Svitsoft

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a few companies in Ukraine, Latvia, and Lithuania. One of the companies is a construction company in Lithuania building houses for sale. This company isn't very huge, as we currently have 18 houses. I have bigger projects, such as a 20,000-square-meter project where we will build three houses for students in Riga, Latvia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Svitsoft?

I've been working with Svitsoft for four years on my companies. I've hired them for web development and marketing for my different projects.

SOLUTION

What was the scope of their involvement?

Svitsoft provides me with web development and marketing work. For every project, they first help me name the project and think about the history behind it. Then, they help me figure out the design and our position in the market. We finish every project when every squared meter of the current building or housing project is sold — they're with us the whole way.

For example, we currently have two active projects, one in Lithuania and one in Latvia. Although Svitsoft has already delivered the websites and the ads, the projects aren't completely sold. Thus, we still ask them to create new ads and make some changes to the websites as needed.

As for the marketing side of projects, Svitsoft helps us create the ads. Still, every project is different. On some projects, we manage our social media ourselves, but for others, their team also helps us in that regard, managing our Facebook and Instagram SMM.

What is the team composition?

I know George (CEO) and his main assistant, and I always communicate with the assistant. Nonetheless, I also communicate directly with the designers, researchers, and social media managers. Overall, I collaborate with 6–7 teammates from Svitsoft. For everything I need, I first communicate with the CEO's assistant, and he contacts their whole team to do the job.

How did you come to work with Svitsoft?

I met George two years before we actually started working together. A good friend of mine also had a construction company in Ukraine. One evening, I met with him, and George was also sitting there, so we obviously met each other.

I learned that Svitsoft could create very good websites, as well as great marketing visual assets, which was very important for us to help us sell buildings, houses, and apartments. Two years after we had met, I contacted them, we had a lot of meetings to talk about our ideas and our company. We also asked them about their company and looked at their portfolio. Basically, we spent a few months before deciding to start working with them.

How much have you invested with them?

The cost varies from project to project. For example, the 20,000-squared-meter project in Latvia is a very big project, and we've required full support from Svitsoft. For this project, we've paid them around €50,000 (approximately $53,000 USD).

What is the status of this engagement?

We started working together in 2019, and our engagement is ongoing. Currently, we're working on two projects with Svitsoft, one in Lithuania and one in Latvia.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Svitsoft can make everything I've imagined and planned in my head a reality after just a couple of meetings — that's the most important thing for me. For example, for the Latvian project, they've delivered a very cool and modern site with a lot of visual assets.

How did Svitsoft perform from a project management standpoint?

Svitsoft delivers on time or ahead of time. For example, they've sent me deliverables like files, visual assets, or pitch decks earlier than expected, which has caused small issues on my end because it means that I need to pay them earlier than expected.

Moreover, their communication is impressive. It's always easy to communicate with them, as I can contact them 24/7, and they help me very quickly. For example, if I find an error on something we plan to print in an hour, I can contact them and ask them for a very fast change, and they always make it work.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I'm very happy with the CEO's assistant. It's very comfortable to work with him.

What did you find most impressive about them?

Svitsoft's level is very good; they're one of the best companies in Ukraine. Since the Russian Invasion of Ukraine started, I've traveled to Lithuania, Poland, and Latvia, and I haven't found a single company that understands marketing in such a high level as Svitsoft does. Although I've found cheaper companies, it doesn't seem like they can deliver work at such a high level.

Are there any areas they could improve?

It would be great if Svitsoft worked more for the European market. Ukraine has one mentality that differs from the mentality people have in Western Europe and also the mentality people have in Scandinavian countries. This makes it difficult for us to understand how we need to make advertising in other regions.

Do you have any advice for future clients of theirs?

If you have a new product and want to make a good marketing of it, you can try Svitsoft. Always talk with them about the project agreement. If your project is real and you really want to work with them, they can always decrease the price to adjust your budget.

BACKGROUND

Please describe your company and position.

 I am the Digital Marketing Director of a Cosmetic Products Company 

Describe what your company does in a single sentence.

We are a leading European GMP/HACCP certified Manufacturer and supplier of full spectrum, broad spectrum, and isolate CBD oils, capsules, and cosmetic products. With full control of its CBD production, we provide a highly sophisticated, superior product. 
From sourcing seeds, organic cultivation, product design, accurate formulation, and packaging, We are involved in every step of the production process. We utilize traceable batch codes printed on each consumer product to stand by its quality standards for full transparency and trust.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Svitsoft to accomplish?

