Swarm Digital Marketing

Introduce your business and what you do there.

I’m the president and CEO of ArchonOne. Our focus is to provide IT services to businesses between 40–300 people.

What challenge were you trying to address with Swarm Digital Marketing?

We needed someone to provide us with web design, digital marketing, and marketing consulting services. Our main challenge was creating a new branding image and messaging campaign to support our sales outreach.

IT is a highly competitive industry because it is not highly regulated. A lot of new companies offer and advertise their services without having a license, creating a lot of noise and making it difficult to stand out from the competition. Thus, our main goal was to stand out cleanly against that noise, so we hired Swarm.

What was the scope of their involvement?

Swarm has helped us with our branding, and they’ve created a new website for us in WordPress. We already had a website, so we showed it to them and told them what we were looking for, and they redesigned it. We also provided them with the copy necessary, and we collaboratively edited it. Currently, they host it.

Regarding our digital marketing efforts, Swarm has used Birdeye as a tool to help us collect reviews. They’ve also advised us to create Google Ads, but we don’t have the budget for that yet. However, we’ve instead focused on content marketing for SEO purposes.

What is the team composition?

Matthew (Co-Founder) has been involved in the strategy and engineering side of the project, whereas David (Co-Founder) has been involved in the sales side. We’ve also worked with 3–4 other people from Swarm, including copy editors.

How did you come to work with Swarm Digital Marketing?

I’ve known Matthew for a while. When he started his company, I asked him for advice, and he offered his company’s services. Since then, we’ve been working together.

What is the status of this engagement?

We started working together around May 2018, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Swarm has been instrumental in supporting our marketing efforts. They’ve substantially helped us stand out from the competition, and the website they designed works really well. The purpose of our site is to communicate our services effectively, and they did a great job achieving that.

Swarm has also given us excellent data insights into where our business needs to be. They’re constantly thinking of ways to solve problems, asking questions to keep the conversation flowing, and ultimately developing a solution that meets our needs. The questions they ask oftentimes have made us think about things we didn’t even consider before.

Overall, they’ve done a 10/10 job — I couldn’t ask for more. I’m totally satisfied with their work. They haven’t exceeded my expectations because I already know the quality of their work, but they would definitely exceed someone else’s expectations.

How did Swarm Digital Marketing perform from a project management standpoint?

Swarm has performed perfectly. They use Basecamp for project management, and we communicate via email and phone calls. They always pick up the phone when I call them.

What did you find most impressive about them?

Technical competency, responsiveness, and business acumen are Swarm’s top three strengths. They always deliver what they think would be the best for us, and they’re always objective with the solutions they offer. Additionally, Matthew is one of the most candid people I’ve ever met; he’s very responsive, and he knows what he’s talking about.

Are there any areas they could improve?

Marketing is an ongoing effort, and it always has room for improvement. Thus, it would be great to see a better KPI performance over time.

Do you have any advice for potential customers?

Just do it and be aware that you can't go into marketing expecting fixed and guaranteed results. You have to rely on the competency and technical acumen of the team you will be working with. If you do that, be sure that they will ultimately help you get results.

Introduce your business and what you do there.

We’re an events company specializing in DJs, wedding officiants, and photo booths. My wife and I are the owners of the company.

What challenge were you trying to address with Swarm Digital Marketing?

We needed to create a website.

What was the scope of their involvement?

We initially went through the project with Swarm Digital Marketing. We gave specific, detailed instructions for the content, and they provided multiple design options. Then, we had several meetings during the whole process. Right now, we’re lagging on our end; we have to finish all the content so the website can go live.

They’ve done the website with WordPress, and the team assists me with reviews for my DJ company. The site’s purpose is to describe our services and provide a way for prospective clients to contact us regarding any events they may plan.

What is the team composition?

We have a project manager. They probably have a team, but we’re not sure who’s on the backend.

How did you come to work with Swarm Digital Marketing?

They were a referral, and I knew our project manager personally.

How much have you invested with them?

We’ve spent $1,500 so far.

What is the status of this engagement?

We started working with them in February 2022, and our relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

The website isn’t live yet, so we don’t have metrics to share. However, everything looks great, and we know it’ll work out just fine. They’ve done work for us in the past, and we’ve been very happy with it.

How did Swarm Digital Marketing perform from a project management standpoint?

Project management is excellent. We have access to the WordPress login and the WP Engine dashboard. Moreover, we have virtual meetings on Google Meet to go over everything step by step.

What did you find most impressive about them?

Their strongest point is their knowledge. Also, they’re passionate about what they do.

Are there any areas they could improve?

No, we don’t have a single complaint. Honestly, we couldn’t be happier.

Do you have any advice for potential customers?

Listen to what they say; they know what they’re talking about. Most importantly, finish the content assignments they give you so the website can go live on time.

Introduce your business and what you do there.

I’m the VP of Sales at Cables Unlimited, Inc.

What challenge were you trying to address with Swarm Digital Marketing?

We needed a company that could handle our SEO and digital marketing efforts.

What was the scope of their involvement?

We hired Swarm Digital Marketing to redevelop our site and handle its SEO. They’re also responsible for maintaining the site, updating it on a monthly basis, and writing marketing articles and detailed product descriptions for the site.

What is the team composition?

We’ve worked with a project manager and some designers and developers from Swarm Digital Marketing.

How did you come to work with Swarm Digital Marketing?

We found Swarm Digital Marketing through a referral.

How much have you invested with them?

We’ve spent around $90,000.

What is the status of this engagement?

We started working together in January 2020, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

I've received a 300% ROI so far.

How did Swarm Digital Marketing perform from a project management standpoint?

Swarm Digital Marketing has performed well in terms of project management. They’re very responsive, and they deliver everything on time and within budget. 

We typically communicate through email and a project management tool.

What did you find most impressive about them?

I’m most impressed with Swarm Digital Marketing’s exceptional communication skills.

Are there any areas they could improve?

I don’t have any complaints. I’m very happy with what they do.

Please describe your company and your position there.

We are a consulting firm providing Human Resources management services to a wide range of employers nation wide. I am the co-founder.

For what projects/services did your company hire Swarm Digital Marketing?

We had contracted with another IT consultant to redo our website and increase our on-line presence. It didn't work. We hired SWARM for the same purpose and have had great success. Our website is functional and SWARM's SEO package has generated significant responses for us.

How did you select this vendor and what were the deciding factors?

We know of SWARM's work, knew Matt, and were very comfortable with him and with his approach.

Describe the project in detail and walk through the stages of the project.

Matt worked closely with us to ensure that the website and branding reflected who we are as a business and personally. He addressed every detail of our business and developed the strategy for how we would acquire customers and present ourselves through the media. He proposed and explained how to improve our on-line presence, and this was accomplished by the subsequent implementation of the SEO package.

How many resources from the vendor's team worked with you, and what were their positions?

We dealt directly with Matt, who personally managed the entire effort.

Can you share any outcomes from the project that demonstrate progress or success?

Significant increase in contacts through our website, and increase in business from this.

How effective was the workflow between your team and theirs?

Excellent!

What did you find most impressive or unique about this company?

Matt's approach has been a welcome combination of personal and professional. He is open to our ideas, and doesn't hesitate4 to explore them and, when necessary, advise different directions.

Are there any areas for improvement or something they could have done differently?

We are extremely satisfied with Swarm Digital Marketing!