This review was updated by the client on February 17, 2020. New content is below.
Please describe your company and your position there.
I’m the head of business development at a company that has developed an application.
This application helps people to find the services and service providers they need and whom they have a trust-based connection with.
For what projects/services did your company hire Studio Mosaic?
We had an initial project in India that we ran with another marketing agency, and we wanted to expand our India footprint.
We were looking to increase online growth picked up through social media.
What were your goals for this project?
We wanted to drive mass audience acquisition in various markets around the world for as lower cost per install as possible.
How did you select this vendor?
I found references to them online and did a little bit of research. They seemed highly recommended by a couple of places online, but it was quite sketchy in terms of detail.
I contacted them and asked them for a couple of references, particularly if they had worked with any South African companies. It turned out that they did, so I got in touch with those people.
We chatted with Studio Mosaic and 4 other service providers in India. We went to Delhi, met them all, and Studio Mosaic was the most impressive.
Describe the scope of their work in detail.
Our method of growth in India is through social media, so that is what we needed assistance with.
Studio Mosaic drove our user acquisition through social media channels, mainly on Facebook and AdWords.
Since we took them on in India, we also expanded to working with them in Nigeria, UK & South Africa.
What was the team composition?
We worked with the founders of the organisation and had account representatives. The rep's could change from time to time but we were always notified in advance and they explained the reasons why.
Can you share any outcomes from the project that demonstrate progress or success?
They picked up our growth rate in India significantly from the very start. They've also improved their performance throughout and been able to tie in with new markets.
We’ve kept them to a very limited geographic space, so that has impacted the returns that we’re getting on investment. Obviously, we have a strategic reason for this, but we’ve been very impressed with the result we’re getting and the continual improvement in cost per install and numbers.
How effective was the workflow between your team and theirs?
It worked very well. We worked remotely and communicated across, skype, IM, and email. We had weekly scheduled meetings and reports along with ad hoc as necessary.
What did you find most impressive about this company?
I’ve worked with a few agencies who are of a bigger size and claim to be able to do more things excellently. However, with the work we’ve done with Studio Mosaic, they seem to be very good.
They haven’t overpromised and underdelivered. They’ve been able to do what they said they would do — that’s really impressive.
Are there any areas for improvement?
Not really. We kept the relationship focused. At the moment, because of where we are now in the development cycle, we’re not really interested in expanding.
Because they’ve been good at working with our narrow focus, we haven’t really had any issues.