Marketing Acceleration for Positive Impact
At Switch Creative we help to grow your customer base, accelerate your marketing capability to create positive impact. We use insight, creativity and agility to deliver dynamic brand marketing and demand generation.
Enterprise Car Club, Atos, Unify, Safe Hands, Bynder and Antser
As a part of a wider campaign, we created and delivered a brand awareness and acquisition campaign geo targeted within 1km of any Enterprise Car Club vehicle. We then inspired our audience with content to drive new sign ups.
We created a localised campaign which worked alongside a larger brand campaign called 'Whatever the Mission'.
Landing page sessions
increase in new membership applications
Average cost per membership through social media reached £25 - down from £283
URL - https://workutopia.net
The world of work is being disrupted like never before. With numerous ways to work, new technologies changing how we collaborate, and improve productivity how do organisations respond? These are challenges that affects all industries but impact retailers and manufacturers in unique ways. We saw an opportunity to position Unify (Atos Collaboration) as a thought-leader in the future world of work and how better collaboration and communication can impact businesses. We created workUtopia, a campaign that asks if it is possible to create the perfect workplace. Together with respected thought-leaders and CEOs from Manufacturing, Retail and Technology, we showed our prospects ways to improve communication, collaborate effectively and ultimately create a more productive and happier workplace. This agile campaign included videos, articles, e-books, a quiz and was run solely on social media in the UK and US with a dedicated microsite to generate awareness and leads over 45 days. The campaign had a social reach of 2,305,000 with13,620 landing page sessions that led to 291 highly focussed blue-chip leads with a CPL of £43. This led to the campaign being rolled out across Europe