Studio Red

Please describe your company and your position there.

I am CEO of Fidotek Corp, a Big Data / AI company that's pioneering a new digital frontier of predictive pet dog health and wellness.

For what projects/services did your company hire Studio Red?

Consumer / smartphone APP UX/UI, web portal UX/UI, consumer electronics products industrial design and engineering.

What were your goals for this project?

Fidotek is driven to deliver the unimaginable pet owner experience, and help their dogs live healthier, longer. We knew that dog owners were NOT inclined to answer 100s of questions about their dog through an APP before receiving some level of confidence in the health data Fidotek provided, so we knew we needed an APP engineered to deliver the ultimate pet owner engagement.

How did you select this vendor?

The old adage "if it ain't broke, don't fix it" applies here. Studio Red has worked on multiple design and engieering projects for me over the past 25 years - and never failed to deliver the quality industrial design and engineering on-time, and on budget. Why in the world would I risk a critical project to a new, unknown design and engineering company?

Describe the project in detail.

Think back to the last time you filled out that awful patient information intake form when you first visited your doctor. More than 100 questions - "Does our family have a history of heart disease?", "What do you weigh?", “Has your weight changed over the past year?” “Are you in any pain? Where?”, “Are you on any medications?”... and on, and on, and on.

Fidotek needs the same information on each dog, and we know how little the pet owner will want to tap out 100 answers on a smartphone – the antithesis of an enjoyable consumer experience.

In fact, most consumers will stop entering the data before they are finished - and we'd both lose. So, the objective was to engineer an APP that was instantly fun and engaging, capturing only the first essential dog information that would allow Fidotek to start its digital diagnostics and deliver meaningful information back to the pet owner.

And, when we deliver that dog health knowledge back to the pet owner, to create an instant, trusted relationship with the dog owner. Then, over the days and weeks following, we can continue to engage by displaying another 2 or 3 questions that the owner is more than happy to answer, thereby progressively providing 100% of the answers through continuous, fun and meaningful APP engagement.

What was the team composition?

We were assigned a project manager and a team of 3 that included graphical, UX/UI and consumer engagement engineers who immersed in the pet owner experience (pets are literally the "kids" of our customer base). The output would then be transferred to our internal team for coding.

Can you share any outcomes from the project that demonstrate progress or success?

MISSION ACCOMPLISHED! Studio Red’s UX/UI APP engineering resulted in our APP receiving MULTIPLE INTERNATIONAL DESIGN AWARDS, year over year.

How effective was the workflow between your team and theirs?

Smooth, seamless - as if Studio Red WAS our internal team.

What did you find most impressive about this company?

They are responsive, capable, and staffed with subject matter experts across a spectrum of disciplines from project management, to engineering, to psychographic/demographic driven UX/UI development process engineers.

The fact is, We don't have the resources of FB or Google to hire this broad talent set, and even if we did, we don't have the time to develop them into a cohesive team. We need product output NOW. Time is our enemy. Studio Red allows us to timely perform on par with the most progressive / aggressive new product development companies anywhere.

Are there any areas for improvement?

As a product engineer who's created and brought into production many, many products for many companies, I hold my vendors to the same standards I hold myself to - on expertise, responsiveness, team play, budgets, milestones, and ultimately, performance output. Studio Red has met or exceeded my own performance standards going on 3 decades.

Please describe your company and your position there.

I am the SVP Marketing for a company that designs, develops, manufactures, sells and services life science tools for peptide synthesis and automated immunoassays. This division is part of a US public company.

For what projects/services did your company hire Studio Red?

Our company's software interface was designed years ago and needed to be aligned with a 21st century look and experience. Studio Red challenged us to put ourselves in our customer's shoes and define what would make our customers' workflow more intuitive and faster.

What were your goals for this project?

We wanted to establish a new, cutting-edge image where we balance the decades of our knowhow with the expectations of 21st century scientists. The goal was to create a modular, portable design that would meet a scientist's new workflows.

How did you select this vendor?

A member of my team had worked with Studio Red previously and had a very positive experience especially with the manufacturability of the design.

Describe the project in detail.

Once we selected Studio Red we had a series of meetings to finetune the goals and objectives, technical requirements and constraints and timelines. We provided a deeper understanding of the existing scientific workflow that we wanted Studio Red to improve upon, engineering drawings and our branding guidelines.

What was the team composition?

The team included the R&D Director/Project Manager, ME, EE, SW Engineers and Product Manager.

Can you share any outcomes from the project that demonstrate progress or success?

The product was recently announced with a lot of market interest and several orders in hand within a week after the announcement of the product availability. The product won a silver Life Science Industry award for product innovation.

How effective was the workflow between your team and theirs?

Studio Red was in continuous communication and kept us updated on the progress as well as any points that needed further clarification.

What did you find most impressive about this company?

We were super impressed with how quickly Studio Red assimilated the detailed technical information we provided to them.

Are there any areas for improvement?

Overall we were very satisfied with our interactions with Studio Red.