• SEO services: complete optimization of the newly created website
• PPC META Ads

SOLUTION

How did you find Svitsoft?

Referral

Why did you select Svitsoft over others?

Good value for cost

How many teammates from Svitsoft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEO: Technical audit of the site, Content audit, Link audit, Competitor audit, Collecting the semantic core and meta tags creation, Audit of website and keywords ranking. 
• PPC: The main task is to increase the number of hits from the site (filling out forms). Reducing the cost of customer acquisition. Increasing the relevance of leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Most of the site ranking positions have improved by 60-70% after 4 months of work. Increase organic traffic by 70%. More than 50% increase in impressions In the process of cooperation, Svitsoft constantly kept us informed of the progress of the work, quickly responded to our requests, corrections, and wishes, and showed a creative approach, offering their own options for solving our problems.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Especially memorable moments: 

• Our project manager was always in touch and answered any questions we had; 
• All the nuances were coordinated, and only then they were implemented; 
• Promotion is going well: there are new hits and, accordingly, customers.

What was your primary form of communication with Svitsoft?

Email or Messaging App

What did you find most impressive or unique about this company?

In addition to a well-structured workflow, I liked the friendly and efficient communication with the company's management.

Are there any areas for improvement or something Svitsoft could have done differently?

We are satisfied with the cooperation. Therefore, I have nothing to add to this section.

BACKGROUND

Please describe your company and position.

I am the Owner of GLOBAL NETWORKING LABS PTE

Describe what your company does in a single sentence.

Macard is a developer and manufacturer of smart home WiFi devices intended to replace regular routers and provide total home coverage. The company's devices use multiple access points, as well as a tri-band mesh designed for wired and wireless connectivity and can be controlled through the mobile, enabling users to get reliable WiFi coverage across their homes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Svitsoft to accomplish?

• РРС google
• META
• PPC Amazon

SOLUTION

How did you find Svitsoft?

Online Search

Why did you select Svitsoft over others?

• Referred to me
• Company values aligned

How many teammates from Svitsoft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PPC's scope of work includes budget management, PPC Optimization, and reporting. KPI are NDA Campaign Management and Optimization. Data analyzing and tracking. Monitoring and A/B testing. Analyze campaign performance and make data-driven decisions to optimize campaigns and improve ROI. Manage budgets and provide regular reporting. Continuously test and optimize campaigns to improve performance and increase conversions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We identified key performance indicators and used automated strategies, constantly adapting to changing demand in different geographies. Our goal was to achieve a conversion rate of 10%. All projects showed positive dynamics and a decrease in CPL costs. We were pleased with the results of the advertising campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is proactive and professional. They approach the matter responsibly, consider all wishes, and set clear goals. The account manager was always in touch; there were always up-to-date statistics, and, most importantly, sales grew.

What was your primary form of communication with Svitsoft?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

There are several unique and positive aspects of the digital marketing company Svitsoft that I can mention: 

• Results-driven approach: Svitsoft was known for its focus on delivering measurable project outcomes. They prioritize setting clear goals and objectives for each project and work towards achieving them. This ensures their clients see tangible results and a return on their investment. 
• Customized strategies: Svitsoft understands that each business is unique and requires tailored marketing strategies. They take the time to understand their client's specific needs, target audience, and industry and then develop customized marketing plans to reach their goals effectively. 
• Expertise and experience: The experienced professionals are well-versed in various digital marketing techniques and platforms. They stay updated with industry trends and best practices, ensuring clients receive the most effective and up-to-date marketing solutions. 
• Transparent communication: They maintain open and transparent communication with their clients, keeping them informed about the progress of their projects, discussing strategies, and addressing any concerns or questions.

Are there any areas for improvement or something Svitsoft could have done differently?

From a client's point of view, we have no recommendations on this item.

BACKGROUND

Please describe your company and your position there.

I'm owner of dental clinic in Kyiv. We offer great variety of dental and cosmetology services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Svitsoft?

We needed a company to manage and develop our social media accounts - Instagram and Facebook. The main purpose is to introduce our services, doctors to our customers and to share knowledge of dental care importance.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have been working on another project with this agency.

Describe the project in detail and walk through the stages of the project.

