Consultative, collaborative, creative

Bronze
VERIFIED

A boutique design and development studio based in Midtown Manhattan. A close-knit, collaborative five-person team, we specialize in UX and product design, designing visual identities for brands, and designing/building sites on WordPress (we build custom themes).

 
$10,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2014
Show all +
New York, NY
headquarters
  • 252 W. 38th Street Suite 1203
    New York, NY 10018
    United States

Portfolio

Key clients: 

NaNoWriMo, OK! Magazine, MM.LaFleur, Document Journal, Brooklyn Botanic Garden, National Center for Science Education, 3D Robotics, Orchard Platform, EVEN Financial, SquareFoot, US Magazine, AdTheorent, SocialCode, Sailthru, American Lawyer Media, Haven Life, Gensler, SAA|EVI, Hodara Real Estate, Haven Life, Joan Ganz Cooney Center, New America, Sempre Health, PromoteIQ, Conde Nast, Ecology Project International

Fireblocks Image

Fireblocks

Simpatico partnered with cryptosecurity startup Fireblocks to design and develop their marketing website and printed marketing collateral in conjunction with their large-scale PR launch in June 2019.

OK! Magazine Redesign Image

OK! Magazine Redesign

Studio Simpatico partnered closely with the in-house teams at OK! Magazine to identify the specific goals of the redesign. To kick off the engagement, we conducted a two-week discovery deep dive that included an analysis of the existing site’s analytics, an immersion into the brand’s digital and print properties, and comprehensive interviews with stakeholders across editorial, product, audience development, engineering,

monetization, and sales teams.

We distilled our findings into a few primary goals: Improve the overall user experience for readers. Creative more desirable products to attract high-end advertisers. Improve recirculation and pages per visit. Resurrect the original, celeb-positive brand of OK!

The site launched on November 15. Thanks to the improved design, the OK! sales team was able to land a launch sponsorship of the OK! Reality channel with MTV, and the user experience dramatically improved with this streamlined approach: Since launch, the site experienced a dramatic 54% decrease in bounce rate, 55% increase in pages per session, and 40% increase in average session duration.

NaNoWriMo Product and Website Redesign Image

NaNoWriMo Product and Website Redesign

NaNoWriMo began as a grassroots community of writers aiming to write a novel in the month of November; it’s now a full-fledged nonprofit organization that supports a variety of programs, including an online goal tracking platform and community. NaNo came to us looking for an update to their beloved, but outdated, platform and website.

The first page in the story was written with a week-long stakeholder interview and

brainstorm session in Berkeley. Simpatico worked with their team to define what they currently were and what they wanted it to be. We drew inspiration from our favorite books, their history, and even fitness apps—a new twist on their goal-oriented brand. Through careful hybridization of modern design cues with the pleasantly-dusty calm of a familiar library, we reached visual harmony they were looking for. It looks how an old book on a new desk smells. The new NaNo demanded more from its site. Users would be planning events year round, and writing more on mobile devices and spending more time interacting with one another on the site. All of this functionality was scoped, built and optimized by Simpatico with a careful eye toward maintaining the core experience. UX, site architecture and copy were optimized for intuitive navigation, and new functions were added where needed. The successful partnership spun off an additional page: a marketing site. The refreshed look and feel extended seamlessly to this digital front door, completing their digital renovation.

Both the marketing site and new product design are currently in development.

Hadfield, Stieben & Doutt Image

Hadfield, Stieben & Doutt

We worked closely with the partners at Hadfield, Stieben & Doutt to design and develop a content-rich, visually striking online presence for the Fort Collins, Colorado personal injury law firm.

Ten To One Rum Image

Ten To One Rum

A contemporary and elevated blend, created to challenge expectations and reinvigorate the way people taste, experience, and talk about rum. Studio Simpatico worked closely with the TTO founders and the inspirational design team at Studio Institute to build the brand's marketing website on WordPress.

Effectual Website Redesign Image

Effectual Website Redesign

Although a new company, Effectual’s team consists of highly experienced, accomplished IT professionals who thrive on problem solving. Effectual needed a website to clearly demonstrate their experience and insider industry knowledge. Simultaneously, they had to reinforce their partnership-oriented engagements with their clients, and their agile, dynamic approach to problem solving. We knew the existing Effectual brand needed a
refresh to align the business with the dynamic and shifting world of cloud technology. At the same time, we wanted to retain recognizable and widely-used design elements like their logo and the deep, rich, purple. We did not want to rely solely on photography throughout the website; despite high-quality, convincing images, abstract concepts like partnerships, business goals, and cloud technology can be difficult to convey in photography. We instead turned to the brand, extracting a key element from the logomark. Using the triangle, which serves as the top and bottom arms of their logomark, we created a series of patterns consisting of floating yet similar shapes. Structured yet adaptive-just like Effectual’s approach to problem solving. This approach allows Effectual to have an impact on a vast range of verticals. To visualize this, we began to incorporate Effectual’s triangles in a series of cityscape and business architecture photos, layering them in front and weaving them behind the subjects of the image. The result was a visual construct where any instance of triangles in a photo came to represent Effectual’s influence.
Sarah Cooper Personal Brand Website Image

Sarah Cooper Personal Brand Website

Sarah Cooper is a former Googler-turned-writer, comedian, and speaker. She’s the voice and doodler behind The Cooper Review, a satirical online publication about the corporate environment. Turning quips to novels, Sarah’s published several books. In a recent collaboration, she’s joined a team of writers to help complete a musical. With the amassed popularity and a growing platform, Sarah hired us to design an all-in-one

personal brand website.

