Superco

BACKGROUND

Please describe your company and position.

I'm an executive of David M Robinson

Describe what your company does in a single sentence.

Diamond Jewellery and Luxury Swiss Watch Retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Design and develop a best in class website
• Translate the DMR in-store experience to the website.

SOLUTION

How did you find Superco?

Conference

Why did you select Superco over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Superco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

DMR, a British heritage brand, fine jewellery designer & retailer of luxury watches prides itslef on the in-store experience offered to clients. Hosted on a dated WooCommerce/WordPress CMS, our website required a much-needed redesign and refresh to reflect the look and feel and overall customer journey clients can expect when walking into a DMR showroom.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased web traffic, increase in online orders, increased online enquiries and in-store appointment bookings. Too early to measure given the 16th January 2026 go live date.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was clear throughout the design and build phase. Lisa was always available over email,phone and virtual calls. The project was delivered on time despite the timescale set out (6-8 weeks).

What was your primary form of communication with Superco?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From day one, the Superco team was very attentive and showed a willingness to travel up to the DMR showroom in Liverpool during the first week of the project. By doing this, they were able to gain a better understanding of DMR as a business and the requirements for the new website.

Are there any areas for improvement or something Superco could have done differently?

A better insight and understanding of the various requirements of DMR's partner brands (Rolex, Patek Philippe, OMEGA, TAG Heuer, TUDOR and IWC Scahffahausen) would have been beneificial but, through no fault of the Superco team, this was not achievable given the project timeline.

BACKGROUND

Please describe your company and position.

I am the Senior Ecom Manager of Cannaray

Describe what your company does in a single sentence.

Premium CBD, Wellness Gummies and CBD body products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Migrate our website from a headless build to native shopify
• To maintain the site on an ongoing basis
• Work with us on a road map to optimise the site long term

SOLUTION

How did you find Superco?

LinkedIn and an agency referral

Why did you select Superco over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Superco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Migrate our headless site on to a native Shopify site. Ensuring the look and feel was maintained but allowing is to easily add new functionality with launch including subscriptions and a search bar. Once launched, developing a strong roadmap to optimise UX. Offer guidance and support along the way with a dedicated point of contact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Launch new site by first week of July - actioned
• Maintain SEO rankings - actioned
• Add subscriptions to site - actioned
• Add a search bar to site - actioned
• Improve content hub - actioned

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was very hands on, communication was strong and we could easily reach the team through various channels. The response was quick and things were actioned quickly. We ran ahead of time throughout the project and were able to make changes without difficulty.

What was your primary form of communication with Superco?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team - all very responsive and experts in their fields. Even the founders, Tom and Tom, who I am sure are very busy, would get invovled if needed. Helpful, friendly and informative in their approach. Especially our account manager, Lisa, who always helps or connects me with the right team member when needed. 

Are there any areas for improvement or something Superco could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the director

Describe what your company does in a single sentence.

Manufacturer and retailer of bespoke furniture

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco - Shopify Plus Partner to accomplish?

• Increase brand identity
• Increase sales

SOLUTION

How did you find Superco - Shopify Plus Partner?

Referral

Why did you select Superco - Shopify Plus Partner over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Superco - Shopify Plus Partner were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating a bespoke website tailored to our specific requirements. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

in the second month of the website going live we saw a huge increase in online sales, which we were not expecting as we due to high ticket nature of our products, they are a considered product. Since, we have seen an overall increase in sales, and visitors are far more engaged on the website for a far longer time. We have also reached and appealed to a new demographic that with our old website was unattainable. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They overdelivered in every aspect. Their attention to detail was outstanding, and this is exactly what we needed as the nature of our business needed bespoke solutions tailored exactly for our goals. If a problem came up our end we received an immediate response and solution. 

What was your primary form of communication with Superco - Shopify Plus Partner?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From the very beginning we could tell they would be a good fit. They asked so much about us, and made it their goal to get across our personality as a business through our website. 6 of their team even came for the day visiting our showroom, meeting our team and getting to know us. 
We then discussed what our main objectives were and how our current website didn't reflect us as a brand and why. From there they put together two different plans for us to choose from, critique and alter to best reflect our goals. We arrived with a website that ticks all the boxes and more. 