The company develops smm-strategy, content plan, create ideas of creative materials - such as post/stories pictures, texts and overall concept of smm-support. They also provide us with analytics to all the main KPI that allow us to understand the efficiency

How many resources from the vendor's team worked with you, and what were their positions?

Project Manager, SMM specialist, Designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received new customers, our social media presence expanded and services that were not our the most popular choices got their recognition.

How effective was the workflow between your team and theirs?

We have great communication process - our project manager is in permanent contact with us, all quaestions and issues could be solved immidiately. We have only to apporove materials and share our comments on it (if needed). Also I would like to admit that there was no blank spaces in information on the project.

What did you find most impressive or unique about this company?

I like their approach to handling the project and their customer service.

Are there any areas for improvement or something they could have done differently?

I have no thoughts on points to improve in our cooperation.

BACKGROUND

Please describe your company and your position there.

Our company is one of the leading residential real estate companies in Kyiv regeon, Ukraine, who is building cottage cities across the Ukrainian capital. I am a CMO and responsible for all marketing processes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Svitsoft, and what were your goals?

We cooperated in the field of Google contextual advertising and SEO services for one of our projects - the cottage town Nova Berezivka. Our goal was to get more leads from Google with a low cost, as well as SEO-optimization of the website of the cottage town and bringing it to good positions in organic issuance.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose a contractor based on his expertise in the residential real estate marketing market, also based on his authority in the market, and last but not least, based on the cost of services.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Tasks and stages of work on SEO optimization:

• Internal site optimization (optimization of pages for key queries, development of new pages, correction of technical errors)
• External optimization (building high-quality external link mass)
• Work with reviews on specialized sites and aggregator sites

As KPI, we used the position of the site in the organic search results of Google and traffic indicators.

Work on contextual advertising in Google included:

• setting up branded ads
• setting up advertising on requests related to the purchase of apartments
• setting up ads based on competitors' names
• retargeting

The phases of work on the project included testing ads, working with negative keywords, auto strategies, analyzing sites and turning off ineffective ones, redistributing the budget, constantly calculating the average cost of a lead for each advertising campaign, constantly optimizing campaigns in order to receive more targeted leads.

How many resources from the vendor's team worked with you, and what were their positions?

• Client success manager 
• Google PPC manager
• SEO manager
• Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I can't disclose results in terms of cost per lead, but our overall impression of the collaboration is very positive. We achieved all the goals set without going beyond the budget. We continue to work on the project even now, despite the fact that martial law has been introduced in Ukraine at the time of writing that review and hostilities are taking place.

How effective was the workflow between your team and theirs?

Cooperation and daily work on the project took place in an atmosphere of absolute mutual understanding, professionally, clearly, without delays in completing tasks or unanswered questions on our part.

What did you find most impressive or unique about this company?

I am really impressed with the expertise of Svitsoft in the market of marketing and sales of residential real estate and I think that this is, if not the only one, then one of the just few Ukrainian companies that are so well versed in this niche.

Are there any areas for improvement or something they could have done differently?

I have nothing to answer this question, as our team is satisfied with everything and we continue to cooperate.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Address UA, a real estate classifieds online business. We were one of the leading companies in Ukraine. Our revenue before the Russian Invasion was around $200,000 per month; 95% of it came from real estate developers. Now, we’re trying to target Kazakhstan as a market because they speak the same language and have the same business environment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Svitsoft?

We needed to jumpstart the product and rethink many business processes. Therefore, we were searching for a one-window solution that could help us with the company’s rebranding and product’s face-lifting. We tapped into Svitsoft’s expertise to help us attract cheaper traffic, make more sales, and develop our core products, such as our platform.

SOLUTION

What was the scope of their involvement?

Svitsoft has helped us to rebrand and facelift the product design. Essentially, they’ve created a new brand identity to help us with the sales process. They’ve also helped us with Facebook and Instagram.

What is the team composition?

I mostly speak with George (Co-Founder & CEO). Still, our operational director has spoken to many other people, including some accountants, a product manager, SEO people, email marketing specialists, and more. However, I don’t know all the people he deals with.

How did you come to work with Svitsoft?

I met them about six years ago. We were looking for advertising agencies to serve as a channel for our sales department. Back then, I was engaged in the company’s operations, and one of my tasks was to meet every head of agency that dealt with new real estate development in Ukraine. They tried to sell us their services, but we signed the contract with them until late 2018.