The design of the website centers around Scott Kline's photography — bright, vibrant images with a pow, indicative of Sarah’s dynamic personality. The overall mood highlights Sarah’s cheeky tone marrying seemingly standard corporate vibes with refreshing doses of comedic relief. We derived the color palette for the website from these photos and expanded it across the entire site design.

For sites that highlight a solopreneur, it’s important that it represents them. From the copy to the design, all stay true to Sarah’s personality. Sections like the about page (‘Show Me The Life Story’) and brand accolades (‘Here Are Some Logos’) are sarcastically named as a call out to the common, yet boring, brand brag. It is a stark contrast to the usual call to action which is often “Show More” or “Learn More”. The contact page also shares this humor with a lighthearted disclaimer often seen on personal brand websites.

The final website (built on WordPress) is a dynamic one-stop-shop inviting readers to stay connected and up to date on all things Sarah Cooper.

SAA|EVI Visual Identity Image

SAA|EVI Visual Identity

David Alexander of SA&A and Ernst Valery of EVI have been working together for decades, doing business together as two separate entities. The nature of the relationship had been a partnership for years, but clients and colleagues were confused by the different entities. It was finally time for them to join as one name and brand. They came to us in early 2017 to create a new visual identity to represent the merged company,

and a website to share information about the company and current/past projects. In addition to defining the brand and digital presence, they were looking for a partner to provide ongoing support for needed collateral (business cards, digital brochures, email templates, etc.)

During our discovery process, we learned about the principals’ shared commitment to affordable housing. For the creative team, this brought to mind an old fable of Aesop’s in which a man is, with no effort at all, able to break a single stick. However, when a collection of sticks are woven together, he is no longer able to break them. We used this story as a metaphor to guide the creation of a logo: a wreath glyph that represents that in unity, communities are stronger together.

Sweet Origins Visual Identity Image

Sweet Origins Visual Identity

Sweet Origins is a boutique tropical importing company. The founder of Sweet Origins built his company around a single premise: to import the highest quality ingredients. While the products are premium, the brand needed to be approachable, like a small business with strong ties to growing and harvesting fruits and vegetables. Lastly, there was the possibility that Sweet Origins would move toward selling packaged products direct

to consumers, so the visual identity needed to accommodate such growth in the future.

During discovery, we learned more about the regions that Sweet Origins imports quality ingredients from: tropical areas with groves of tall, healthy palm trees. We also knew that palms are a common visual element in the tropical food and beverage industry. To make sure our logo was unique, we opted for a highly stylized depiction of palms, circling each other to create a badge—a logo style we found to be appropriate for a premium and modern, yet authentic business.

We wanted to bring an additional level of authenticity and approachability. While we decided on aquamarine as the primary brand color, the logo could adopt the colors of the fruits that Sweet Origins is currently most involved with—green coconuts, açai berries, watermelons, and dragonfruit. In our style guide, we dictated when these colors could be used to make sure all future assets stay on brand.

Brooklyn Botanic Garden Website Redesign Image

Brooklyn Botanic Garden Website Redesign

The Brooklyn Botanic Garden came to us looking for a partner to provide a fresh, modern redesign for their nonprofit web presence, as well as front-end development code for implementation.

The Brooklyn Botanic Garden was looking for a look and feel that would match their print brand, but also would feel more modern and cleaner so it looked appropriate on the web. We worked within the existing BBG brand guidelines, using

Kievit (their signature typeface) and several colors from their palette that we found translated well to the Web.

Reviews

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Web Dev & Design for Machine Learning Co

"Their customer service has been invaluable."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2019 - Ongoing
Project summary: 

Studio Simpatico rebuilt the backend of an existing website hosted on Flywheel for a machine learning company. After evaluating the platform, they designed and implemented a plan to rewrite the codebase.

The Reviewer
 
51-200 Employees
 
New York, New York
Head of Marketing, Machine Learning Co
 
Verified
The Review
Feedback summary: 

Studio Simpatico has delivered clean code to streamline the backend and improved the frontend aesthetically, which enabled the expansion of their scope of work. Guiding internal processes, the team has supported business goals. They have fostered collaboration, establishing a valuable partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I run the marketing team at a machine learning company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Simpatico?

We needed to establish a presence on all of our owned properties. We worked with another agency to redesign our website but weren’t satisfied with the results. We weren’t able to edit our backend.

SOLUTION

What was the scope of their involvement?

First, Studio Simpatico acted as a consultant to our team. We sat down with them, explaining our business. From our point of view, we walked them through our biggest challenges. Without having full access to our site, they did as much as they could. Once we talked with them more and felt comfortable with how they work as well as who they were, we gave Studio Simpatico full access to our backend. Their team assessed all the wrinkles on the platform and made a diagnosis. Then, they gave us a proposal about how their team could fix the product. Lastly, their team executed the plan working in WordPress and Flywheel.

