What was the scope of their involvement?
Prior to my arrival, they had helped with articulation of the vision and values, worked on the initial brand development and the logo, and created a whole suite of materials in support of our brand. When I joined the company, they were still responsible for helping us maintain our corporate website and took on occasional design jobs: they designed our first annual report wrap, a few brochures, and some one-pagers.
Now, they're my trusted partner for everything that requires polished and professional design. They design our annual Corporate Responsibility Report, which is about 75 pages long. In addition, they design ads for us and regularly update our website. They're currently working on several large projects, one of which is a big industry trade show. They’ve designed a booth and a video to be displayed in that booth.
In terms of the digital design, they create cards that we use on LinkedIn and do infographics. Our CEO used the infographic they designed during a private meeting with the president of Ghana.
What is the team composition?
I have two primary points of contact, but they bring in more resources as needed.
How did you come to work with them?
We tried working with multiple companies that designed materials for different departments within our company. Sullivan Perkins was always one of those companies. Because there were so many vendors, there was no consistency across the communications materials that were being generated. I looked at everything each company had produced and decided that Sullivan Perkins was the best option.
How much have you invested with them?
We've spent between $200,000 and $1 million.
What is the status of this engagement?
We started working with them in 2011 and the relationship is ongoing.