Sunday Roast

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Enovara

Describe what your company does in a single sentence.

We specialize in the strategy and development of practical, cost-effective software solutions for businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sunday Roast to accomplish?

• Get a detailed picture of our purpose, our audience and our market and identify where we can win
• Craft the Enovara brand story becoming a mecca for socially-conscious leaders
• Make the website a high-conversion hub for marketing efforts and organic traffic
• Maximize the effectiveness of marketing spends as we chase our 2024 revenue goal
• Design an inspiring visual identity that speaks to the emotions and ambitions of our audience
• Increase our web traffic and on-site conversions, leading to higher volume of qualified leads

SOLUTION

How did you find Sunday Roast?

Referral

Why did you select Sunday Roast over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sunday Roast were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a brand and website that converts the pains of enterprise-level tech leaders into opportunities to win clients, serves as a beacon for spiritual leaders, and fills the project queue with seed clients with whom we LOVE to partner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Purpose Strategy:

Completing the brand's "Golden Circle" (Why, What, How) with a clear, actionable vision, mission statement, and core values.
Identified partnership opportunities for not-for-profits that align with core brand values, growing brand impact and reach.

2. Persona Design:

Development of up to 3 buyer personas, each with clearly defined demographics, motivations, behaviors, and a strong understanding of customer pain points.
Successful integration of trend research into a strategy to uncover brand opportunities.

3. Positioning Strategy:

Competitor research and gap analysis with defined industry trends that allowed the client to differentiate from competitors.
Create a unique positioning statement, unshakeable promise, and unique selling proposition that reflects the brand's differentiation.
Actionable steps identified for the brand to leverage its competitive edge.

4. Digital Marketing Strategy:

SEO improvements leading to measurable increases in organic traffic.
Creation of a marketing budget and key performance indicators (KPIs) to track the success of promotional activities.
Set-up and optimization of Google Analytics and Google Search Console to track website performance.
Creation of content clusters for improved content marketing and SEO.

5. Visual Identity:

Finalization of 2 logo concepts with 2 rounds of revisions to align with brand goals.
A cohesive visual brand including a color palette, icons, textures, and brand extensions.
Development of brand identity through aesthetic mood boards and collaboration.

6. UX + UI Design:

Design and approval of site mapping, user journeys, and wireframes to improve user experience.
Website prototype development with feedback revisions leading to the final product.

7. Build, Test + Launch:

Completion of the site build with WCAG 2.1 AA Compliance and accessibility best practices implemented.
Successful site launch after QA testing across mobile and desktop devices.
Training provided to the client for ongoing site management.

8. Ongoing Retainers:

Continuous improvements in SEO management and paid ad performance.
Consistent brand extensions for print and digital collateral aligned with the brand's evolving strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All of my organization's needs were addressed in the most reasonable time possible and with the most positive and encouraging attitude and energy I've experienced from a vendor partner.  We were educated throughout the process and are much further along than when we started.

What was your primary form of communication with Sunday Roast?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to pivot to a unique ask
Our desire to combine spirituality with technology and focus on the most influential members of businesses was new to us, and Sunday Roast made sense of it all.

Are there any areas for improvement or something Sunday Roast could have done differently?

The process was so simple and easy that I wouldn't change the recipe.

BACKGROUND

Please describe your company and position.

I am the Creative Director of the company

Describe what your company does in a single sentence.

Provide trips of a lifetime.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sunday Roast to accomplish?

• CSS cleanup for our website.
• Provided CSS that allowed for more customizable image and text blocks for our site.
• Reviewed software integration between Google Spreadsheets, Zapier, and Squarespace.
• Applied custom formatting to image and text blocks for a more friendlier mobile experience.

SOLUTION

How did you find Sunday Roast?

Referral

Why did you select Sunday Roast over others?

• Good value for cost
• Referred to me
• Had a previous relationship with Sand Valley

Describe the scope of work in detail. Please include a summary of key deliverables.

Sand Valley came to Sunday Roast to assist with a few key target requests. Management of the current site became a little more difficult due to years of applying multiple layers of back-end code that inadvertently affected our ability to make significant design and formatting choices for new web pages. 
We were also working with an early 7.0 template with limited design elements, resulting in the redundancy of page layouts. The scope of work included the following requests:

• Clean up the CSS. 
• Fix layout consistency on multiple pages across desktop and mobile (order of content, spacing issues) 
• Provide more images and text design flexibility across a limited Squarespace template. (Fix 'poster image block' text size and spacing.) 
• Reviewed Zapier and Google integration set up for form submissions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sunday Roast successfully removed over 700 lines of unnecessary/conflicting CSS from the backend of our website and improved user maneuverability through the CSS. They coded for different layout experiences across multiple landing pages between desktop and mobile -providing a friendlier user experience. 
Provided custom CSS for new type and image treatment - more heading styles and poster/image banners with copy overlay. Reviewed initial testing for Squarespace to Google Sheet integration without the help of Zapier.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered progress updates in a clear, concise, and timely fashion and through the Sunday Roast message portal which was very helpful. Lee and his team were easy to work with and conversations about the mechanics of Squarespace and CSS were easy to follow. Very great to work with.

