Experts in VR, AR, and 360 Video Production

SubVRsive is an innovation partner for forward-thinking brands. With deep expertise in emerging technologies, their team helps some of the world’s leading enterprises achieve positive ROI by leveraging Virtual and Augmented Reality.

 
$5,000+
 
Undisclosed
 
10 - 49
 Founded
2015
Show all +
Austin, TX
headquarters
  • SubVRsive
    706 W Ben White Blvd
    Austin, TX 78704
    United States

Portfolio

Key clients: 

Lionsgate Entertainment, Procter & Gamble, Showtime Networks, Google, Walmart, Ford

Reviews

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AR/VR Development for Global Advertising Agency

“They brought in a lot of different and innovative ideas that nobody had seen before…”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Feb. 2018 - Mar. 2018
Project summary: 

SubVRsive designed a 360-video and an AR app for an ad agency specializing in employee training. The video depicted a typical work site while the AR app allowed users to interact with business owners.

The Reviewer
 
2000 - 5000 Employees
 
New York, New York
Senior Strategist, Global Advertising Firm
 
Verified
The Review
Feedback summary: 

Over 800 employees have been trained with these materials and reviewed them well online. SubVRsive’s dedication to project success was evidenced by their willingness to work outside regular hours and their easy-to-use communication tools, as well as their drive to create distinctive solutions.

BACKGROUND

Introduce your business and what you do there.

I’m a senior strategist with a global advertising firm. We focus on bringing difference initiatives to front-line employees, ensuring that brand values are being conveyed to those having conversations with customers and prospects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SubVRsive?

Traditionally, our employee trainings are staged workshops or lectures in classrooms, but we wanted to make something new, exciting and engaging. To keep the sales reps engaged, we really needed a variety of delivery methods, whether it’s VR, AR, or videos, so we went to SubVRsive to help brainstorm and create new models.

SOLUTION

What was the scope of their involvement?

We’ve worked on two big projects with them. The first was a 360-degree video to help sales reps understand different types of industry information, through the customer’s lens, such as what it means to be a business owner, and what their daily operations look like. That video showed what an actual work site looked like.

The second project was an AR app that conveyed what it meant to be a business owner. The trainees would key in on an image, which would then come to life and start talking to them. The app would tell stories about who they are, what they’ve done, and explain some of the pain points and challenges that they face every day as business owners.

What is the team composition?

We worked with the same core team of four people for both of the projects, which included, a director and a post-production person.

How did you come to work with SubVRsive?

It can sometimes be difficult to comprehend what our goals are, but they picked up on what we were trying to do right away and ran with it.

What is the status of this engagement?

We worked together from February until March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still collecting results, but we’ve trained 800 agents across five locations so far, and that’s generated a really high Net Promoter Score for us. We’ve received very positive verbatim feedback as well.

How did SubVRsive perform from a project management standpoint?

They leveraged Gmail and Google’s platform to do the calendars, and we never missed a deadline. We were working on an incredibly dense timeline, and they were willing to put in the extra work to make sure that we hit it. They agility was a big asset for us in that regard.

What did you find most impressive about them?

One of the most exciting parts of working with them is that they took our pre-existing concepts and ideas, and pushed them out of the box. They brought in a lot of different and innovative ideas that nobody had seen before, which was integral to the success of our workshops.

Are there any areas they could improve?

I don't think so. I know that’s not helpful, but it really was a pleasure working with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

VR Production for Advertising Agency

"Value for cost was great. They met or exceeded our expectations on every aspect of the project."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Nov. - Dec. 2017
Project summary: 

SubVRsive produced a VR video using 360-degree cameras. They also used a robot and drone to capture low-angle and wide shots, respectively. Post-production editing focused on resolving stitching issues.

The Reviewer
 
2000 - 5000 Employees
 
Carrollton, Texas
Producer, Ad Agency
 
Verified
The Review
Feedback summary: 

The video was engaging and generated positive feedback from stakeholders. SubVRsive’s expertise benefited the internal scripting process and collaborative editing stage. The team communicated clearly, met every deadline, and exceeded expectations. They also worked well with third-party resources.

BACKGROUND

Introduce your business and what you do there.

I'm a producer at an advertising agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SubVRsive?

We wanted to create a VR 360 video for our client, a pet hospital, to show how they gave back to the community and an animal shelter after a flood. The video needed to highlight the repairs and the free clinic they provided.

