Superco

BACKGROUND

Please describe your company and position.

I am the E-Commerce Manager of Donald Russell

Describe what your company does in a single sentence.

Online Butchers | Selling meat online

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Migrate website from custom build to Shopify

SOLUTION

How did you find Superco?

Referral

Why did you select Superco over others?

• High ratings
• Pricing fit our budget
• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

Creation of the Farmison site design file - we will replicate the current design as closely
as we can, save for a few key elements:

Delivery Date Picker - we will recommend using a 3rd party app to power this in the short term to deliver within the timeline, we will need to work within the constraints of the app styling. This can be revisited post-go-live if required.
Loyalty - we will recommend using Yotpo/LoyaltyLion here

We we build a lightweight custom theme based on the Farmison Figma we create this theme will aim to deliver as fast a site speed as possible - we will need to limit 3rd party apps and optimise content as best we can

Deliver an SEO, Product, Customer and Order Migration for Farmison from their custom site to Shopify.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clear timeliness reached on time and and being up to date with the progress from our account manager.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great project managment, met all the deadliness and delivered the project on time. Very responsive

What was your primary form of communication with Superco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ability to meet our deadliness, deliver the project on time and great communication throughout the project 

Are there any areas for improvement or something Superco could have done differently?

No, I'm very pleased with the work they delivered.

BACKGROUND

Please describe your company and position.

I'm an executive of David M Robinson

Describe what your company does in a single sentence.

Diamond Jewellery and Luxury Swiss Watch Retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Design and develop a best in class website
• Translate the DMR in-store experience to the website.

SOLUTION

How did you find Superco?

Conference

Why did you select Superco over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Superco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

DMR, a British heritage brand, fine jewellery designer & retailer of luxury watches prides itslef on the in-store experience offered to clients. Hosted on a dated WooCommerce/WordPress CMS, our website required a much-needed redesign and refresh to reflect the look and feel and overall customer journey clients can expect when walking into a DMR showroom.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased web traffic, increase in online orders, increased online enquiries and in-store appointment bookings. Too early to measure given the 16th January 2026 go live date.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was clear throughout the design and build phase. Lisa was always available over email,phone and virtual calls. The project was delivered on time despite the timescale set out (6-8 weeks).

What was your primary form of communication with Superco?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From day one, the Superco team was very attentive and showed a willingness to travel up to the DMR showroom in Liverpool during the first week of the project. By doing this, they were able to gain a better understanding of DMR as a business and the requirements for the new website.

Are there any areas for improvement or something Superco could have done differently?

A better insight and understanding of the various requirements of DMR's partner brands (Rolex, Patek Philippe, OMEGA, TAG Heuer, TUDOR and IWC Scahffahausen) would have been beneificial but, through no fault of the Superco team, this was not achievable given the project timeline.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Powder Design

Describe what your company does in a single sentence.

Ladies Accessories Brand, sells B2B and D2C

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Migrate custom site to Shopify site
• Add separate US site
• Improve usability and checkout

SOLUTION

How did you find Superco?

Referral

Why did you select Superco over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Superco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Existing website including checkout needed complete overhaul. Custom work needed for bespoke B2B usability.
• huge migration and cleanup of existing B2B accounts required.
• international markets and warehouses needed set up.
• bespoke api creation for integrations and integration design and management.
• new aesthetic and design guidance.
• bespoke product add on creation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Traffic and sales to website
• flow of orders to designated end-points
• successful B2B useability

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a very tight timescale which the team adhered to.

lines of communication and speed of action were super impressive. This was the only way the project was pulled off- each team member responded and delivered really quickly at each step.

The Superco team also helped advise on strategy and design elements- assisting with troubleshooting across the connected systems.

What was your primary form of communication with Superco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Their communication was great.
• speed of response
• industry knowledge

also whole team was very decent and professional - great to work with especially when we were feeling the pain of our own self-imposed timescales!

Are there any areas for improvement or something Superco could have done differently?

Sometimes it was tricky for some members of our team to onboard with required systems for project(figma/google docs etc) but this was more of a lacking on our side. Maybe also offering pdf/docs as an option might help with less technically able clients

BACKGROUND

Please describe your company and position.

I am the operations lead of Monsters We Make

Describe what your company does in a single sentence.

Monsters We Make is an IP business offering graphic novels and merchandise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Deliver a functional e-commerce site for a global audiance
• Optimise for conversion
• Ensure a smooth customer experience for reading vol 1 via a digital e-reader

SOLUTION

How did you find Superco?

