Svitsoft

Please describe your company and your position there.

I'm owner of dental clinic in Kyiv. We offer great variety of dental and cosmetology services.

For what projects/services did your company hire Svitsoft?

We needed a company to manage and develop our social media accounts - Instagram and Facebook. The main purpose is to introduce our services, doctors to our customers and to share knowledge of dental care importance.

How did you select this vendor and what were the deciding factors?

We have been working on another project with this agency.

Describe the project in detail and walk through the stages of the project.

The company develops smm-strategy, content plan, create ideas of creative materials - such as post/stories pictures, texts and overall concept of smm-support. They also provide us with analytics to all the main KPI that allow us to understand the efficiency

How many resources from the vendor's team worked with you, and what were their positions?

Project Manager, SMM specialist, Designer

Can you share any outcomes from the project that demonstrate progress or success?

We received new customers, our social media presence expanded and services that were not our the most popular choices got their recognition.

How effective was the workflow between your team and theirs?

We have great communication process - our project manager is in permanent contact with us, all quaestions and issues could be solved immidiately. We have only to apporove materials and share our comments on it (if needed). Also I would like to admit that there was no blank spaces in information on the project.

What did you find most impressive or unique about this company?

I like their approach to handling the project and their customer service.

Are there any areas for improvement or something they could have done differently?

I have no thoughts on points to improve in our cooperation.

Please describe your company and your position there.

Our company is one of the leading residential real estate companies in Kyiv regeon, Ukraine, who is building cottage cities across the Ukrainian capital. I am a CMO and responsible for all marketing processes.

For what projects/services did your company hire Svitsoft, and what were your goals?

We cooperated in the field of Google contextual advertising and SEO services for one of our projects - the cottage town Nova Berezivka. Our goal was to get more leads from Google with a low cost, as well as SEO-optimization of the website of the cottage town and bringing it to good positions in organic issuance.

How did you select this vendor and what were the deciding factors?

We chose a contractor based on his expertise in the residential real estate marketing market, also based on his authority in the market, and last but not least, based on the cost of services.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Tasks and stages of work on SEO optimization:

• Internal site optimization (optimization of pages for key queries, development of new pages, correction of technical errors)
• External optimization (building high-quality external link mass)
• Work with reviews on specialized sites and aggregator sites

As KPI, we used the position of the site in the organic search results of Google and traffic indicators.

Work on contextual advertising in Google included:

• setting up branded ads
• setting up advertising on requests related to the purchase of apartments
• setting up ads based on competitors' names
• retargeting

The phases of work on the project included testing ads, working with negative keywords, auto strategies, analyzing sites and turning off ineffective ones, redistributing the budget, constantly calculating the average cost of a lead for each advertising campaign, constantly optimizing campaigns in order to receive more targeted leads.

How many resources from the vendor's team worked with you, and what were their positions?

• Client success manager 
• Google PPC manager
• SEO manager
• Designer

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I can't disclose results in terms of cost per lead, but our overall impression of the collaboration is very positive. We achieved all the goals set without going beyond the budget. We continue to work on the project even now, despite the fact that martial law has been introduced in Ukraine at the time of writing that review and hostilities are taking place.

How effective was the workflow between your team and theirs?

Cooperation and daily work on the project took place in an atmosphere of absolute mutual understanding, professionally, clearly, without delays in completing tasks or unanswered questions on our part.

What did you find most impressive or unique about this company?

I am really impressed with the expertise of Svitsoft in the market of marketing and sales of residential real estate and I think that this is, if not the only one, then one of the just few Ukrainian companies that are so well versed in this niche.

Are there any areas for improvement or something they could have done differently?

I have nothing to answer this question, as our team is satisfied with everything and we continue to cooperate.

Introduce your business and what you do there.

I’m the co-founder of Address UA, a real estate classifieds online business. We were one of the leading companies in Ukraine. Our revenue before the Russian Invasion was around $200,000 per month; 95% of it came from real estate developers. Now, we’re trying to target Kazakhstan as a market because they speak the same language and have the same business environment.

What challenge were you trying to address with Svitsoft?

