What evidence can you share that demonstrates the impact of the engagement?
Many of our clients license the use of the videos to train their sales teams. There’s been some digital marketing impact from views generated, clickthrough traffic to our website, and lead conversion. The videos have been used in email campaigns and nurture campaigns which have generated clicks and views.
Anecdotally, it’s helped us position ourselves as an innovative brand, and it’s generated interest and intrigue. It’s disruptive, valuable, and relevant to our particular audiences. We do 20 software demos per-day and segments of that video get used each time. It’s peaked a lot of curiosity in our software demos.
Another example of a successful project: we have a huge conference with thousands of attendees that we do annually. We created a new software marketing product and wanted to launch it there. We had Dillon and his team create this video. They put a lot of work and energy into it and delivered it within a tight deadline. It’s one one of our most-liked videos. We still use the video and are really pleased with it.
How did Stylo Creative perform from a project management standpoint?
We were only 15 minutes away from each other. Dillon is really good about showing up for face-to-face on time when he’s needed. He’s super organized and comes with ideas to discuss.
Remotely, they used Frame.io, and that tool was awesome. We had multiple collaborators from our company on that tool at one given time, and Stylo Creative was very responsive. When they finished a revision or edit, they’d send us a link on Frame.io and we could distribute that amongst our different department heads. They’re also very responsive via text messages, phone calls, and email.
What did you find most impressive about them?
They generate solid ideas, and they’re committed to high-quality outcomes. It’s very clear that they don’t want to associate themselves with any low-quality projects. They take their brand and fingerprint on projects very seriously.
Also, they’ve been able to bring a lot of extra resources to the table when we need them. For example, they’ve been willing to invest in certain equipment. If they don’t have it and they want a certain effect, they’ll go the extra mile to make sure they get it.
Are there any areas they could improve?
We’re on a retainer basis with them, and they could improve their documentation around hours used and what they’re working on. They don’t have the best solution around billing and hours logged. They just use an Excel spreadsheet, which is fine.
However, part of that is our fault because we built such a good relationship with them now that we allow a lot of autonomy to work in the way that they do. We don’t scrutinize their time allocation or hours. We’ve been super satisfied with them.
Do you have any advice for potential customers?
Provide them with a lot of context. Give them homework. Prior to engaging them, give them a list of as much write-up as possible.
Provide them with documented direction whether it’s writing in Google Sheets or showing a video of yourself explaining what you’re trying to do. They consume your communication, direction, and vision really well. They’re responsive, and they’ll return with a lot of ideas, a fresh vision, and added direction.
The video outearned it's cost nearly ten-times over. Stylo Creative provides top-level communication in their client's preferred method. Customers can expect a creative partner.