What is the team composition?

We worked with two people on a day to day basis who we contacted through a Slack channel. There were other people who also supported the project.

How did you come to work with Studio Simpatico?

A colleague recommended Studio Simpatico. In an interview session, I appreciated Tamara’s (Founder & Principal, Studio Simpatico) ability to understand our problem. She was able to diagnose the technical challenges and explain them to me in an understandable way. This helped me feel comfortable that the solution provided would work for us and enabled me to communicate the problems and solutions internally.

How much have you invested with them?

Up until this point, we’ve spent around $20,000 on their services.

What is the status of this engagement?

We started working together in April 2019 and are going to continue working with them through 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve had nothing but positive feedback. For example, we have a conservative organization in terms of information security. Internally, Tamara helped us get our information security and technical teams comfortable giving third party access to our backend. Studio Simpatico helped us navigate internal objections to help us meet our marketing goal.

Their team did beautiful work. Not only did they clean up our backend, but they have also made our frontend look better. We’ve liked their work so much that we’re moving into 2020 with them to manage a full redesign of our website.  

How did Studio Simpatico perform from a project management standpoint?

Primarily, we’ve communicated with Studio Simpatico through e-mail. We have a Slack channel that both sides use for day to day contact. They’ve collaborated with our IT team that way.  We’ve also had a couple of remote hang out sessions or in-person sessions that have been awesome. Their team has been incredibly easy to work with and responsive.

What did you find most impressive about them?

Their customer service has been invaluable. I’ve been able to treat Tamara as a partner, which I’ve appreciated. She has worked with me to create a project that’s based on solving my problem not on what I’ve asked Studio Simpatico to do.

Are there any areas they could improve?

They’ve been a great partner. I only wish I had more access to their time.

Do you have any advice for potential customers?

Instead of telling them what you need, give them context for your problem. Be open to their advice because they have different ideas about how to approach challenges, which is helpful. Ask upfront how many other partners’ projects they’re working on so you know where you fall in terms of timeline.

5.0
Overall Score There’s always room for improvement but we’re really satisfied and are excited to keep working with them in 2020.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Sometimes they aren’t able to get to our project until they have the bandwidth.
  • 5.0 Cost
    Value / within estimates
    I could get it done cheaper but I’m not sure I could get it done for the same value and partnership they provide.
  • 5.0 Quality
    Service & deliverables
    They have hit all of our deliverables on time. The work has been beautiful and well explained.
  • 5.0 NPS
    Willing to refer

Web Redesign for Architecture Firm

“The most amazing thing about Studio Simpatico is their design aesthetic.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June - Aug. 2019
Project summary: 

Studio Simpatico redesigned a website for an architecture firm. The team improved the site’s UX and accessibility, made it mobile accessible, and migrated the custom platform to WordPress.

The Reviewer
 
11-50 Employees
 
New York, New York
Lori Brown
Marketing Director, MBB Architects
 
Verified
The Review
Feedback summary: 

The website exceeded the expectations of the internal team, improving the user experience while maintaining the authenticity of the original design. Studio Simpatico crafts an enjoyable and collaborative experience for the client, facilitating a seamless workflow. The team is creative and organized.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the former marketing director for MBB Architects, an architecture firm in New York City.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Simpatico?

We had a website that the partners of the firm liked but wanted to freshen up. Instead of going through the exercise of creating an entirely new website, we wanted to take what we currently have and make it more current.

SOLUTION

What was the scope of their involvement?

Studio Simpatico redesigned our website to be more user-friendly. Our original website was custom made and their team rebuilt the site in WordPress. They created an amazing and easy back-end that would allow us to make updates. 

The team ensured that the site would work across different platforms and devices. Additionally, they made sure the platform was more accessible. Studio Simpatico made us more aware of where we were meeting accessibility standards and helped us move towards them. Their team ensured that the UX of the site was improved while keeping the design largely in line with the previous site. 

What is the team composition?

We worked with four members of the Studio Simpatico team. We primarily interfaced with the designer and programmer. 

How did you come to work with Studio Simpatico?

We did a Google search for WordPress developers in New York City and looked at several different firms. Studio Simpatico’s site stood out because it was friendly and they looked like nice people. It made me want to work with them. Their office was very close to us, which also helped.

What is the status of this engagement?

Our engagement with Studio Simpatico ran from June–August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It was such a great experience working with them. It went smoothly. Their team is well-organized and good at what they do. Studio Simpatico created an amazing backend and did a marvelous job at refreshing the frontend. The designs are clear and easy.

How did Studio Simpatico perform from a project management standpoint?

Our teams primarily communicated through Basecamp, which was an easy platform for us. Their team set a very clear timeline which they adhered to. They never pushed back dates and were always on top of things. We met every major milestone. They were great to work with.

What did you find most impressive about them?

Studio Simpatico is smart and articulate, impressing the partners at our firm with their knowledge and energy. They have really strong programmers and a great understanding of how people interact with the Internet. The most amazing thing about Studio Simpatico is their design aesthetic. They’re the full package, a real triple threat.