Referral

Why did you select Superco over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Superco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Superco to deliver an aesthetically pleasing, high converting e-commerce website for the launch of our brand Monsters We Make. This included front-end design, shipping model optimization and app integrations. The most complex part of the project was building an e-reader from scratch enabling users to read Vol. 1 immediately after purchase.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ongoing communication with the Superco team was great and they were very flexible with regard to our needs (which changed from initial scope to final delivery) as well as post-launch troubleshooting, which really helped our small team navigate some challenges. The website launched in mid-Dec 2024 and experienced huge traffic and sales within hours from launch and it was great to see the site perform and customers transact at scale without issues.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time delivery, great communication throughout and very responsive to our needs.

What was your primary form of communication with Superco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Willingness for the founders / owners to interact with us through multipe timezones, often late night calls pre and post launch to ensure everything went smoothly. 

Are there any areas for improvement or something Superco could have done differently?

We were delighted with the experience. 

BACKGROUND

Please describe your company and position.

I am the director

Describe what your company does in a single sentence.

Manufacturer and retailer of bespoke furniture

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco - Shopify Plus Partner to accomplish?

• Increase brand identity
• Increase sales

SOLUTION

How did you find Superco - Shopify Plus Partner?

Referral

Why did you select Superco - Shopify Plus Partner over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Superco - Shopify Plus Partner were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating a bespoke website tailored to our specific requirements. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

in the second month of the website going live we saw a huge increase in online sales, which we were not expecting as we due to high ticket nature of our products, they are a considered product. Since, we have seen an overall increase in sales, and visitors are far more engaged on the website for a far longer time. We have also reached and appealed to a new demographic that with our old website was unattainable. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They overdelivered in every aspect. Their attention to detail was outstanding, and this is exactly what we needed as the nature of our business needed bespoke solutions tailored exactly for our goals. If a problem came up our end we received an immediate response and solution. 

What was your primary form of communication with Superco - Shopify Plus Partner?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From the very beginning we could tell they would be a good fit. They asked so much about us, and made it their goal to get across our personality as a business through our website. 6 of their team even came for the day visiting our showroom, meeting our team and getting to know us. 
We then discussed what our main objectives were and how our current website didn't reflect us as a brand and why. From there they put together two different plans for us to choose from, critique and alter to best reflect our goals. We arrived with a website that ticks all the boxes and more. 

Are there any areas for improvement or something Superco - Shopify Plus Partner could have done differently?

None that I can think of. 

BACKGROUND

Please describe your company and position.

I am the Project Lead of REGEN OPTICS

Describe what your company does in a single sentence.

New gaming eyewear brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

To build a fully functioning ecommerce site for the launch of a new brand

SOLUTION

How did you find Superco?

Referral

Why did you select Superco over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Superco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Regen is a new Direct-To-Consumer gaming eyewear brand from INSPECS Group. The brand will be looking to launch in Q1 / early Q2. Regen is looking to design & build a site to launch their product range in the UK first, with international stores to follow.

The site should be fully styled to REGEN branding, which includes some custom metafields in Shopify. It should also support a Virtual try-on integration. The site should be easy to use both from a customer's POV and for the Regen team, with documentation to refer back to after launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completion of the project against a tight timeline, with soft launch scheduled for 2nd May. 
• Sentiment of feedback from various stakeholders. 
• How close did we finish to the original budget? 
• Response times from the superco team during UAT period.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the project timeline was extended slightly due to a couple of change requests that arose as both the site + the brand were developed and some unavoidable issues which are typical in any new brand launch. However, we were able to deliver the site on time for the shareholders, which was our aim. 

Superco were great in responding to MANY questions from the team as shopify was new to us and we therefore needed a lot of hand holding during the site population and UAT phases. We also have some great documentation to revert back to.

What was your primary form of communication with Superco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of account management that was provided was very impressive, particularly when we aren't what you would class as a big client (yet). We had several calls in which the whole team were involved, which gave us confidence that we were as important as a much larger client, something we didn't feel when speaking with other agencies in the scoping stage.

Are there any areas for improvement or something Superco could have done differently?

A change in personnel did mean that communication was hampered slightly during the project + some conversations we had had previously were not passed on but this was rectified pretty swiftly and superco did all they could to ensure that our project remained on time and to a very high standard.

BACKGROUND

Please describe your company and position.

I am the Founder

Describe what your company does in a single sentence.

Our company is an edit of targeted sleep, rest and recovery solutions that harness the power of plants. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Re-vamp website - look and feel
• Stylish, on brand, luxury website
• Add subscriptions to all products

SOLUTION

How did you find Superco?

Referral

Why did you select Superco over others?

• High ratings
• Referred to me

How many teammates from Superco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Shopify 2.0 migration
• PDP update
• Subscription implementation
• CTA enhancement
• Site speed enhancement
• Content optimisation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Weekly updates from Sam (our phenomenal account Manager).  Delighted with the outcome and the user journey on our new website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very efficient.  Communicated with clarity at all times and always delivered beyond our expectations.  Was always kept in the loop with the work being carried out and delivery dates.  Sam was an outstanding account manager.  She often went out of her way to help us and explain things in more detail even on her day off or out of hours.