The tipping point in the decision was that advertising is a business of relations, so we were looking for a well-connected person who had good relations with key real estate developers. We thought that if we could tap into the expertise on one side and the relations on the other side, it could be the key to our growth. Svitsoft was a leading digital agency that helped Ukrainian real estate developers to market their properties. They had extensive experience in digital marketing of new developments.

How much have you invested with them?

We’ve spent around $200,000 on the IT contract over the past two and a half years. In total, it’d be a rough estimate of $300,000–$400,000.

What is the status of this engagement?

We started working with them in September 2018. After the Russian Invasion began, no real estate developers would pay for leads because you can’t sell real estate when the city’s being bombed. Right now, we’re evaluating the possibility of rolling out in Poland or Kazakhstan.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

All the marketing metrics that they provide are primarily around social media engagement. They provide reports every month, and all the other metrics are calculated in-house. We’ve seen an increase in product, revenue, and social media metrics. Also, we’ve increased the revenue. We doubled the sales in 2020 and once again in 2021. Although we can’t say it’s entirely due to their work, they’ve certainly contributed to those results.

Moreover, we’re amazed by what they’ve done. Everything has been on a professional level. We’re happy that we chose to work with Svitsoft.

How did Svitsoft perform from a project management standpoint?

They have different people running different aspects. Overall, they’ve done a good job, but now knowing some of the factors, I’d probably put more control into certain aspects for them to deliver better and faster.

We use their tracking software, lead management system, and Trello for management. Our means of communication are calls; we have weekly meetings with everybody from both sides. I sometimes jump on them, but I mostly have direct calls and emails with the co-founder on strategic goals. On the operational side, we’ve had our operational manager, product manager, and head of marketing speaking with them, so I’m unaware of any conflicts on that level.

What did you find most impressive about them?

Their high level of expertise makes them stand out. Svitsoft manages every aspect of advertising in one window and has many different specialists under one roof, allowing synergy. Also, there’s a human aspect. Sometimes when dealing with an advertising agency, it feels like they pursue their own interest. However, their team recommends things that are more beneficial to us. It’s rare to have a contractor with that human perspective, and it’s really worth it.

Are there any areas they could improve?

In general, I’ve been fascinated by the marketing side, but they could do much better on the product’s project management. We’ve had too many delays, bugs, and downtimes.

Do you have any advice for potential customers?

Speak your mind and lay all the cards on the table. They can be the most useful in a transparent environment because they can suit your needs.

BACKGROUND

Please describe your company and your position there.

I'm a Head of digital marketing at PJS "HC "Kyivmiskbud". PJS "HC "Kyivmiskbud" - leader of the construction industry of Ukraine. The largest and most prominent market operator real estate. Activity: construction of multi-storey residential buildings and sale of apartments in these new buildings from the investment stage to already built housing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Svitsoft, and what were your goals?

Considering the large amount of real estate for sale, we needed a digital marketing agency for supporting of the full cycle of digital marketing. We focus on performance marketing, so the main goal for us is lead generation, and also traffic. SvitSoft was responsible for Google Ads, Facebook ad targeting, sms marketing, email marketing, collaboration with profile real estate online portals. Developed mobile app for our company.

SOLUTION

How did you select this vendor and what were the deciding factors?

Experience and reliability mattered. SvitSoft already had experience in working with construction and real estate companies, knew how to generate leads for a expensive product, knew how to work with large advertising budgets, was able to provide a complete team for our project.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we modernized and launched an updated website of our company (https://kmb.ua/). Svitsoft did website seo optimization. Implemented CRM and IP-telephony for the call center and sales managers. Set up the integration of our website with telephony, CRM, Google Analytics for end-to-end analytics to track the result. Website maintenance all time on SvitSoft side.

Now a completely new version of website is under development, modern and even more convenient and informative (also together with SvitSoft), but due to the war in Ukraine, we could not finish it. This is an unfinished version, without full filling and without proofreading https://kmb-dev.lo0.me/

Taking into account the goals and Kyivmiskbud's market positioning we developed a digital strategy for each communication channel, created and adapted messages, creatives for different audiences and placements. (in the process of our long-term cooperation, messages and creatives were constantly updated depending on the goals, the launch of new residential complexes for sale, the search for a new audience and new communication formats).

