We Design and Develop digital projects

In 2012, long before the entrepreneurism fever in the tech scene, there was in Porto a conference about a language still not very popular in Portugal, called Ruby. This conference gave place to a funny episode, of a very young company Subvisual, that took the liberty of sponsoring that event, paying for the t-shirts that would be given way to the participants, but there was not enough money in their bank account to pay for them, forcing their representatives to put the money up front.

Since that episode until today, lot´s have change, except for that strong will to make a difference in changing and developing the community. From all this, has born a culture that matured in the past 4 (almost) 5 years, and Subvisual put together a lot of meet ups (Braga.RB, Braga.JS, Braga.UX), created a school (Creators School) and created , also, 2 international conferences, one focus in Ruby and Ruby on Ralils (RubyConf PT) e a Mirror Conf, focused in Web Design and Front-End development.

$100 - $149 / hr
10 - 49
Show all +
Braga, Portugal
  • Polo de Negócios de Braga, Avenida D. João II 404, 4º andar, Sala 45
    Braga 4715-275
other locations
  • CIC Cambridge, 1 Broadway
    Cambridge, MA 02142
    United States


Key clients: 

Subvisual helped Uphold design their new website, improve their API and developed the first product on top of their API. We have also developed two more products that orbit the uphold world.

AT&T Small Business
In 2014 we helped AT&T improve their small business website.

We worked with the Betfair team to build an automation framework to test their mobile applications. 


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Software Dev for Oncology Software Firm

"They have a good work method that is based on evidence."

Willing to refer: 
The Project
$50,000 to $199,999
2014 - Ongoing
Project summary: 

Subvisual is prototyping an interactive web-based solution for clinical data management, which is being used by oncologists and hospital staff. The team is refining the software using Java and Ruby.

The Reviewer
1-10 Employees
Miguel Silva
CEO, Oncostats
The Review
Feedback summary: 

The solution continues to receive positive feedback, which is largely due to Subvisual’s ability to translate complex specifications into a user-friendly platform. Other highlights include effective project management, high responsiveness, and a dedication to improving end-user experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I’m the CEO of OncoStats, a company that builds software for oncology. We deal with structuring and restoring clinical information from doctors and nurses. Our systems analyze that information to better provide frequent decisions for a variety of patients.


What challenge were you trying to address with Subvisual?

I needed to find a company that could help us develop the initial version of our software.


What was the scope of their involvement?

In the beginning, we built the initial prototypes and then iterated a version that was interactive. Then, we built a demo version of the product, which we could present to medical staff who would use the software and give us feedback on their user experience. We use only web-based technologies. We mostly work on Java or Ruby-based languages. Subvisual allocated 1–3 developers and a lead designer. They scaled up and down as the project changed.

How did you come to work with Subvisual?

We were looking for a local company. Subvisual was a small team with a few years of experience. They had a good reputation for building something with an amount of care that isn’t what you usually see from a software development team. We came to them through a personal contact and started discussing what our company needed. They thought they could give us a good product. Subvisual currently holds part of OncoStats, so they are a partner in the company.

How much have you invested with Subvisual?

We have spent €100,000 over the course of our relationship.

What is the status of this engagement?

We started working with them at the end of 2014, and the work is ongoing.


Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We’re starting to install our software in a couple of hospitals in Portugal. Most of the feedback is from doctors that have been using our software. The feedback has been tremendously good

How did Subvisual perform from a project management standpoint?

We used Slack to communicate and Trello for project management.

What did you find most impressive about Subvisual?

They have a good work method that is based on evidence. These evidence-based methods are used by other successful companies, like Google design sprints and OPR. They’re a relatively small team in a work environment that is very familiar, so it’s very easy to communicate. I was able to give feedback directly to the designer, which is only possible when you work with a small team.

Are there any areas Subvisual could improve?

We’re dealing with a complex subject matter. A software company like Subvisual will not have much experience building software for healthcare.  Subvisual wasn’t familiar with a lot of the vocabulary that we used. They improved in that as the project progressed, but it could still be better.

Overall Score
  • 4.0 Scheduling
    We had some difficulty establishing timelines. We didn’t make it clear what our timeline was. If we were more prepared, we would’ve been able to stay on schedule better.
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    We are satisfied with the feedback we received from the users at the hospitals.
  • 5.0 NPS
    Willing to refer
    I have recommended them already.