What was your primary form of communication with Sunday Roast?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were friendly and receptive and provided very clear updates.

Are there any areas for improvement or something Sunday Roast could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Owner of Brian Rump O/A Profit Coach

Describe what your company does in a single sentence.

Business Coach and Teacher that helps you build a profitable business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sunday Roast to accomplish?

• Capture my personality
• Communicate my empathy and authority
• Build trust through great design

SOLUTION

How did you find Sunday Roast?

• Referral
• Networking

Why did you select Sunday Roast over others?

• High ratings
• Great culture fit
• Company values aligned
• Strong Portfolio of Work

How many teammates from Sunday Roast were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work as to take my brand identity and messaging strategy and create a full visual brand package that captured my personality, built trust through design and conveyed empathy and authority. This is part of a re-brand of my business and laying the foundation to lean into my personal brand. The project included logo design and a brand package so that I can have a high level of branding moving forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Creation of a tangible brand package with a variety of assets and guides that can be put into action right away. It's not measurable but the descriptive feedback I've seen from others is exactly what I asked Sunday Roast to create. That has been a pleasant surprise and just amazing that it's happened that way.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they did it faster than expected at a remarkable level of quality.

What was your primary form of communication with Sunday Roast?

Virtual Meeting

What did you find most impressive or unique about this company?

Just the ability to "get it" and capture exactly what I wanted but couldn't describe or do myself. It's a great case study of why you hire an expert with a specialty to specialty work.

Are there any areas for improvement or something Sunday Roast could have done differently?

No. It all went about as smooth as it possibly could have.

BACKGROUND

Please describe your company and position.

I am the Lab head of a research company

Describe what your company does in a single sentence.

We are an academic research laboratory based at a university

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sunday Roast to accomplish?

• create a website
• communicate with target audiences
• convey our research and story

SOLUTION

How did you find Sunday Roast?

• Referral

Why did you select Sunday Roast over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Sunday Roast met with me to understand our team, what we do, what our needs were, which audiences we wanted to reach and why. They then drafted a website and brand logo based on this, and iterated with us until the site met all of our goals. Deliverables were the website and training on maintaining and modifying the site in the future.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website prototypes, live site, and visual media were the outcomes. These were provided to us very reliably on timeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always delivered on time and were very responsive to our needs, suggestions, and requests for revisions.

What was your primary form of communication with Sunday Roast?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability of this company to modify the direction of the project based on our comments, suggestions, and requests for revisions was absolutely top notch. They worked hard to understand exactly what we wanted over the course of the project and made sure they delivered on every item.

Are there any areas for improvement or something Sunday Roast could have done differently?

Their process was very effective and the final product was very much what we were looking for.

BACKGROUND

Please describe your company and position.

I am the Associate Professor of a research company.

Describe what your company does in a single sentence.

Scientific research - ecology

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sunday Roast to accomplish?

• Produce a modern, updated website
• Make the website user friendly and attractive

SOLUTION

How did you find Sunday Roast?

Referral

Why did you select Sunday Roast over others?

• Pricing fits our budget
• Referred to me

How many teammates from Sunday Roast were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Created, built, and designed a new website for my lab. Key deliverables included: 

• Transferring content from an old website
• Designing a new website
• Having a mid-project review
• Making changes based on feedback
• Training on how to update the website in the future

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes included a draft website for me to view. The draft included the transfer of prior content and the development and design of a new website. The feedback I provided after the draft website was then incorporated before a final review and the launch of the website. Finally, I was trained on how to make changes to the website so that I could keep the website up to date.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Sunday Roast did a fantastic job of keeping the project on track. During the initial consultation, they wrote down everything I requested in a new website and did a fantastic job of creating a beautiful, modern website with all the functionality I wanted. They nudged me along for content to keep the project on track, and they listened and quickly incorporated all changes we discussed. 

The launch and training were smooth. Sunday Roast did a fantastic job of listening to my feedback and responding to all the changes I requested. I am really happy with the new website, and I'm grateful to Sunday Roast for their excellent work on this project!

What was your primary form of communication with Sunday Roast?

Virtual Meeting

What did you find most impressive or unique about this company?

I appreciate when people are good at what they do. I had specific things I was hoping to get in a new website, and Sunday Roast listened to my needs and exceeded my expectations. I appreciate that I could go about my work knowing that Sunday Roast was doing a great job of taking care of the website. 

I was also impressed with how Sunday Roast kept things on track; they gently nudged me for content and other information they were waiting on, and they reminded me to set a launch date and training session when the work was done. The website was finished much sooner, thanks to Sunday Roast keeping things on track.

Are there any areas for improvement or something Sunday Roast could have done differently?

It was wonderful to work with Sunday Roast. From start to finish, it was an easy and fun process. Thank you!

BACKGROUND

Please describe your company and position.

I am the Managing Director of OnHive Inc.

Describe what your company does in a single sentence.

System integration service company for Internet of Things (IoT) and Industrial Internet of Things (IIoT) technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sunday Roast to accomplish?

• Website Redesign

SOLUTION

How did you find Sunday Roast?