Are there any areas they could improve?

No, I thought they were great. I had such a good experience with them.

Do you have any advice for potential customers?

They’re so supremely creative, just let them create.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Multiple Web Design & Branding Projects for Multimedia Co

“They really understand the brand they’re working with for every project.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July - Oct. 2019
Project summary: 

They’ve done three website redesign and brand revamp projects for a multimedia company. Most recently, the team redesigned a website to be more mobile- and user-friendly. They’ll start a fourth project shortly.

The Reviewer
 
501-1000 Employees
 
New York, New York
Regina Faler
VP of Digital Product & Development, American Media
 
Verified
The Review
Feedback summary: 

Studio Simpatico delivers high-caliber designs that please stakeholders and internal teams, as well as precise mockups that are easy for developers to work with. They provide designs that perfectly capture specific brands, adhere to deadlines, and communicate well.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of digital product and development at American Media, a publishing company. We have 22 brands that are divided into two categories: entertainment and fitness. Our brands have magazines and websites.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Simpatico?

We hired Studio Simpatico to help with website redesign and brand revamping.

SOLUTION

What was the scope of their involvement?

Studio Simpatico has completed three projects for us, and we’re planning to start another one soon. For the most recent project, they redesigned the existing website for one of our fitness brands. The site hadn’t been redesigned in four years, so we needed to bring new life into the brand. We worked with Studio Simpatico for several months to make the site more modern and mobile-friendly. They also improved the UX. My team does the development in-house. 

What is the team composition?

We worked with Tamara (Founder/Principal, Studio Simpatico), Sinan (Founder/Creative, Studio Simpatico), and a designer.  

How did you come to work with Studio Simpatico?

Our CTO at the time had worked with them on some other projects, and we started working with them on one of our magazines. We liked the experience and how successful the brand was after the redesign, so we decided to continue working with them. 

How much have you invested with them?

The last project cost around $40,000.

What is the status of this engagement?

Our most recent project began at the end of July 2019, and we concluded the design stage in October. My team hasn’t started development yet because we got sidetracked by another project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

All of the previous projects that Studio Simpatico has done have been very successful, and stakeholders are happy with the designs. We don’t have any statistics regarding the most recent project because we haven’t completed the development phase yet. Still, our marketing and sales, sponsorship, and editorial teams are all looking forward to the site’s new features. Studio Simpatico delivered on all of our requirements, including making the site more modern and mobile-friendly.

How did Studio Simpatico perform from a project management standpoint?

They always met deadlines and maintained excellent communication. The team was very open about every aspect of the project. We used Basecamp to track progress and communicate, as well as email. Tamara and Sinan very clearly identified the timeline so that we knew what was coming every step of the way. The mockups they delivered were precise and easy for developers to work with. 

What did you find most impressive about them?

I like the discovery process that they do at the beginning of every project, which includes interviews. They really understand the brand they’re working with for every project. Their designs aren’t generic; they really capture specific brand nuances during the interview process and incorporate those into the designs. 

Are there any areas they could improve?

No, nothing comes to mind.

Any advice for potential customers?

Just be very clear about what you’re expecting from the project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Redesign for Computer Software Company

"They had such wonderful, creative ideas for capturing our brand in an engaging way."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July - Sept. 2019
Project summary: 

Studio Simpatico redesigned and developed a website for a computer software company. Their team was responsible for rebranding the site to match the company's new visual identity.

The Reviewer
 
11-50 Employees
 
San Francisco, California
Dana Oppermann
Marketing Lead, Onera
 
Verified
The Review
Feedback summary: 

The new site is well-designed and easy to use, receiving positive feedback from existing companies. Studio Simpatico established a streamlined workflow, delivering quality results in a timely manner. The team is collaborative, creative, and fun to work with. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Onera is a B2B SaaS startup based in the Bay Area. We're building a cognitive operating system that harnesses AI to power the modern commerce supply chain. I lead all Marketing & Brand efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Simpatico?

Previously, we had a single landing page for our website. We knew we needed an updated website to better reflect our scale and to offer more information about our platform and products. We engaged Studio Simpatico to lead web design and development for our new website.

What were your goals for this project?

This website served as the first and critical component of our company's rebrand, so we needed a partner for this project that would:

  1. Design a cohesive, refreshed visual identity, weaving in existing components (e.g., logo and color scheme)
  2. Design a site that would provide product, platform and company info in a clear, engaging way
  3. Develop the site's back-end to flex / grow with us, meaning we could update content and pages with relative independence
SOLUTION

How did you select this vendor?

We conducted a brief RFP with a handful of smaller studios. We were looking for a partner that could deliver relatively quickly (<12 weeks) on a "startup budget." Studio Simpatico came highly recommended by a friend in my network, who spoke highly of the team and its track record of delivering high quality work against well-thought-out timelines. After speaking with Tamara, it was immediately apparent that she understood our needs and would be a joy to work with. It was an easy decision from there!

Describe the project in detail.

Once we decided to work with Studio Simpatico, we had an introductory meeting to discuss timeline, process, and goals. I provided some initial documentation sitemap, copy, and branding guidelines. From there, Studio Simpatico worked on two homepage options to help us choose a visual direction.