SOLUTION

What was the scope of their involvement?

They shot the video with 360-degree cameras and a 360-degree robot. They used the latter in moving vehicles to film dogs at low-angle shots. SubVRsive also used a drone to shoot wide-ranging 360-degree footage.

What is the team composition?

The team had about five people. We had one producer during filming and another producer for post-production.

How did you come to work with SubVRsive?

Our boss is also part-owner of SubVRsive. They were experienced with VR technology and documentary-style videos. After some initial conversations, we felt their expertise and prices were a good fit for our needs.

How much have you invested with them?

We spent around $80,000.

What is the status of this engagement?

We worked with them from November–December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

SubVRsive made the narrative very engaging. They resolved stitching issues during post-production and created a quality product. The end-client thought the video was impressive and we were similarly happy with the final result.

How did SubVRsive perform from a project management standpoint?

We used Microsoft Word to create the timeline and manage scheduling. We then used email to work through problems – such as the stitching issues – and brainstorm solutions. The results reflected their ability to work through those obstacles effectively.

What did you find most impressive about them?

Their expertise benefited our internal scripting process. We adjusted the script based on their recommendations for shots that would and wouldn’t work. The team collaborated well with the director we hired, even though he wasn’t part of their company. They were great problem solvers and team players through the entire process.

Are there any areas they could improve?

Once, two resources got visibly frustrated with each other on set. They were young and in a learning process of how to communicate through stressful situations. We had another negative experience at the very beginning of post-production when determining which edits were feasible. However, there weren’t many issues overall and the problems that did arise were natural for any video production project. SubVRsive used clear communication to resolve everything quickly.

4.5
Overall Score The project was a positive experience despite the few minor issues. We worked through those and achieved a great result.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They hit every deadline.
  • 4.5 Cost
    Value / within estimates
    Value for cost was great. They met or exceeded our expectations on every aspect of the project.
  • 4.0 Quality
    Service & deliverables
    There were a few issues during filming, such as equipment not working or not being charged. But they delivered a quality product.
  • 4.0 NPS
    Willing to refer
    We would definitely recommend them. They did a great job and we would use them again.

360 VR Documentary for TV Station

"They are extremely knowledgeable about what they do."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2016 - Apr. 2018
Project summary: 

SubVRsive filmed, edited, and produced a 10-part VR 360 documentary series using the YI HALO camera for filming, the Google Jump platform, and Adobe Premiere and After Effects for post-production.

The Reviewer
 
100 - 200 Employees
 
Austin, Texas
Director of Technology, TV Station
 
Verified
The Review
Feedback summary: 

SubVRsive’s expertise and experience stood out during the entirety of the project, culminating in a successful release of the series. The team imparted their knowledge in an open and collaborative manner, while using an outstanding project management system to keep the production on schedule.

BACKGROUND

Introduce your business and what you do there.

I am the directory of technology at a television station in Austin, Texas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SubVRsive?

We are the producers of a music television show, and we brought on SubVRsive to do a 10-part VR 360 video documentary series that was basically a behind the scenes look at a season of the show.

SOLUTION

What was the scope of their involvement?

They did all the production and post-production, and worked with us on the shape and editorial of the show. The series eventually aired on YouTube and Google Daydream VR, and also served as a companion piece to the actual show.

To shoot the series they used the YI HALO camera rigs that are part of Google's Jump platform. They then used the Jump platform to do the stitching, and Adobe Premiere and After Effects for post-production.

What is the team composition?

Depending on the shoot they had a crew of 10 people on-site that was a mix of SubVRsive’s team and freelancers. We worked with around three people coordinating the post-production, and they may have had other assistant editors.

How did you come to work with SubVRsive?

We are a local station and often try to find local partners who can support our efforts rather than having to go outside of the community. SubVRsive is Austin based, and I'd known their VP of production from a previous job. Additionally, their CEO knows the general manager of our show, so we were aware of each other before the stars aligned to allow us to do something together.

What is the status of this engagement?

The project lasted from November 2016–April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

A lot of the value for us was gaining knowledge that isn't part of our core skill set. Part of why we went to them is that we are not capable of doing something like this internally, so it was great to work with experts in the field. Some companies that are working on the front edge of technology are very guarded about how they do things because if someone knows how to do it they won't hire them, but SubVRsive was very good about being open with us. We could never go off and do this ourselves, but it was really valuable for us as clients to have the knowledge and edification about what and why things were happening a certain way.