All settings and optimization of advertising were done on the SvitSoft side: Google Ads: Search advertising, Display Network, remarketing Used by Google My Business: official confirmation of cards for each residential complex, filling, updating news, generating calls. Facebook (+instagram): lead generation and traffic ads. Made automatic uploading of requests from Facebook lead forms to our CRM for quick processing by our sales managers.

Sms, push, email marketing: collecting a contact database by integrating subscription forms on Kyivmiskbud's website (Mail Chimp, One signale), division of database by interests for targeted messages, setting up automatic message chains, copywriting, sending messages after approval with us. Agreed on cooperation with online real estate portals.

On our order, SvitSoft developed a mobile app "LiveIn" for us. We faced the problem that it's difficult for customers to navigate in a large selection of apartments for sale. And together with SvitSoft , we developed and launched an app for a convenient choice of apartments: enter the parameters you are interested in and you will be shown only those apartments that correspond to them.

How many resources from the vendor's team worked with you, and what were their positions?

Client success manager Google PPC manager Facebook Ads manager Email marketer Designer Development team attracted by SvitSoft

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The main goal for us is lead generation and main KPIs of the success of cooperation were the number of interested customer requests to the call center and target customer acquisition cost.

Because of NDA, I can share results only in %. Сustomer requests to the call center: 2018/2017 +86% It was a start and it was easy :) 2019/2018 +17% The real estate market is highly competitive in Ukraine and this result was positive for us 2020/2019 -14% 2020 was Covid year.

Success rates have fallen for everyone in the market. we managed to finish the year with a minimal drop compared to other competitors. 2021/2020 +8,05% According to our internal research in 2021 our CPL (cost per lead) was one of the lowest on the market among competitors. We are satisfied with this result of cooperation.

How effective was the workflow between your team and theirs?

The team was always in touch. The main communication was through Client success manager. We are a big company and reputation is important for us. They always took into account our position, strategy, adequately treated the edits. I was in contact with the team every day, and it felt comfortable.

What did you find most impressive or unique about this company?

Results orientation that resonates with me. Creative and freedom atmosphere in the agency

Are there any areas for improvement or something they could have done differently?

in my case everything was ok

BACKGROUND

Introduce your business and what you do there.

I’m the chief development officer at Akvareli Development Holding, a real estate development company. We have developed two large-scale residential projects and have started developing commercial property.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SvitSoft?

They are our Google AdWords agency. Yandex is now closed, but they were also providing us Yandex AdWords services.

SOLUTION

What was the scope of their involvement?

They do most of our marketing, and they also developed our website. We are talking about Hadoop advertising and my company advertising on other websites. They do remarketing services for us and marketing research as well.

When they start a project, they always ask what my objective is. They always present new tools to me to bring in more people. 

What is the team dynamic?

We have an account manager. George [CEO and Co-Founder] is the one I started working with. Any time I have a question, he’s the one who answers everything.

How did you come to work with SvitSoft?

I was searching for a company and they were one that offered their services. At that time, the reason that I hired them was due to their price. After working with them, the price was no longer a factor when deciding to hire their services again. 

How much have you invested with them?

Confidential.

What is the status of this engagement?

We started with them in May 2010 and the relationship is ongoing. They keep offering new directions. For example,  a couple of weeks ago they offered social media marketing to me.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m satisfied and will continue to work with them. My budget keeps growing and I keep giving them new directions because I’m satisfied. They’re my offline marketing department.

How did SvitSoft perform from a project management standpoint?

We communicate via chat in Viber and email. I don’t have enough time to answer all their questions, but they keep writing.

What did you find most impressive about them?

I found the tempo of their development and the fact that they’re eager to offer me all the new technologies most impressive. I like how they developed the company themselves.

BACKGROUND

Introduce your business and what you do there.

Ukrbud Development is a large construction company based in Ukraine. I am the chief marketing officer of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SvitSoft?

We needed to analyze our market and better-reach our audience.

SOLUTION

What was the scope of their involvement?

SvitSoft has good experience in tracking different market audiences, especially in the digital area, with Google Ad Words and other platforms. They started an Ad Words campaign for us and tracked the data resulting from it. We needed to describe our marketing communication with the digital audience through actual numbers. SvitSoft has architected a tool which we’ve applied into our marketing program. It’s a lead-management system which shows us the advertising communication with our audience and helps us understand what messages we should be bringing forward, thus maximizing the efficiency of our marketing plan.

They set up different phone numbers for each of our landing pages, allowing us to track communication down to individual calls.

I have communicated with around six people from SvitSoft’s team. Another six to eight people are working on the project from our side. Together, we’ve brainstormed and came up with plans for our work.

How did you come to work with SvitSoft?

The main reason for choosing SvitSoft was their experience with high-level tracking tools for digital advertising.

How much have you invested with SvitSoft?

The cost of SvitSoft’s work has been around €180,000 ($196,000) so far.

What is the status of this engagement?

We started our initial conversation with SvitSoft in December 2013. The project started in 2014. Our work is completely ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We have built a strong system which tracks all customer communication, from emails to banners and remarketing implementations. The system has increased our gross income by five or ten times, and we’ve grown as a company. We have gone from 12 houses at the beginning of the project, to more than forty. I attribute the growth to our own team as well, but SvitSoft was a big part of this success.

How did SvitSoft perform from a project management standpoint?

We have used Gantt diagrams, email and messenger tools for the collaboration. It has been a great experience, and has led to quick ticket resolution times. We’ve had a systematically-structured plan and process for describing how to get to our current point.

What did you find most impressive about SvitSoft?

They were able to make decisions with good speed, and take action. My experience with SvitSoft has been the best one I’ve ever had. They were able to solve many of our problems immediately after we communicated them.

Are there any areas SvitSoft could improve?

Having more face-to-face meetings would be good. We’ve communicated only through messengers and other electronic tools, but we would like to invite their team for a game of football or other real-life activities. We plan to recommend SvitSoft to other divisions of our company.

BACKGROUND

Please describe your company and position.

I am the CCO of Kreator-Bud

Describe what your company does in a single sentence.

Developer "Kreator-Bud" is focused on constructing residential and commercial real estate; its total portfolio already includes more than 50 implemented projects. Branches of the company operate in Kyiv, Lviv, and Ternopil. Highly qualified specialists and 16 years of experience allow us to design and build objects of any complexity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Svitsoft to accomplish?

• We aim to get more quality leads for the optimal price in the segment.

SOLUTION

How did you find Svitsoft?

Other

Why did you select Svitsoft over others?

High ratings

What was the size of Svitsoft’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hire Svitsoft for our projects in residential real estate: Kyiv: Creator City, Krauss Gallery, Gravity Park Lviv: Beethoven, Residential complex on Striyska Ternopil: Varshavsky micro-district, Naberezhna Vezha For each of these projects, we used all or a couple above mentioned services. Despite the ongoing hostilities in the territory of Ukraine, we continue to bring projects to completion.

The process usually consists of the following: Svitsoft team develops a plan and list of advertising channels, and we approve it; approval of budgets; determination of KPI and terms for each advertising channel; analytics and reporting; a constant search for ways to optimize campaigns and budgets. In 2021, the brand recognition of the developer Kreator-Bud doubled from 4% to 8%. In 2021, Creator City was included in the TOP 10 most popular residential complexes in Kyiv and took 7th place.

In 2022 our two residential complexes were in the TOP 15 most popular residential complexes in Kyiv. Creator City took 8th place, and Gravity Park took 12th place. Also, 7 of our residential complexes were included in the list of the TOP 15 most popular residential complexes in Ternopil, and one was in the TOP 20 in Lviv. We cooperate with Svitsoft for a lot of services, such as: Google Advertising\ Placement on real estate portals\ Branding\ Call-tracking\ Design\ SEO\ SMM\ Viber mailing services\ SERM\ Photo\ Video\ Outdoor advertising\ Media monitoring services\ etc

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• KPIs and terms were developed separately for each channel and instrument

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The process usually consists of the following: Svitsoft team develops a plan and list of advertising channels, and we approve it; approval of budgets; determination of KPI and terms for each advertising channel; analytics and reporting; a constant search for ways to optimize campaigns and budgets. We are always satisfied with our cooperation process, which has been going on for a few years.

What was your primary form of communication with Svitsoft?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We highly value their reputation, expertise, speed, and quality of their work.

Are there any areas for improvement or something Svitsoft could have done differently?

I have no comments in the context of our cooperation. After each cooperation with them, we are once again convinced that we did not make a mistake in choosing a partner.