Once selected, the team designed a few rounds of mockups for the homepage, working through feedback between each. Once homepage design was finalized, the team mocked up all remaining pages. After design was finalized for all pages, development began.

After development was complete, the team walked me through our WP Engine staging environment and how to update / refine each page. We launched and did some light QA within 24h - and then it was done!

What was the team composition?

We worked primarily with a design lead (Sinan) and a development lead (Amber), with Tamara providing overall project management and structure. The team worked directly with me.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've received great feedback across the board! Our existing customers love our "upgrade;" our prospects are able to receive much more information about us when we reach out for introductory meetings; recruiting candidates also have a better understanding of our team dynamic and our mission. Folks have called the new design "elegant," "crisp," and "distinct," and our own team loves the final result.

How effective was the workflow between your team and theirs?

It was an incredibly streamlined, collaborative, and fun process from beginning to end! Studio Simpatico was always available to chat through design ideas or questions, and Sinan, Amber, and Tamara felt like an extension of our own team.

What did you find most impressive about this company?

Where do I begin? The process was seamlessly managed and delivered. They had such wonderful, creative ideas for capturing our brand in an engaging way. The team was a delight. The quality of their work speaks for itself!

Are there any areas for improvement?

None!

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

WordPress Development for Personal Injury Law Firm

"I think they did everything well."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - June 2019
Project summary: 

Studio Simpatico developed a WordPress website, providing images and other content as well as site maps. They also optimized the site for SEO and Google Analytics.

The Reviewer
 
11-50 Employees
 
Fort Collins, Colorado
Sara Stieben
Member, Hadfield Stieben & Doutt, LLC
 
Verified
The Review
Feedback summary: 

They delivered a functional website that appears on organic Google Search results and has generated praise from users. Studio Simpatico provides the quality output of a larger company with the accessible style of a small firm.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am part of a personal injury law firm with five attorneys.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Studio Simpatico?

We needed a new website developed so that we could get more clients through online sources.

SOLUTION

What is the scope of their involvement?

Studio Simpatico built a WordPress website tailored to our areas of practice and optimized for SEO and Google Analytics so that it would show up as high as possible in search results. They provided us with content ideas, images, and site map logistics.

What is the team composition?

I worked with three of their team members.

How did you come to work with Studio Simpatico?

I knew Tamara (Principal and Co-Founder, Studio Simpatico) through a friend. We ultimately chose to go with them because their proposal was really impressive.

How much have you invested with them?

We’ve spent $25,000.

What is the status of this engagement?

We worked with them from April – June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re now showing up in organic search results on Google. We’ve received lots of compliments on the website from clients and friends. We're happy with the way the site looks.

How did Studio Simpatico perform from a project management standpoint?

I'd give them the highest marks that I could. I think they did everything well. They’re extremely responsive and easy to get in touch with.

What did you find most impressive about them?

They're a small team, but they produce the sort of high-caliber products you'd expect from a larger firm.

Are there any areas they could improve?

No, I can’t think of anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding, Naming, Logo, & Web Dev for Media Training Company

“They treat my company as if it’s their own and pay meticulous attention to detail.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2018 - Ongoing
Project summary: 

Studio Simpatico managed an entire company rebrand, including changing the name and logo. They designed and developed a new WordPress site, making it an e-store integrated with various third-party plugins.

The Reviewer
 
1-10 Employees
 
New York, New York
Brad Phillips
President, Throughline Group LLC
 
Verified
The Review
Feedback summary: 

Studio Simpatico is incredibly easy to work with and exceeds project expectations. They communicate well and ensure all tasks are completed well and on time. They proactively seek ways to improve their services and created an excellent website.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Throughline Group LLC, a media and presentation training company. We offer open enrollment and custom workshops.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Simpatico?

We’d been in business for 15 years and wanted to do a complete rebrand of our company. That included changing the name, logo, and website.

SOLUTION

What was the scope of their involvement?

Our first task was renaming the company, so Studio Simpatico took time to understand what we did and the services we offered. They reviewed our business plan to get an idea for how we wanted to be differentiated in the marketplace. From there, we then did a few rounds of naming and branding, which led to the name we have now.

After that, we moved on to our graphic identity, which included letterhead, brochures, logo, and brand mark. They covered the full graphic identity suite and incorporated all those images and features into the new WordPress website, which they designed and developed. The site is also an e-store and payment gateway with integrations with HubSpot, PayPal Pro, and WooCommerce.

What is the team composition?

I have two main points of contact but work with a team of five.

How did you come to work with Studio Simpatico?

I did an exhaustive online search, reviewing almost 100 firms. I contacted about six of them, and Studio Simpatico was the smallest. From my first interaction with them, I knew they’d be a good fit, so I hired them.

How much have you invested with them?

We’ve spent between $50,000–$75,000.

What is the status of this engagement?

We partnered in August 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were the most important external partner that determined our success. We don’t have any quantitative results yet, but the site looks great, and they’ve set us up to have excellent marketing results. It’s just a matter of time before we begin seeing the quantifiable evidence of their work.