How did SubVRsive perform from a project management standpoint?

We didn't use any project management software specifically, but the project management overall was very good. We communicated most often over email and used simple spreadsheets, but we were also able to walk over to their offices to have meetings. We do a lot of video production internally, but their management of the production was so far above and beyond what we do internally that our producers are now looking at it to try and mimic some of the same processes for us.

What did you find most impressive about them?

They are extremely knowledgeable about what they do. When you're doing documentary shoots, especially with a-list musicians, you can't really take time to look up what the best setting is for the best shot, so it was great to have people who could make the necessary changes on the fly. You can’t make those adaptations unless you have the experience, and it was a pleasure to watch them work.

Are there any areas they could improve?

They didn’t have the experience of working with musical talent, so that was something we brought to the table and had to train them on. However, they were very open to learning what they didn't know and very willing to let us guide them through that process. That was not really a negative, it's just the sort of thing that we deal with in this business.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We would be very willing to recommend them.

Company response

Should be "and Adobe Premiere and After Effects for post-production."

After Effects is a software program for compositing and rendering.

Otherwise looks great, thanks!

-chris

 

Virtual Reality Experience for Automotive Ad Agency

"They really wanted to give us the best product and tailored their work to sell to customers."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Nov. 2017 - Mar. 2018
Project summary: 

Subvrsive set up commercial production and photography for VR compatibility through a 180-degree-lens camera. Then, they developed the 360-degree VR player and produced ads for Youtube and Facebook.

The Reviewer
 
2,000 - 5,000 Employees
 
Detroit, Michigan
Director of digital production, GTB
 
Verified
The Review
Feedback summary: 

Consumers have found the advertising engaging and can now receive the experience of vehicles at home. Subvrsive's detail and customer-oriented approach contributed to clean and effective results. Their friendly attitude, along with their expertise in VR, made them a valuable partner.

BACKGROUND

Introduce your business and what you do there.

I am director of the digital production and creative innovation for GTB, an ad agency for an automotive company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Subvrsive?

We were looking to improve our 360-degree capabilities of our VR players online. We wanted to better show off the interiors of our vehicle through real-life photography. We wanted to market our car’s larger interior space over its nearest competitors and encapsulate our online customers into our car’s space.

SOLUTION

What was the scope of their involvement?

Subvrsive started by coming to our location to shoot with a 180-degree-lens camera. Their team set up all the commercial production sets and shot inside the vehicle to show off interior and features—where the cupholders, USB ports, or outlets are. They also shot at different scenes like the countryside, city, or the nighttime.

Then, they developed the 360-degree VR player on a legacy browser platform and produced ads for Youtube and Facebook.

What is the team composition?

We were provided 10–15 developer team including a head of technology, head of graphics, and some technical assistants.

How did you come to work with Subvrsive?

Subvrsive has a great reputation for developing VR projects, so we contacted them.

How much have you invested with them?

We invested around $200,000–$500,000.

What is the status of this engagement?

We started this project in November 2017 through March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Subvrsive worked hard to get this VR player onto the website, which was a monumental feat as it’s on a legacy platform. They made sure our content looked clean and professional.

Our Youtube-360 ads were performing really well and we always saw about a 3-to-1 engagement with 360 content to regular 2D content. They’ve done a great job.

How did Subvrsive perform from a project management standpoint?

We communicated using email and didn’t need to set Basecamp because the project was shorter. We also used phone calls, texts, and Google Docs to run changes for the edits. Overall, they communicated very well with us and met every deadline—on time and on budget.

What did you find most impressive about them?

Subvrsive understood the technology better than anyone I know but also did a great job of sticking to the basics. They weren’t afraid to experiment and didn’t oversaturate the project—brought the minimum amount of resources to do the job.

Their professionalism and attitude were always a plus and most importantly, they just nailed the details—I knew I was getting a good product with realistic details. They really wanted to give us the best product and tailored their work to sell to customers.

Are there any areas they could improve?

No, I don’t see anything.

5.0
Overall Score They were technically sound and delivered amazing results.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They nailed every deadline.
  • 5.0 Cost
    Value / within estimates
    They were priced correctly for their services.
  • 5.0 Quality
    Service & deliverables
    Their service was spot on.
  • 5.0 NPS
    Willing to refer
    I would recommend them to someone with VR needs.