What was the scope of their involvement?
We had an initial six-to-eight-week exploration period with the goal of coming out with the objectives we wanted to achieve. Within that, we talked to users for our survey, which was put together with Super User Studio. We also did some focus groups, which they ran at their offices. They built a prototype as well, based on some of the feedback we were getting. I think we did two rounds of talking to the focus groups. We went back with something to show them the second time. In that phase, they also did a full competitor review, which was presented back to us. They were very involved in all the stakeholder meetings I had, often helping with facilitation.
They did work on personas as well. I think we already had personas at Channel 4, but we didn’t have any that were specific to film. Super User helped us to define three key personas for us. Once that was done, they went on to looking at concept designs, once we knew what the site was going to be. That was run in quite a waterfall way, because we had to get a lot of buy-in across different stakeholders to get to the branding, which is very sensitive and important. That was the next process we went through, and we got to the point where we agreed on a high-level concept.
Then it was very much about working on the design and UX in much more detail, going down to wireframes, and then eventually designs as well. That process probably took a couple months, and they worked with our internal tech team. We mainly focused on the website, but we were looking at a responsive design that would work across anything. It needed to look good on mobile and iPad as well.
How did you come to work with Super User Studio?
We did a proper request for proposals. I think there were four companies. I don’t know how we initially found them. We went sent out a brief, and they had to come in and present to us. We were just really impressed with them.
How much have you invested with Super User Studio?
I know it started off at about $60,000 for the initial stuff, and then the larger piece of work was about $120,000. The total might have been somewhere in the $200,000-250,000 range, but I’m not 100% sure.
What is the status of this engagement?
The project started in August of 2011. The main website they were working on went live in November of 2012, but they continued to work with us. Following the launch, we did some testing, and then we did a few more sprints in 2013 for improvements. I think we did some multivariate testing with them as well. I think the last paid work they did with us was in 2013, but I kept in contact with them after that.