What was your primary form of communication with Superco?

Virtual Meeting

What did you find most impressive or unique about this company?

I was very impressed with Sam our Account Manager.  At first I felt a little out of sorts as everything was done on Figma and online meetings.  We were unable to schedule a face to face meeting.  It took a short time for me to understand how Superco worked with regards to completing tasks.  Once understood, the process was simple and logical.  Sam kept me going throughout the project.  My lack of technical know how at times drove me mad (I am sure it drove her mad but she never let on)! 

She was calm, collected and thoughtful.  Upon occasion, she talked me through the same areas about 10 times until I fully understood - this was the uploading info onto Shopify.  There were times when I was literally losing the will to live with the technical aspects but Sam was always a huge support.  At the end of the project, we were able to upload info, change images and literally do anything on Shopify.  No more hard coding!  I am now a Shopify Plus expert!

Are there any areas for improvement or something Superco could have done differently?

No, I'm very happy.  Keep Sam!

BACKGROUND

Please describe your company and position.

I am the Director of suki teahouse ltd

Describe what your company does in a single sentence.

We provide high quality tea and accessories to b2b and b2c

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Migrate away from Magento for a better user and staff experience
• Update all content and images
• Add more functionality

SOLUTION

How did you find Superco?

Referral

Why did you select Superco over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Superco were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PROJECT BRIEF:

• To develop an ecommerce website built for the future. With bespoke features for a speciality tea company such as subscriptions, loyalty programmes and educational content, we need a site that will maximise online revenue generation and build a community of loose-leaf tea drinkers. A website designed with mobile in mind. SEO optimised copywriting will be developed based on SUKI’s identified target audiences.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

we hit deadlines throughout and completed in time for a big NOV promo. we have a functional site that we understand how to use we have a site we can build on.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team had a project manager assigned to us, we chose to meet them in person a few times but it wasn't really necessary. They we're super helpful, trustworthy and attentive. They a re patient and understanding, they have flexibility and are very professional in how they work. . . whilst being lovely about it all at the same time.

What was your primary form of communication with Superco?

Virtual Meeting

What did you find most impressive or unique about this company?

They know how to project manage and deliver high quality solutions. They did what they said they would do, they we're patient with us when we we're behind on our delivery and still met deadline.

Are there any areas for improvement or something Superco could have done differently?

There's always room for improvement but its hard to find fault with this team.

BACKGROUND

Please describe your company and position.

I am a department head at a pharmaceuticals company

Describe what your company does in a single sentence.

We help veterinary professionals and those who look after animals all around the world to achieve the highest possible standards of health and wellbeing for the animals in their care. We research, develop, manufacture and supply vaccines, pharmaceutical medicines and other animal health products, together with the equipment, training, technical support and specialised services to ensure their optimal use. 

Our business is organised around four areas: poultry, swine, ruminants and companion animals. Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Rollout Shopify on a multibrand & multicountry scope

SOLUTION

How did you find Superco?

Referral

Why did you select Superco over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Superco were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Superco was hired to rollout 4 brands on 5 EMEA countries with Shopify. They provided business consulting, delivered a complete design system for all brands and developped and deployed the Ecommerce websites.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Roadmap well executed overall. 
• Ecommerce Websites delivered. 
• Respect of deadlines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects were delivered on time. Very good agile relationship and flexibility of the vendor.

What was your primary form of communication with Superco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Superco has been able to mobilize several resources in a short period of time et over some extra hours and days to match some last minute changes of requirements in order to deliver the project on time.

Are there any areas for improvement or something Superco could have done differently?

Design & Documentation processes could be slightly enhanced.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of a company we craft ancestral Tunisian food products that make your life tastier.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

We had gone through a rebrand so we wanted a team that would be able to take our rebranding and design assets and build a beautiful custom themed website that matched our new brand. We additionally wanted to improve the user experience of our site and be very focused on conversion.

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected this vendor because of other work I had seen them do

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

SuperCo designed our site in Figma and after a few iterations, they went ahead and created the custom build in Shopify. Then we focused on content and photography (for which they gave a great recommendation) and then we went live.

How many people from the vendor's team worked with you, and what were their positions?

one of owners of SuperCo along with a couple of designers and a shopify expert

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

we just launched so we don't have much data to share

Describe their project management style, including communication tools and timeliness.

Daily reporting through email with a link to see the progress using a shopify preview build

What did you find most impressive or unique about this company?

They were extremely professional and just executed so smoothly on everything. The design portion was nailed right from the beginning which made the rest of the project a breeze.

Are there any areas for improvement or something they could have done differently?

can't think of anything.