We needed to jumpstart the product and rethink many business processes. Therefore, we were searching for a one-window solution that could help us with the company’s rebranding and product’s face-lifting. We tapped into Svitsoft’s expertise to help us attract cheaper traffic, make more sales, and develop our core products, such as our platform.

What was the scope of their involvement?

Svitsoft has helped us to rebrand and facelift the product design. Essentially, they’ve created a new brand identity to help us with the sales process. They’ve also helped us with Facebook and Instagram.

What is the team composition?

I mostly speak with George (Co-Founder & CEO). Still, our operational director has spoken to many other people, including some accountants, a product manager, SEO people, email marketing specialists, and more. However, I don’t know all the people he deals with.

How did you come to work with Svitsoft?

I met them about six years ago. We were looking for advertising agencies to serve as a channel for our sales department. Back then, I was engaged in the company’s operations, and one of my tasks was to meet every head of agency that dealt with new real estate development in Ukraine. They tried to sell us their services, but we signed the contract with them until late 2018.

The tipping point in the decision was that advertising is a business of relations, so we were looking for a well-connected person who had good relations with key real estate developers. We thought that if we could tap into the expertise on one side and the relations on the other side, it could be the key to our growth. Svitsoft was a leading digital agency that helped Ukrainian real estate developers to market their properties. They had extensive experience in digital marketing of new developments.

How much have you invested with them?

We’ve spent around $200,000 on the IT contract over the past two and a half years. In total, it’d be a rough estimate of $300,000–$400,000.

What is the status of this engagement?

We started working with them in September 2018. After the Russian Invasion began, no real estate developers would pay for leads because you can’t sell real estate when the city’s being bombed. Right now, we’re evaluating the possibility of rolling out in Poland or Kazakhstan.

What evidence can you share that demonstrates the impact of the engagement?

All the marketing metrics that they provide are primarily around social media engagement. They provide reports every month, and all the other metrics are calculated in-house. We’ve seen an increase in product, revenue, and social media metrics. Also, we’ve increased the revenue. We doubled the sales in 2020 and once again in 2021. Although we can’t say it’s entirely due to their work, they’ve certainly contributed to those results.

Moreover, we’re amazed by what they’ve done. Everything has been on a professional level. We’re happy that we chose to work with Svitsoft.

How did Svitsoft perform from a project management standpoint?

They have different people running different aspects. Overall, they’ve done a good job, but now knowing some of the factors, I’d probably put more control into certain aspects for them to deliver better and faster.

We use their tracking software, lead management system, and Trello for management. Our means of communication are calls; we have weekly meetings with everybody from both sides. I sometimes jump on them, but I mostly have direct calls and emails with the co-founder on strategic goals. On the operational side, we’ve had our operational manager, product manager, and head of marketing speaking with them, so I’m unaware of any conflicts on that level.

What did you find most impressive about them?

Their high level of expertise makes them stand out. Svitsoft manages every aspect of advertising in one window and has many different specialists under one roof, allowing synergy. Also, there’s a human aspect. Sometimes when dealing with an advertising agency, it feels like they pursue their own interest. However, their team recommends things that are more beneficial to us. It’s rare to have a contractor with that human perspective, and it’s really worth it.

Are there any areas they could improve?

In general, I’ve been fascinated by the marketing side, but they could do much better on the product’s project management. We’ve had too many delays, bugs, and downtimes.

Do you have any advice for potential customers?

Speak your mind and lay all the cards on the table. They can be the most useful in a transparent environment because they can suit your needs.

Please describe your company and your position there.

I'm a Head of digital marketing at PJS "HC "Kyivmiskbud". PJS "HC "Kyivmiskbud" - leader of the construction industry of Ukraine. The largest and most prominent market operator real estate. Activity: construction of multi-storey residential buildings and sale of apartments in these new buildings from the investment stage to already built housing.

For what projects/services did your company hire Svitsoft, and what were your goals?

Considering the large amount of real estate for sale, we needed a digital marketing agency for supporting of the full cycle of digital marketing. We focus on performance marketing, so the main goal for us is lead generation, and also traffic. SvitSoft was responsible for Google Ads, Facebook ad targeting, sms marketing, email marketing, collaboration with profile real estate online portals. Developed mobile app for our company.

