely with the principle, VP & partner & writer(s) which was fairly consistent over time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the two years we worked together Swyft was able to place us in some of the most prestigious tech and channel media outlets, all the while helping us increase our website traffic from direct and organic sources.

How effective was the workflow between your team and theirs?

We worked collaborative with the team (regularly meeting each week). There was a period where we were understaffed and unable to provide the level of support to really drive the project. After a few honest discussions, we worked through it, resourced appropriately (in our second year) which had a positive impact on our output & results.

What did you find most impressive about this company?

Our team appreciated their positive and creative approach to raising our brand awareness. Developing the right media relations & helping develop content that suited our growing company (& all the fun that comes with it).

Are there any areas for improvement?

Nothing, in particular, comes to mind.

4.5
Overall Score highly recommend Swyft to any B2B tech company seeking highly experienced B2B marketers and PR professionals who know how to deliver measurable gains
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Public Relations Strategy for Security Company

"Swyft is there to support and help out in any way. "

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
June 2018 - Jan. 2020
Project summary: 

Swyft provided public relations support for product launches, announcements, strategy, thought leadership content, and events.

The Reviewer
 
201-500 Employees
 
Fresno, California
Brooke Christopher
Head of Marketing, Comm, & Branding, Security Company
 
Verified
The Review
Feedback summary: 

Swyft contributed to an increase in media interviews and the client's reach increased exponentially. They were always engaged and responsive. Being a reliable partner, the client could always count on them.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Head of Marketing, Communications, and Branding for a physical security/video surveillance company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Swyft?

We needed full public relations support that aligned with our strategy and product roadmap and content creation that inspired lead generation.

What were your goals for this project?

To increase our presence and positioning in the market.

SOLUTION

How did you select this vendor?

Swyft had been selected carefully by my predecessor, I continued the relationship from there with Dave and his team.

Describe the scope of their work in detail.

Full-scope pr support for product launches, announcements, strategy, thought leadership content and events.

What was the team composition?

N/A

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The organization's media interviews and reach increased exponentially. Swyft also developed several content-rich case studies for us, top lead gen content!

How effective was the workflow between your team and theirs?

We worked on a weekly basis, the Swyft team was always very responsive, reliable and prepared. I also had a close working relationship with the team and knew I could always call and connect at any timie.

What did you find most impressive about this company?

Swyft is there to support and help out in any way. They are all extremely engaged, responsive, and prepared to do whatever it takes to get the job done. I also appreciated knowing that I could count on them and the close working relationship.

Are there any areas for improvement?

No, from a public relations perspective, this group is top notch!

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer