Sure Exposure Technologies, Inc.

BACKGROUND

Introduce your business and what you do there.

My husband and I are the owners and operators of Mystic Saddle Ranch and service trail rides, wilderness pack trips, and guided hunts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sure Exposure?

The previous web developers that were hired were expensive and did not offer personal access to the business’ site. The design was not user-friendly and unintuitive. The business had minimal exposure and was not search engine optimized. Sure Exposure was hired to update the site and to be formatted to SEO best practices. 

SOLUTION

What was the scope of their involvement?

The Sure Exposure team and Timothy Weaver, the CEO, took it upon themselves to revitalize my business’ website. Their technical expertise was central to fixing the myriad of problems with my previous web design service. Tim personally connected to the business’ wilderness trailing community and reliably prioritized my technical concerns. He used my personal insights, photos, and text I wanted to use in personalizing my business to create a more mobile-friendly and focused website. The team also implemented SEO best practices to boost our Google ranking and overall visibility.

What is the team composition?

I regularly communicated with Tim via email and text. He would liaise with me and his web design and development team.

How did you come to work with Sure Exposure?

I personally met Tim and connected with him as a family man with a heart for Idaho. It was very important for us to find a person that understands wilderness trailing and the Idaho community, and Tim was the vital link.

How much have you invested with them?

We invested $10,000 total.

What is the status of this engagement?

We started working together in November 2017 and completed the project in December.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The updated website increased overall exposure for our business. Customers were looking for and finding our packages instead of asking redundant questions. They booked our trips much faster. Specifically, a professional photographer who had previously overlooked our business due to the state of our site booked a trip after seeing the changes we made with Sure Exposure.

How did Sure Exposure perform from a project management standpoint?

I spoke mainly to the CEO and he relayed to his team in a timely manner. It was great to see my personal changes and input being considered throughout the management of the redesign.

What did you find most impressive about them?

Sure Exposure was very adaptable to our needs and connected with us on a personal level. My concerns were always quickly addressed, and I had easy access to design choices. They made it easy to make any changes that we saw necessary. It felt like the CEO really cared about our business and our service.

Are there any areas they could improve?

No, they don’t have any areas to improve.

Do you have any advice for potential customers?

I would tell them that it is a very personalized experience. You can create your own content and they help to optimize it according to SEO best practices. Writing the content myself saved a lot of time, and it allowed them to focus on other aspects of the project.

BACKGROUND

Please describe your company and your position there.

I am a full-cycle recruiter and assist with company operations at California People Search. We source only the most qualified candidates and offer an efficient, seamless, and fruitful search process to help our clients build better partnerships.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sure Exposure?

Sure Exposure assisted us with revamping our company website.

What were your goals for this project?

We wanted to rebrand, draw more attention to our website, improve our SEO, and ultimately grow our business.

SOLUTION

How did you select this vendor?

We researched companies in the area. Our business development manager found Sure Exposure.

Can you go into detail about the services they provided and the scope of the project?

Tim (Founder & CEO, Sure Exposure) worked closely with our former business development manager to build the website and add more engaging content. Using WordPress, we can add our job orders, track SEO, blog and share important articles, and more.

Now, we are working with Sure Exposure to update the website. We are adding animation, changing color schemes, and starting to utilize the blog section more effectively.

What was the team composition?

Three resources were involved throughout the whole project. Our former business development manager compiled the team.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Right away, we started getting more activity on our website and gained a few new clients.

How was project management arranged and how effective was it?

My former colleague managed the website build.

What did you find most impressive about this company?

I appreciate their attentive customer service. Whenever we had issues, Tim responded and made sure everything was resolved, whether it was updating a system or adding a new user. He is timely and efficient and also offered to assist with this complimentary upgrade due to our continued business.

Are there any areas where they can improve?

I can’t think of anything at this time.