How did you select this vendor and what were the deciding factors?

Experience and reliability mattered. SvitSoft already had experience in working with construction and real estate companies, knew how to generate leads for a expensive product, knew how to work with large advertising budgets, was able to provide a complete team for our project.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we modernized and launched an updated website of our company (https://kmb.ua/). Svitsoft did website seo optimization. Implemented CRM and IP-telephony for the call center and sales managers. Set up the integration of our website with telephony, CRM, Google Analytics for end-to-end analytics to track the result. Website maintenance all time on SvitSoft side.

Now a completely new version of website is under development, modern and even more convenient and informative (also together with SvitSoft), but due to the war in Ukraine, we could not finish it. This is an unfinished version, without full filling and without proofreading https://kmb-dev.lo0.me/

Taking into account the goals and Kyivmiskbud's market positioning we developed a digital strategy for each communication channel, created and adapted messages, creatives for different audiences and placements. (in the process of our long-term cooperation, messages and creatives were constantly updated depending on the goals, the launch of new residential complexes for sale, the search for a new audience and new communication formats).

All settings and optimization of advertising were done on the SvitSoft side: Google Ads: Search advertising, Display Network, remarketing Used by Google My Business: official confirmation of cards for each residential complex, filling, updating news, generating calls. Facebook (+instagram): lead generation and traffic ads. Made automatic uploading of requests from Facebook lead forms to our CRM for quick processing by our sales managers.

Sms, push, email marketing: collecting a contact database by integrating subscription forms on Kyivmiskbud's website (Mail Chimp, One signale), division of database by interests for targeted messages, setting up automatic message chains, copywriting, sending messages after approval with us. Agreed on cooperation with online real estate portals.

On our order, SvitSoft developed a mobile app "LiveIn" for us. We faced the problem that it's difficult for customers to navigate in a large selection of apartments for sale. And together with SvitSoft , we developed and launched an app for a convenient choice of apartments: enter the parameters you are interested in and you will be shown only those apartments that correspond to them.

How many resources from the vendor's team worked with you, and what were their positions?

Client success manager Google PPC manager Facebook Ads manager Email marketer Designer Development team attracted by SvitSoft

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The main goal for us is lead generation and main KPIs of the success of cooperation were the number of interested customer requests to the call center and target customer acquisition cost.

Because of NDA, I can share results only in %. Сustomer requests to the call center: 2018/2017 +86% It was a start and it was easy :) 2019/2018 +17% The real estate market is highly competitive in Ukraine and this result was positive for us 2020/2019 -14% 2020 was Covid year.

Success rates have fallen for everyone in the market. we managed to finish the year with a minimal drop compared to other competitors. 2021/2020 +8,05% According to our internal research in 2021 our CPL (cost per lead) was one of the lowest on the market among competitors. We are satisfied with this result of cooperation.

How effective was the workflow between your team and theirs?

The team was always in touch. The main communication was through Client success manager. We are a big company and reputation is important for us. They always took into account our position, strategy, adequately treated the edits. I was in contact with the team every day, and it felt comfortable.

What did you find most impressive or unique about this company?

Results orientation that resonates with me. Creative and freedom atmosphere in the agency

Are there any areas for improvement or something they could have done differently?

in my case everything was ok

Introduce your business and what you do there.

I’m the chief development officer at Akvareli Development Holding, a real estate development company. We have developed two large-scale residential projects and have started developing commercial property.

What challenge were you trying to address with SvitSoft?

They are our Google AdWords agency. Yandex is now closed, but they were also providing us Yandex AdWords services.

What was the scope of their involvement?

They do most of our marketing, and they also developed our website. We are talking about Hadoop advertising and my company advertising on other websites. They do remarketing services for us and marketing research as well.

When they start a project, they always ask what my objective is. They always present new tools to me to bring in more people. 

What is the team dynamic?

We have an account manager. George [CEO and Co-Founder] is the one I started working with. Any time I have a question, he’s the one who answers everything.

How did you come to work with SvitSoft?

I was searching for a company and they were one that offered their services. At that time, the reason that I hired them was due to their price. After working with them, the price was no longer a factor when deciding to hire their services again. 

How much have you invested with them?

Confidential.

What is the status of this engagement?

We started with them in May 2010 and the relationship is ongoing. They keep offering new directions. For example,  a couple of weeks ago they offered social media marketing to me.

What evidence can you share that demonstrates the impact of the engagement?

I’m satisfied and will continue to work with them. My budget keeps growing and I keep giving them new directions because I’m satisfied. They’re my offline marketing department.

How did SvitSoft perform from a project management standpoint?

We communicate via chat in Viber and email. I don’t have enough time to answer all their questions, but they keep writing.

What did you find most impressive about them?

I found the tempo of their development and the fact that they’re eager to offer me all the new technologies most impressive. I like how they developed the company themselves.

Introduce your business and what you do there.

Ukrbud Development is a large construction company based in Ukraine. I am the chief marketing officer of the company.

What challenge were you trying to address with SvitSoft?

We needed to analyze our market and better-reach our audience.

What was the scope of their involvement?

SvitSoft has good experience in tracking different market audiences, especially in the digital area, with Google Ad Words and other platforms. They started an Ad Words campaign for us and tracked the data resulting from it. We needed to describe our marketing communication with the digital audience through actual numbers. SvitSoft has architected a tool which we’ve applied into our marketing program. It’s a lead-management system which shows us the advertising communication with our audience and helps us understand what messages we should be bringing forward, thus maximizing the efficiency of our marketing plan.

They set up different phone numbers for each of our landing pages, allowing us to track communication down to individual calls.

I have communicated with around six people from SvitSoft’s team. Another six to eight people are working on the project from our side. Together, we’ve brainstormed and came up with plans for our work.

How did you come to work with SvitSoft?

The main reason for choosing SvitSoft was their experience with high-level tracking tools for digital advertising.

How much have you invested with SvitSoft?

The cost of SvitSoft’s work has been around €180,000 ($196,000) so far.

What is the status of this engagement?

We started our initial conversation with SvitSoft in December 2013. The project started in 2014. Our work is completely ongoing.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We have built a strong system which tracks all customer communication, from emails to banners and remarketing implementations. The system has increased our gross income by five or ten times, and we’ve grown as a company. We have gone from 12 houses at the beginning of the project, to more than forty. I attribute the growth to our own team as well, but SvitSoft was a big part of this success.

How did SvitSoft perform from a project management standpoint?

We have used Gantt diagrams, email and messenger tools for the collaboration. It has been a great experience, and has led to quick ticket resolution times. We’ve had a systematically-structured plan and process for describing how to get to our current point.

What did you find most impressive about SvitSoft?

They were able to make decisions with good speed, and take action. My experience with SvitSoft has been the best one I’ve ever had. They were able to solve many of our problems immediately after we communicated them.

Are there any areas SvitSoft could improve?

Having more face-to-face meetings would be good. We’ve communicated only through messengers and other electronic tools, but we would like to invite their team for a game of football or other real-life activities. We plan to recommend SvitSoft to other divisions of our company.

Please describe your company and your position there.

Head of Marketing in ETG.UA - an independent energy provider, supplier of natural gas and electricity for business and domestic consumers

For what projects/services did your company hire Svitsoft, and what were your goals?

Digital marketing, social media marketing, SEO, Mail chimp, design, production of video content, placement and promotion of advertising.

How did you select this vendor and what were the deciding factors?

We selected Svitsoft because of their young, proactive, and polite team.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we provided all information about our needs and goals and then got the strategy from Svitsoft for full promotion of our company across all digital tools. We negotiated with project manager and other specialists on the each step of launch.

How many resources from the vendor's team worked with you, and what were their positions?

Project manager, SMM manager, email marketing manager, ppc specialists (up to 15 people)

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The results speak for themselves; Facebook followers grew to 24,000 followers, increased our web traffic from 365 to 12,000, and improved our customer base from 62 to 10,000.

How effective was the workflow between your team and theirs?

for 10 points out of 10

What did you find most impressive or unique about this company?

