SUAN Conceptual Design

BACKGROUND

Please describe your company and your position there.

I am the owner and project manager. With a lot of heart and soul, passion and attention to detail, we develop creative event concepts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SUAN Conceptual Design?

• Brand strategy
• Corporate design
• Corporate language
• Editorial design
• Web design
• Advertisements
• Digital media

What were your goals for this project?

We wanted a new and creative corporate design, which would appeal to people.

SOLUTION

How did you select SUAN Conceptual Design?

I knew André (Managing partner at SUAN) from the Junior Chamber of Commerce and the appearance of SUAN incl. the team suited me very much.

Describe the scope of their work in detail.

Our motto “We turn the table upside down” is the priority in the design. This creatively playful mood is transported in the corporate design via illustrations and a script, which expresses the vigor of the team also visually. A touch of vintage clings to the appearance, which is taken up again in the materiality of the correspondence. The individuality of our event agency is also highlighted on the website. Icons are used to lighten up the reference projects and let the site be explored playfully.

What was the team composition?

Susanne was the project manager and lead designer. She was assisted by André and a former designer colleague.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Customers mentioned that we have beautiful new appearance and we also noticed more traffic on our website.

How effective was the workflow between your team and theirs?

Very effective, we received frequent updates on the project and the communication was very fast. The whole team would always answer within a day.

What did you find most impressive about this company?

They always share new and creative ideas! Very good and effective communication.

Are there any areas for improvement?

We were very satisfied and do not see any areas for improvement.

BACKGROUND

Please describe your company and your position there.

I am Head of Voting Communication in the State Chancellery of the Canton of Basel-Stadt and responsible for all communication in connection with voting

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SUAN Conceptual Design?

Design of the voting brochure

What were your goals for this project?

We wanted to make the voting brochure more modern and better and, in particular, to improve the reader guidance in order to provide people with understandable information and to motivate them to exercise their voting rights.

SOLUTION

How did you select SUAN Conceptual Design?

In a competition process in which four agencies participated.

Describe the project in detail.

Development of a design concept and four times a year the design of the voting booklet, the creation of icons for the individual voting templates and the creation of animations for social media.

What was the team composition?

The two business owners and one employee have been involved in the project from the start.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The success cannot be measured, but the feedback is consistently positive and the explanations provided by the canton of Basel-Stadt also met with a positive response from the federal government and other cantons.

How effective was the workflow between your team and theirs?

The cooperation is extremely pleasant and good in all respects.

What did you find most impressive about this company?

SUAN Conceptual Design is creative, reliable, flexible and everyone in the team is very courteous and friendly.

Are there any areas for improvement?

No, everything is going perfectly.