Swyft

Please describe your company and your position there.

At the time, I was the sales director for a custom software consulting firm.

For what projects/services did your company hire Swyft?

We hired Swyft for content marketing including social media outreach, blogs, and white papers.

What were your goals for this project?

We wanted to attract more followers and generate in-bound leads.

How did you select this vendor?

We selected Swyft because they were a boutique firm who were experts in their field, had experience working in our space and were able to give us personalized service.

Describe the scope of their work in detail.

Swyft curated and created content for marketing campaigns that included schedules for social media, blogs, emails and white papers as needed.

They would post daily on social media, weekly blogs and weekly emails. The content was tailored for our target clients.

What was the team composition?

The team was made up of a designer, writer and account manager.

Can you share any outcomes from the project that demonstrate progress or success?

Swyft elevated our marketing outreach through consistent content generation and was able to bring in considerably more leads than before they were hired. This generated more opportunities and closed deals.

How effective was the workflow between your team and theirs?

The workflow and communication was seamless. We worked closely with Swyft and they were incredibly responsive.

What did you find most impressive about this company?

As a software startup, our priorities and goals were constantly in flux. Swyft handled these challenges effortlessly and was able to adapt and meet our needs.

They were very responsive, over-communicated and generated new ideas to help improve our brand presence.

Are there any areas for improvement?

We were incredibly satisfied with their work and only wished we could use them more.

Please describe your company and your position there.

I am the Dealer Support manager and also lead marketing for our outdoor patio furniture manufacturing company.

For what projects/services did your company hire Swyft?

We needed help with online brand awareness of our outdoor patio furniture as well as driving inbound traffic. Swyft also helped redesign our e-commerce website to improve our customer conversions. Swyft also implemented an SEO and content marketing strategy.

What were your goals for this project?

We wanted to see more website traffic and an increase in online sales.

How did you select this vendor?

We reviewed several vendors and used some in the past. Swyft impressed us with their total knowledge of digital marketing, SEO, content marketing, branding and e-commerce.

Describe the scope of their work in detail.

Swyft worked with us to create a digital marketing strategy that included SEO, a website redesign, inventory recommendations, email marketing, website analytics, social media marketing, and much more.

What was the team composition?

The team was led by Swyft's principal, a digital marketing manager, an SEO specialist and a senior copywriter.

Can you share any outcomes from the project that demonstrate progress or success?

So far the results have been impressive. We are just over 4 months in and we're seeing dramatic increases in website traffic and social media engagement. We have also begun seeing an uptick in sales conversions.

How effective was the workflow between your team and theirs?

Extremely effective. We have bi-weekly meetings and frequent brainstorming sessions.

What did you find most impressive about this company?

They got results for us fast. They have a thorough understanding of all things digital marketing and e-commerce.

Are there any areas for improvement?

Not at this point.

Please describe your company and your position there.

I'm the CMO of a global marketing services firm specializing in through-channel marketing predominantly for global IT brands like Dell, HP, Lenovo & Microsoft.

For what projects/services did your company hire Swyft?

We hired Swyft not long after we opened our U.S. office in Austin, Texas, to help OneAffiniti establish itself as a dominant player in Through-Channel Marketing for global IT brands.

What were your goals for this project?

We wanted to establish OneAffiniti as a leader vendor in through-channel marketing in the North American market.

How did you select this vendor?

We'd considered a number of larger media firms in the US mainly through recommendations however they came with large retainers & little interest in our sized firm. After narrowing our search to Austin (near our North American office) with previous expertise in B2B & Tech, Swyft was chosen based on a mix of industry experience & their eagerness to work with us (a mutual level of respect).

Describe the scope of their work in detail.

Swyft provided us with an integrated content marketing and PR strategy that addressed our need to grow our brand with both Earned, Owned and Shared media. Swyft's team was highly collaborative and focused on ensuring we had a blended approach to developing our brand and revenue growth opportunities.

In the two years we worked together Swyft was able to place us in some of the most prestigious tech and channel media outlets, all the while helping us increase our website traffic from direct and organic sources.

What was the team composition?

We worked closely with the principle, VP & partner & writer(s) which was fairly consistent over time.

Can you share any outcomes from the project that demonstrate progress or success?

In the two years we worked together Swyft was able to place us in some of the most prestigious tech and channel media outlets, all the while helping us increase our website traffic from direct and organic sources.

How effective was the workflow between your team and theirs?

We worked collaborative with the team (regularly meeting each week). There was a period where we were understaffed and unable to provide the level of support to really drive the project. After a few honest discussions, we worked through it, resourced appropriately (in our second year) which had a positive impact on our output & results.

What did you find most impressive about this company?

Our team appreciated their positive and creative approach to raising our brand awareness. Developing the right media relations & helping develop content that suited our growing company (& all the fun that comes with it).

Are there any areas for improvement?

Nothing, in particular, comes to mind.

Please describe your company and your position there.

Head of Marketing, Communications, and Branding for a physical security/video surveillance company.

For what projects/services did your company hire Swyft?

We needed full public relations support that aligned with our strategy and product roadmap and content creation that inspired lead generation.

What were your goals for this project?

To increase our presence and positioning in the market.

How did you select this vendor?

Swyft had been selected carefully by my predecessor, I continued the relationship from there with Dave and his team.

Describe the scope of their work in detail.

Full-scope pr support for product launches, announcements, strategy, thought leadership content and events.

What was the team composition?

N/A

Can you share any outcomes from the project that demonstrate progress or success?

The organization's media interviews and reach increased exponentially. Swyft also developed several content-rich case studies for us, top lead gen content!

How effective was the workflow between your team and theirs?

We worked on a weekly basis, the Swyft team was always very responsive, reliable and prepared. I also had a close working relationship with the team and knew I could always call and connect at any timie.

What did you find most impressive about this company?

Swyft is there to support and help out in any way. They are all extremely engaged, responsive, and prepared to do whatever it takes to get the job done. I also appreciated knowing that I could count on them and the close working relationship.

Are there any areas for improvement?

No, from a public relations perspective, this group is top notch!