Friendly relations, well-established work, prompt acceptance, and completion of tasks

Are there any areas for improvement or something they could have done differently?

I was totally satisfied with our workflow on the project so there is nothing I would like to change.

Please describe your company and your position there.

We are private clinic.

For what projects/services did your company hire Svitsoft, and what were your goals?

We need a digital agency to start, develop and manage our Google PPC activity: search campaign etc

How did you select this vendor and what were the deciding factors?

We had another project together.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Svitsoft made research and came to us with ideas on how to set up and develop our search campaign, taking into account our competitors, our needs and goals. Then they maintain our PPC strategy monthly, making adjustments to make everything work better and more effective.

How many people from the vendor's team worked with you, and what were their positions?

Project Manager, PPC specialists.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We gained more clients.

Describe their project management style, including communication tools and timeliness.

I was very pleased with our communication process - all reports were very comprehensive, descriptive. The team shown their professional skills and approach to our project. And we saw results in first month.

What did you find most impressive or unique about this company?

Their unique ways of maintaining the project and how dedicated the team was were very impressive.

Are there any areas for improvement or something they could have done differently?

I think that our cooperation is on point.

Please describe your company and your position there.

Our company was a distributor of trucks produced by the Minsk Automobile Plant

For what projects/services did your company hire Svitsoft?

For Google advertising and SEO and new website development

How did you select this vendor?

We chose this vendor on the recommendation of our partner

Describe the scope of their work in detail.

Tasks and stages of work on SEO optimization:

• Internal site optimization and create a new site
• External optimization
• Work on contextual advertising in Google included:
  • setting up branded advertising
  • setting up ads based on competitors' names
  • optimization of advertising traffic

What was the team composition?

Sometimes the team composition changed, but the last team competition was great

Can you share any outcomes from the project that demonstrate progress or success?

Our site demonstrate progress and our success. But unfortunately half of year ago we have to stop our cooperation that went on 11 years because the war destroyed our business.

How effective was the workflow between your team and theirs?

The workflow between our companies was very effective. Together we found a solutions to problems and dealt with each other.

What did you find most impressive about this company?

This is a company with big ambitions that realizes their opportunities and goals and always keeps its word.

Is there any area for improvement or anything that could have been done differently?

Of course, a lot of things could be done differently, but we were satisfied with the result of our cooperation. If i could back time i would set different targets.

Introduce your business and what you do there.

I'm the marketing and copywriting manager at Top Dog Marketing Agency. We are a full marketing agency, but we do that with our partners. We are located in Kyiv Ukraine.

What challenge were you trying to address with Svitsoft?

We hired Svitsoft to provide digital marketing services for our company.

What was the scope of their involvement?

We’re working with them to create a huge and effective line of products in quality and professional advertising on social media. They have very professional managers working with clients, as well as partners that create good and effective videos for ads and PR. They also cover social media marketing.

What is the team composition?

We interacted with about 20–30 people from their team: their director, assistant managers, Google team, social media team, videographers, and content creators.

How did you come to work with Svitsoft?

When I joined our team, we were already working with Svitsoft. I am not sure of the process they used to hire to hire them.

What is the status of the engagement?

Our partnership kicked off in April 2017, and we are still working with them.

What evidence can you share that demonstrates the impact of the engagement?

The number of people who want to buy or are interested in the product have gone up about 200%.

We started with the project with fewer numbers, and by the end of the year, we had increased up that number two times, and even more across other projects they were working on.

How did Svitsoft perform from a project management standpoint?

Their managers are hands-on with whatever we need and cater to our needs accordingly. We tried to use JIRA as a project management tool, but handmade reports were the best. We communicated through Messenger calls, video calls, emails, and in-person meetings.

Statistics come from Google Analytics. Svitsoft creates reports every month detailing effectiveness and their costs.

What did you find most impressive about them?

They are patient and behave like the people who want to bring you the most effective results. Their deep, professional level of services covers nearly all aspects of advertising.

Are there any areas they could improve?

They need to add on to the services they offer to have a wider audience.

Any advice for potential customers?

They have deep and professional skills that will help bring your products to the top.