How did Studio Simpatico perform from a project management standpoint?

They have the best project management of any team I’ve ever worked with. We communicate via Basecamp, email, phone, text, and in-person meetings.

What did you find most impressive about them?

They treat my company as if it’s their own and pay meticulous attention to detail. They make things incredibly easy, finishing tasks on my own to-do list before I can even get to them. Whenever I ask for design changes, they’re eager to please and don’t make me feel bad for asking them to do more work. I can’t praise their work highly enough.

Are there any areas they could improve?

I don’t see any ways in which they could improve; they exceed all of my expectations. I've highly enjoyed working with them, and I’d work with them again in a heartbeat.

Do you have any advice for future clients of theirs?

They’re incredibly organized and will meet your goals, so make sure you’re also accountable for your part of the work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding, User Flows, & Web Design for App Development Company

"Studio Simpatico’s work is as likeable as they are. You can’t go wrong with them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - Oct. 2018
Project summary: 

Studio Simpatico overhauled and launched WordPress website to improve UX. The team created designs and branded content to complement an existing mobile application. Services included research and copywriting.

The Reviewer
 
1-10 Employees
 
Colorado, United States
Mike Goulet
Marketing Manager, RoadWarrior LLC
 
Verified
The Review
Feedback summary: 

The website received positive user feedback for its efficiency and professional look. The new design helped optimize the brand’s image in the market. Studio Simpatico leveraged their expertise to guide the process and enable easy fixes post-launch. Expect a professional and personable team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a contractor for RoadWarrior LLC. We’re an app development company that targets salespeople, couriers, and other professionals that work in multiple locations throughout the day. For this project, I served as the company’s marketing manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Simpatico?

Our team hadn’t prioritized marketing or our website. The latter’s design was incoherent and clunky, and didn’t match the quality of our mobile app’s UX. We wanted the website to reflect the app’s style and flow. These upgrades were necessary because we were adding more business-oriented product lineups with web-only features. Ultimately, we wanted to present a new face—from a branding perspective—and improve our core system and software products’ appeal to potential business clients.

SOLUTION

What was the scope of their involvement?

Studio Simpatico overhauled our website on WordPress. They focused on design, user flows, branding, and copywriting. We envisioned a brochure-like display that would inform users without overwhelming them. Convergence was a primary goal; both sides aimed to balance information between the app and the website. Studio Simpatico conducted competitor research to curate this information in a manner that de-prioritized the technical writing that readers largely ignore. The team used InVision to do prototypes and process reviews and feedback. The redesigned site went live in fall 2018 and we recently finished post-launch tweaks.

What is the team composition?

We worked primarily with Tamara (Founder/Principal, Studio Simpatico) and Sinan (Creative Director, Studio Simpatico). Sinan focused on visual design and Tamara worked on overall strategy. Our team also interacted with two other resources including Evan (Frontend Developer, Studio Simpatico).

How did you come to work with Studio Simpatico?

One of my colleagues received a recommendation for Tamara’s UX expertise. Her knowledge base matched our goals to improve the site’s user flow, onboarding, and registration. Tamara knew our brand and understood our position in a very narrow industry. What’s more, her team had great ideas and fit well with our company.

How much have you invested with them?

We spent approximately $20,000.

What is the status of this engagement?

We worked with them from May–October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Studio Simpatico was flexible and accommodating during our launch. Our team wanted to release the site, but we hadn’t built out the content our corporate side planned. However, we managed to push out the most important pages that acquainted customers with our products. Studio Simpatico’s guidance on WordPress’ backend has enabled us to add pages and content post-launch.

Since we moved our products out of the app stores, we will use conversion-based metrics to measure sales performance. Although we don’t have formal metrics currently in place, user feedback has been overwhelmingly positive; our users value efficiency and minimizing time on the road. The improved site positions our team as a mature company, as opposed to a fleeting mobile app developer. We've gained new credibility as we attract more customers.

How did Studio Simpatico perform from a project management standpoint?

Studio Simpatico kept the project dynamic, even when our side lagged on scheduling. They always had the next item ready and gave us time to provide input before proceeding to next steps. We communicated via Basecamp and video conferences. We also had a few long calls with Tamara and Sinan to discuss their visions for the web design. The time zone difference limited our ability to get face time, but those conversations helped us refine our ideas and perspective. The team expertly guided us through that process; we often arrived at the same decisions.

What did you find most impressive about them?

The team was knowledgeable, professional, and personable. Their expertise made us feel informed, which contributed to our positive experience. They were easy to talk to and explained concepts in accessible terms.

Are there any areas they could improve?

No. Our side could have been more upfront, which would have lessened the ongoing work. But Studio Simpatico accommodated our approach.

Do you have any advice for potential customers?

Get to know the team. If a potential client doesn’t like them, I don’t know who they’d like. Studio Simpatico’s work is as likable as they are. You can’t go wrong with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were accommodating and delivered on time.
  • 5.0 Cost
    Value / within estimates
    The cost was great considering our extra asks. We made additional requests after having the deliverables already in place.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

WordPress Development for Brand Consultancy

“They understand what they need to do, and they get it done.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. - Oct. 2018
Project summary: 

Studio Simpatico provided web development services, working on a WordPress solution. They developed a searchable database and customer product interface for the website.