Are there any areas for improvement or something Superco - Shopify Plus Partner could have done differently?

None that I can think of. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of Richard Allan London, a design company established in 1962. Richard Allen was a silk scarf designer in the 60s and 70s when silk scarves were the fashion. He was known worldwide in top shops like Harrods, Selfridges, Bergdorf, and Saks. Moreover, he was known for his designs with bold colors and abstract patterns.

The company did incredibly well for 20 years, but he got wrong Parkinson’s and had to stop. Now, we do limited edition design prints of original archive designs. We’ve also moved into interiors, like prints and cushions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Superco?

We wanted somebody to take on our e-commerce business, such as newsletters and sales pushes.

SOLUTION

What was the scope of their involvement?

Superco has written emails for us. They achieve our voice and brand look, which is absolutely crucial.

What is the team composition?

We work with three teammates but mainly talk with Tom (Co-Founder).

How did you come to work with Superco?

We had a good experience with them the first time. They already knew our website and were clever at reading our needs. We initially found them through an advertisement on a site I followed. It was perfect timing because the website design had become outdated.

What is the status of this engagement?

We began working with them in January 2024, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Superco has raised our profile, and the emails are beautiful. Moreover, Superco achieves what they set out to do. We’re very proud of the emails going out; they help our website and draw more people in.

How did Superco perform from a project management standpoint?

They’re accommodating about budgeting and telling us what we need to do. Superco is honest and helpful; they analyze our needs and work through a timely program within budget.

What did you find most impressive about them?

Superco has new ideas and is very professional and experienced in their field, so we trust them. Their customer service is excellent; they’ve been so good to us.

Are there any areas they could improve?

No, they’re absolutely fantastic. They’re very inspirational and enthusiastic.

Do you have any advice for potential customers?

Don’t hesitate to talk to them because they’re very honest. They see the customer for what they need rather than putting a formula on each company; Superco analyzes the company and takes it case by case to get it right for you.

BACKGROUND

Please describe your company and position.

I am the Digital product lead of a consumer products company 

Describe what your company does in a single sentence.

COFFEE PRODUCTS FOR COFFEE LOVERS

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Manage the development of new DTC Shopify website themes.

SOLUTION

How did you find Superco?

• Referral
• Other

Why did you select Superco over others?

Pricing but also felt like the most keen to nail the brief

How many teammates from Superco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Superco will develop a brand-centric home page (option for this to be different per region), incorporating an image slider with the abilty to present different images - static, gif. 
• Rebuild the store. 
  • We will build this all out on Shopify Online Store 2.0, allowing the following to be customised: fonts, colours, sizes (fonts, colours), Home Page image/gif transitions (automatic, scroll, click). 
  • We will migrate the store to Shopify Plus. 
• Superco will do UX Consultancy, Theme Development and Backend Multi-Store Set Up

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project/ website theme went live 7th of march.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Superco delivered the project and website to specification. Their project management style was pretty flexible - we had some very specific design requirements, and I was able to work closely with their team to get the result we wanted.

What was your primary form of communication with Superco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The founders are involved and passionate, which is great to work alongside.

Are there any areas for improvement or something Superco could have done differently?

Would love to see a tightening up of weekly project/ status updates, nonetheless we were very happy with the service Superco provided.

BACKGROUND

Please describe your company and your position there.

I work for Funkin Cocktails as the digital marketing manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

Our website was built on a magento platform and with the growth of e-commerce opportunity over lockdown there was exponential growth that the platform was not able to support. As we were growing we decided it was beneficial to move over to Shopify in order to support all desired avenues of the company. We therefore needed a site that was customised to all our individual needs, but also one that was easy to navigate as not everyone in the team had prior digital experience.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for different development agencies and shortlisted 3. The deciding factor was that I had worked with Superco previously on a different project and knew they could deliver on the brief that we set out.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an initial kick-off meeting to determine what the scope of work for the project was. From there we moved onto designing and building the wireframes for the site. Once this was done the development begun from Superco. Throughout the project the communication has been great, and the team are very receptive to our suggestion, and not afraid to push back in order to strive for the best site performance.