Referral

Why did you select Sunday Roast over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Sunday Roast were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Development and redesign of website on Squarespace
• Go from a one-page scroll website to a multi-page website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website clearly articulates are service capacity and capabilities
• One-page scroll website is successfully converted to a multi-page website
• Successful domain transfer and website launch

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lee's response was great and communication was managed well with expectations set out clearly from the get go. This allowed us to prepare all the necessary content and details the team required to begin the website development. We were able to launch are website in a timely manner.

What was your primary form of communication with Sunday Roast?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The handover and transition of the website were done really methodically. The training session and review of the website really helped our team to understand the functions of the website and how to make changes, add blog posts and so forth The team have the capacity for SEO packages as well which could prove useful in developing online trust/expertise and helping your website rank better on search engines

Are there any areas for improvement or something Sunday Roast could have done differently?

- Better management of calendar. During a few scheduled appointments the calendly invites were either missed or glitches resulted in rescheduled appointments

BACKGROUND

Please describe your company and your position there.

I am the Managing Director of Potential Energy, a non-profit organization promoting efficient biomass cookstoves in Uganda.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sunday Roast?

Our website was difficult to read visually, and lacked information about our organization.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended this agency from another web designer we knew. They were within our budget and very flexible with our timelines and needs.

Describe the project in detail and walk through the stages of the project.

We first had a meeting to describe our website needs. Then they provided us examples of what types of looks we could go for and we chose the aspects of these sample sites we liked and didn't like. This was great because my whole team could make comments on these samples.

We then came up with a site map and flow as to how the users would navigate the website. My team then put together all of the photos and text content and provided it to the designer. They then gave us 2 or 3 rounds of edits on the versions they made.

We finally came to something we really liked and are happy with the site! Soon they will also train us on how we can edit the site ourself.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 3 people, a SEO person, a copywriter, but mostly the web designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have a much more user friendly website now and SEO is much better.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive or unique about this company?

Their flexibility on our timeline

Are there any areas for improvement or something they could have done differently?

It would have been nice if the template for the design had not been so rigid.

BACKGROUND

Please describe your company and your position there.

I'm the founder and President of Girl Meets Dirt and Wines by Girl Meets Dirt. We are a fruit preserves manufacturing business and winery based in the San Juan Islands of Washington State.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sunday Roast, and what were your goals?

We were in the midst of a website development project for a new, time sensitive product launch and ran into complications with our developer that prompted us to sever that relationship. Needless to say, we were left with no website, a lot of money wasted, and needing someone to take over the project and help us implement our vision, and fast.

SOLUTION

How did you select this vendor and what were the deciding factors?

Sunday Roast was recommended by our Art Director, who had worked with them in the past. Despite not having expertise in the wine system backend we were using, they exhibited the utmost of professionalism, and gave us confidence they could figure it out, and produce an outcome in line with our vision.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Website development in Squarespace with Commerce7 integrations and many custom design elements.

How many people from the vendor's team worked with you, and what were their positions?

We worked solely with Lee, the owner.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are extremely happy with the speed and efficiency at which Lee worked and impressed with the quality of work. Our prior designer had basically said our design mockup was not possible. Lee proved otherwise, and without using a custom Wordpress site.

Describe their project management style, including communication tools and timeliness.

They were excellent to communicate with, prompt, and professional.

What did you find most impressive or unique about this company?

Lee was not undone by anyone else saying the project was not designable. He tackled a new area (Commerce7 integration) with relative ease.

Are there any areas for improvement or something they could have done differently?

We had a great experience.

BACKGROUND

Please describe your company and your position there.

I am a plastic surgeon practicing in Dallas, TX. I have a very narrow focus of practice that I highlight with my website to attract patients with these specific needs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sunday Roast, and what were your goals?

I created my website on square space about 6-7 years ago. I developed extensive web content relevant to my patient population. It was informative but basic in its design. I am transitioning into private practice and wanted to have a more polished and attractive website that was as user-friendly as possible.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was given options through the 99 designs partnership through square space partner for experts with the skill set to achieve my goals. I selected several website designers. Of those that I corresponded with, Sunday Roast demonstrated the best quality in their body of work. They were also very responsive with e-mail and video communication and they were priced well for the high quality of product provided.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Sunday Roast set up a combined meeting for website design update and SEO optimization with a colleague to streamline the process to achieve my goals. Based upon my stated goals design elements were set up in mood boards to determine the direction I wanted to pursue in terms of style and flow through. SEO optimization options were also presented. We then finalized action items for both site design and SEO.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Lee from Sunday roast and his colleague Matt on the SEO. Lee was my point person throughout the design process.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My website design is exactly what I was looking for in terms of style and ease with navigation. The services that I wanted highlighted have risen significantly in terms of SEO also.

Describe their project management style, including communication tools and timeliness.

We communicated though e-mail and video conferences. I was the rate limiting step in progress given my busy schedule and time needed to deliver my action items. Sunday Roast always delivered quality work on time.

What did you find most impressive or unique about this company?

I was able to achieve the highly professional website that I was hoping for at a most affordable price for the quality of work that was delivered.

Are there any areas for improvement or something they could have done differently?

None