The Reviewer
 
1-10 Employees
 
New York, NY
Jin Kang
Founder, Lapis Brand Design
 
Verified
The Review
Feedback summary: 

The completed WordPress site met the customer’s need, with Studio Simpatico’s team responding well to the evolving scope. They managed the project professionally and seamlessly, demonstrating initiative as well as a friendly, modern company atmosphere.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Lapis Brand Design. We’re a small brand consultancy based in New York City.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Simpatico?

I’ve been working with Tamara (Founder and Principal, Studio Simpatico) since 2015 on different client projects. They consult on branding and help position startups and other companies—they’re my go-to for anything to do with web development.

SOLUTION

What was the scope of their involvement?

The latest project we finished together was a website for a chemical corporation that needed a WordPress site to manage all of their products, with a searchable database and interface for their customers to navigate their product offerings.

It required a complicated UX, and an understanding of the requirements, even though they focused mainly on the development. I’ve only used their development services, not other parts of their business, like art direction, design, and so on.

What is the team composition?

I worked with Tamara and two other members. Tamara was my main point of contact, while the other two had supporting roles.

How did you come to work with Studio Simpatico?

I started working with Tamara before she founded Studio Simpatico, when she was working independently. We met through my ex-colleague and we worked on an e-commerce project together. She showed initiative and responsibility in how she remained accountable and personable.

How much have you invested with them?

The cost of this project was $20,000.

What is the status of this engagement?

This project lasted from August–October 2018. They’ve done a really good job, and it’s just a pleasure working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re professional in a way that makes for a very easy relationship. They understand what they need to do, and they get it done. If it doesn’t happen, we’ll figure out how to make it work, and enter a problem-solving mode, as opposed to an excuse-making one.

With a previous project from last year, the client had a lot of changing requests. At the end of the day, it was still a pleasant experience, trying to solve all of that together, and them taking the initiative on my behalf.

How did Studio Simpatico perform from a project management standpoint?

They’re self-sufficient in terms of project management, so I didn’t need to hire an additional person for that. The hours I spent managing the project are low compared to other vendors I’ve worked with. Simpatico took the management burden away from me, until the QA phase. Once we gave them the requirements, they understood what they had to do.

They were very responsive; they’re absolutely great when it comes to communication, much quicker than other partners. We used Basecamp throughout.

What did you find most impressive about them?

The human side of things is impressive; I really enjoyed working with them because they’re very quirky. They’re on top of things and are experts, but most importantly, there’s no corporate flavor to working with them. Walking into the office and getting a smile is a good thing.

Are there any areas they could improve?

We only use Basecamp for project tracking. If a bigger the agency hired them, they might need more transparency on the hours spent or burn reports. They don’t provide that to me, because we have an understanding from one small agency to the other.

Do you have any advice for future clients of theirs?

They’re practiced problem solvers so, when something doesn’t work, they find out ways to do it and offer helpful solutions. It’s very proactive, which gives me peace of mind. That’s a rare quality, which is something I want to see from most of my vendors.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They’re very good and they’ll deliver, but clients have to book them in advance because they're busy.
  • 4.5 Cost
    Value / within estimates
    They’re great at sticking to estimates, and the price is a bit on the higher end, but reasonable.
  • 5.0 Quality
    Service & deliverables
    I’ve had a very good experience of working with them both times since they started as Simpatico.
  • 5.0 NPS
    Willing to refer

WordPress Development for Cloud Consulting Startup

Studio Simpatico's approach was by far the best web development agency experience I’ve had in almost twenty years.

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. - Oct. 2018
Project summary: 

Studio Simpatico designed and deployed a new WordPress site.

The Reviewer
 
11-50 Employees
 
Hoboken, New Jersey
CMO, effectual
 
Verified
The Review
Feedback summary: 

Team members and outside investors have positive feedback on the newly-live site. Receptive to feedback, Studio Simpatico met client needs by asking the right questions to understand scope, goals, and needs. Their outstanding project management was characterized by responsiveness and quick, on-schedule delivery.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO at effectual, a cloud consulting startup. We engage with enterprises to improve cloud infrastructure efficiency and optimize spend and productivity. We officially launch at the end of November 2018.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Simpatico?

We needed a well-designed WordPress site and deployment to go live quickly. While the site is small at only six pages, it was the official launch of our company and our brand. Though we’re a startup, our founders have worked together for almost two decades at another company. The site was the first time we’d be in the marketplace with a new name, new logo, and new identity. We needed a polished, sophisticated site that would visually represent our brand and speak to the level of client we engage with. It had to be aligned with our vision for the company.

SOLUTION

What was the scope of their involvement?

Studio Simpatico designed, developed, and deployed our WordPress site. We debriefed them on what we needed and they managed two rounds of design. In less than two months, the site was live. Our official launch will take place at the end of November.

What is the team composition?

We met with three individuals for in-person meetings. Five people worked on our project behind the scenes.

How did you come to work with Studio Simpatico?