They work very quickly and effectively to deliver the first phase of the project despite some complications and delays from our side. They've advised on tools we should use such as Recharge and various other apps to achieve our goals. We are now cracking on with phase 2 and 3 to come and are excited to continue working together.

How many people from the vendor's team worked with you, and what were their positions?

We worked with quite a lot of the team and everyone has been very professional and highly skilled. We worked with the operations managers and have also been appointed a project manager to make sure we have a continuous strategy going forward. There have also been 2 or 3 main developers we've had access to depending on the task.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

At this point in time we are unable to offer any measurable outcomes as we have not launched the site yet - however I think they will improve significantly.

Describe their project management style, including communication tools and timeliness.

We used several excel spreadsheets to map our timeline and tasks. As for communication, we are using slack to ensure agility between the parties. The team is very easy to communicate with and always respond in a timely fashion to our requests.

What did you find most impressive or unique about this company?

Unlike many larger agencies, Superco are very agile with their ways of working. As a young team, they are able to recommend great and fun strategies, and the whole process has felt very collaborative. I think the speed at which they work is also fantastic and despite some hiccups along the way they have been nothing but professional and have a very hand on approach - a joy to work with.

Are there any areas for improvement or something they could have done differently?

I think the only note I have was to improve the initial kick off and involve all parties from the get go to make sure we're all aligned. This is at no fault of the agencies but as our project has a lot of moving parts, it was easy to get lost in the detail rather than looking at the bigger picture which is to ensure a smooth consumer journey.

BACKGROUND

Please describe your company and your position there.

I'm the Creative Director and a Partner at The Mix, a Global Market Research agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

We had an idea for research innovation in testing products on masse but in a contextually appropriate way. We wanted to build a custom e-commerce platform that connects with our panel to allow us to track their individual journeys through the store and then follow up with conditional-based logic question based on their purchase decisions.

SOLUTION

How did you select this vendor and what were the deciding factors?

This is a pretty new-to-world research solution and therefore required a team with some vision and strong technical knowledge to help realise it. Having met with a handful of agencies and teams with differing backgrounds, we decided that SuperCo seemed a great fit for what we're after - an agency to partner with who understood the scope, and interrogated the brief and component parts required.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We needed a platform built on Shopify, but customised to reappropriate and remove some of the core features of the platform (ie. no payment gateways and user checkouts). The platform needed to work in multiple languages simultaneously, displaying different products per market, and different storefront variations so we could split test adverts and product priming. We also crucially needed to track each individual journey through the site, so the team also built a private shopify app, utilising webhooks and an AWS database to store all page interactions. Following the kick off call, the team built wireframes and user journey flows, then built and tested the private app, before moving onto the various iterations of the storefront. There was a timeline of 6 weeks to build and deliver this, from kick-off to the first go-live date.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 5-6 of the SuperCo team, with the lead developer Tom being our main point of contact.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As this is a new-to-world research platform and methodology we don't yet have measurable outcomes, however it's a platform that the team have worked incredibly hard on, works fantastically, and we're really excited about the future possibilities that it will unlock for our agencies clients.

Describe their project management style, including communication tools and timeliness.

We had regular catch-ups along the way, with almost daily zoom calls, emails and whatsapp messages as we were approaching the launch and refining the functionality and store products

What did you find most impressive or unique about this company?

Clearly very experienced with Shopify. More than anything, it's been the agility and enthusiasm of SuperCo that has been impressive. It's never easy taking on an "in to the fog" type project, but Tom and the team have shown extraordinary energy and willingness to pivot when challenges have arisen along the way (and there have been a few!)

Are there any areas for improvement or something they could have done differently?

Nothing to note really, the communication style is informal but that personally suits me, and really helps us work as a wider project team and as agency partners right off the bat.

BACKGROUND

Please describe your company and your position there.

