What evidence can you share that demonstrates the impact of the engagement?
It’s hard to put a price on visual brand. I think about it as the cost of not having done it. Within our corporate communications team, if we didn’t have studio~humm, we wouldn’t have that competency in-house. A lot of things we do wouldn’t happen. For example, we can all look at third-party data about how social campaigns require compelling, optimized, and bespoke images. Without this relationship with studio~humm, we wouldn’t have that.
Another way to look at it is that, if I didn’t have studio~humm—and I had to build the capacity in-house—it would be significantly more expensive. It would likewise cost more if I had to use our existing brand or marketing agencies, who have incredibly high markups and aren’t interested in that type of quick turnaround work. studio~humm delivers quality for less budget than outsourcing to other agencies.
How did studio~humm perform from a project management standpoint?
We use Slack and Trello. We run everything through an agile framework with two-week sprints.
We’re a small internal team working hard across a large number of projects. They’re responsive in terms of being part of internal team calls. They communicate if they’re not getting what they need. If something is holding them up, they’re open about the impact that’s having on their delivery. They’re very proactive.
What did you find most impressive about them?
Because you’re dealing with the owners, the people you’re dealing with have a strong interest in the client relationship. The person I’ve given the brief to is the person that will primarily work on it. At the same time, you’re dealing with the people who do strategy as well as execution. Their speed of delivery is impressive. They understand visual frameworks and identifies. Their body of knowledge around brand representation is solid.
They also understand the internal guidelines that you sometimes have to work within. The first idea might be more creatively exciting but the second idea is more feasible. They understand the approval processes and internal demands placed upon us to choose the second idea over the first.
Are there any areas they could improve?
We use them in a very defined way. They may, though, need to consider as they grow their business to take on significantly larger projects. They’ll need to scale to meet demand while maintaining strong personal relationships with clients.
Do you have any advice for potential customers?
Have a clearly defined brief and allow studio~humm to give you feedback on that brief. Unless you’re a graphic design visual expert, they know more than you. Treat them as the experts that they are.