I started searching for WordPress developers and reached out to six or seven different agencies as well as freelancers, which I thought might be a more cost-effective route for us as a startup. In my initial conversations, everyone talked about themselves—except Studio Simpatico. They asked questions to understand what we wanted to achieve and represent with the site; we talked about our target market and our end goal for the site. They aligned with our own approach of understanding the problem that our clients need to solve. This instantly made me feel comfortable moving forward with them. I think they were competitively priced as well.

How much have you invested with them?

We’ve spent just under $12,000.

What is the status of this engagement?

We started working together in August of this year and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most important thing for us was to align our team around a vision of the company and represent our brand visually. When the site launched, the best piece of feedback I heard was from a team member who said that the look and feel of the site made him proud to be associated with our brand. We’ve had positive feedback from our CEO and outside investors as well.

The site will be a great recruitment tool. The website, and our brand as it’s represented on the site, will demonstrate to potential hires that joining us is a real opportunity for them.

How did Studio Simpatico perform from a project management standpoint?

They used Basecamp to track changes and requests. They were incredibly responsive: often a request would be fulfilled by the next day. The schedule they set was effective and they were prompt about meeting deadlines. If something was going to be delayed, they would talk to us about how to address it, how to prioritize, and the trade-offs with keeping or missing the deadline.

Overall, project management was phenomenal. Studio Simpatico's approach was by far the best web development agency experience I’ve had in almost twenty years of working with agencies and freelancers.

What did you find most impressive about them?

In these types of engagement, there are multiple rounds of design and debrief followed by review of what they’ve translated into the design. I wasn’t happy with their first round of design and was prepared to have a difficult phone call to address it. Instead, they were open and receptive to the feedback. They weren’t defensive; they wanted to understand what we really needed. That call turned into an amazing conversation about art and they ultimately translated the feedback into a second round design that was spot on. It was the most pleasant phone call I’ve had in the many site deployments I’ve done. I anticipated defensiveness and instead it was constructive and collaborative—and they got us to exactly where we needed to be.

Are there any areas they could improve?

I always like to provide feedback that organizations can use to improve. In this particular case, though, I’m at a loss in terms of areas of improvement. They were responsive, they were incredibly fast, and they met our needs.

Do you have any advice for potential customers?

Be honest. Tell them what you're looking for because, if they're not achieving it, they’ll be receptive to your feedback. Treat them as an extension of your team rather than a vendor and it will be a successful relationship.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met the schedule from the time that deadlines were set at the start of the project.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I already have.

Branding & Logo Design for Tropical Import Company

“I would highly recommend Studio Simpatico to any company looking to evolve and elevate its brand identity.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. - Apr. 2018
Project summary: 

Studio Simpatico provided branding and logo design, as well as business cards for the company.

The Reviewer
 
1-10 Employees
 
New York, New York
Joseph DeCarle, Jr.
Founder, SweetOrigins
 
Verified
The Review
Feedback summary: 

Their design work is creative, unique and impactful—and significantly improved the company’s collateral. The logo was extremely well received, soliciting compliments, and helping the brand to stand out in a competitive space. The team was transparent, hard working, and accommodating throughout.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Sweet Origins, a boutique tropical importing company based in New York City. We import frozen ingredients for wholesaling to food and beverage manufacturers and foodservice accounts in the USA.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Simpatico?

We were lacking a cohesive branding strategy and execution, and needed a visual identity that reflected our company values and personality.

SOLUTION

What was the scope of their involvement?

The studio’s key deliverable was a logo. The process that we arranged was highly collaborative and iterative. They also designed our business card and provided some conceptual work on what our future website redesign could look like.

What is the team composition?

I worked directly with Sinan (Creative Director, Studio Simpatico). We were partners in strategizing. He used his creative talents to develop concepts and approaches. Based on feedback, we moved forward together with the evolution of the preferred concept.

How did you come to work with Studio Simpatico?

I found them online. They had previously produced graphics for a company that I absolutely adore, creating its brand identity and packaging.

How much have you invested with them?

Less than $5,000.

What is the status of this engagement?

We worked together from March 2018 until April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We created something that I couldn’t have imagined in my head. Our logo took on new energy and evolved as part of the process. I cannot overstate how unique and authentic the final product is. The logo has received many compliments and elevated our brand to the level we feel it deserves.

We are also very pleased with the business cards—an incredibly important sales tool. In many cases, that is the first interaction a new client might have with our brand.

​​​​​​How did Studio Simpatico perform from a project management standpoint?

There was very open dialogue. It was a matter of being honest and transparent with one another. If I needed extra time to consolidate feedback, Sinan would do what he could to make up for lost time and deliver on schedule.

What did you find most impressive about them?

I enjoyed the process and was impressed with how our collaboration net us an even better result than we had hoped. It was a pleasure to work with Sinan. I would highly recommend Studio Simpatico to any company looking to evolve and elevate its brand identity.

Are there any areas they could improve?

Everything was A+.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

Clutch verification provides an additional layer of data to help you make the right purchasing decsion of business services. Learn more

Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
New York
ID
4787076
Date of Formation
Jul 9, 2015
Last Updated
Mar 1, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
18
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
December 2, 2019