Anatomy is an award-winning brand and design agency helping you answer the big questions. From FTSE 50 companies to start ups, we work with ambitious organisations of all shapes and sizes. I am Creative Partner and co-founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

We had previously hired another web agency to create a Shopify subscription website based on our designs. The previous agency failed to deliver. We hired SuperCo to pick up where they left off. We started seeing results immediately. SuperCo delivered the site with ease.

SOLUTION

How did you select this vendor and what were the deciding factors?

Tom and I reconnected and based on an initial conversation it seemed obvious that SuperCo were the best solution.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick off meeting to discuss what the previous agency had promised and could not deliver. SuperCo started by doing a detailed audit of the work previously carried out and were quick to see where the faults were and correct them. We gave the team a detailed scope list which they went through efficiently to deliver the project on time.

How many people from the vendor's team worked with you, and what were their positions?

Our main point of contact where kicking off the project was Tom, co-founder. Once the project was underway we spoke to Emil who was the one working on the development. We felt at all times that we could get a quick and detailed response.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

From our side, the project was delivered on time and in budget. This could have been a bad outcome for us as a previous agency had failed us before. Tom and his team were quick to jump on the project and save us from having an unhappy client with a site that didn't work. The outcome for the client is that she's seen a a large increase subscribes and engagement. More than she was expecting. The general feedback from her customers is very positive.

Describe their project management style, including communication tools and timeliness.

Efficient, personal and professional. We started most of our comms using email. SuperCo use the online portal where you can see open jobs, billings and project history. Very easy to navigate.

What did you find most impressive or unique about this company?

SuperCo were impressive from the start. Their in-depth Shopify knowledge was very reassuring. The efficiency of which they picked up the pieces and solved the issues caused from the last agency was incredible.

Are there any areas for improvement or something they could have done differently?

From start to finish we've been impressed with SuperCo and we'll be looking to use them again with our next web build. No areas for improvement at this stage.

BACKGROUND

Please describe your company and your position there.

I run a branding and design studio - Newfor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

Our client - FUEL10K needed a refreshed Shopify website which was intuitive, on brand and increased traffic and sales. We partnered with Superco to make this happen.

SOLUTION

How did you select this vendor and what were the deciding factors?

Unfortunately we had bad luck with 3 previous developers who could not deliver this project then Superco came to the rescue and overdelivered at every step. A welcome saviour.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started with the project brief and kick off, discussed the goals and objectives. From there, Newfor delivered the designs and Superco represented the designs to every pixel. Superco were efficient and creative at every step of the journey.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two people, Tom & Tom. Both founders of Superco.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching the new site, we saw a 45% increase in traffic, and the sales increased month over month thanks to the development by Superco. Our client loves the functionality of the site and the ease of flow through each page.

Describe their project management style, including communication tools and timeliness.

Superco are highly proficient, incredibly collaborative and attentive to feedback and decision making.

What did you find most impressive or unique about this company?

Superco was incredibly professional and offered a service that had an immediate impact on our project. They were clear and confident every step of the way.

Are there any areas for improvement or something they could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

Rose Wine Limited is an online provider of rosé wine to the UK consumers. We're an e-commerce store selling a selection of great wines from England and France.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

Our website was very outdated and we were advised to move over to Shopify. Our goal was to seamlessly transition to a new e-commerce platform.

SOLUTION

How did you select this vendor and what were the deciding factors?

We used Clutch and SuperCo was listed. After speaking to three or four other vendors we selected SuperCo as we felt they could provide the biggest impact.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss the project in detail and then regular catch-ups with the development and design teams up until completion.

How many people from the vendor's team worked with you, and what were their positions?

We mainly spoke to both Tom's and Pablo for day to day activities.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen a great response to the new website and the ordering experience is slick. We saw a slight drop in Google Rankings when switching over which was slightly disappointing but are working to bring things back up to the levels seen before the switch.

Describe their project management style, including communication tools and timeliness.

Excellent all round on this front. Couldn't fault it.

What did you find most impressive or unique about this company?

They were quick, responsive, and very professional. And from a design and build point of view, I couldn't fault them.

Are there any areas for improvement or something they could have done differently?

It would have been great for us to understand the impact on rankings as most of our customers won't look past page one on google when searching for Rose wine.