Please describe the scope of their work.
They provide dynamic content and creative templates to work with our platforms and with our content management systems. It’s not software development work. They are tasked to give the creative solution and the technology solution.
We have our technology and it’s based on dynamic templates that are developed in Flash and HTML. So, they just provide the solution to our platform on both the creative and coding sides. We gave studio umbrella a brief and the characterization of the template that we needed at the end of the day, and they delivered a solution.
What was your process for selecting studio umbrella with which to work?
Their CEO [and founder Ronen Hirsch] knows our company well. He has worked with some of our products and some of our platforms previously. We wanted someone we could rely on who knows our platform. studio umbrella is willing to dig deep and understand a new solution and new platform.
We have a good relationship with him, and we were happy with the first few products that we did with him, so we invited them to learn and understand the other platform that we utilize.
Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure?
It was from $10,000 to $50,000.
When was the work completed?
It’s ongoing work. We’ve been working on this for a year or more. During this period, we did some other work also. We developed an application for football stadiums. studio umbrella designed that and wrote the code behind it. We had updates for the application along the way.