Stryve Digital Marketing

BACKGROUND

Please describe your company and position.

I am the Partner & CMO of Chief Outsiders

Describe what your company does in a single sentence.

We help mid-market companies grow by serving as their fractional Chief Marketing Officers and/or Chief Sales Officers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stryve Digital Marketing to accomplish?

• Design, develop and a new website for a client company
• Develop new thought leadership assets for the client company
• Activate a digital marketing engine for lead generation

SOLUTION

How did you find Stryve Digital Marketing?

• Referral
• Worked with previously

Why did you select Stryve Digital Marketing over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Expertise in professional services and technology

How many teammates from Stryve Digital Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope for this client, a technology professional services firm, included:

• Reinventing key assets, including an engaging new website and compelling content, to showcase expertise in data analytics, application development, and technical consulting, inspiring potential clients to choose them as their trusted partner. 
• Propelling the brand's growth beyond referrals with targeted marketing campaigns that resonate with a diverse range of clients and industries, expanding the presence in existing and new verticals while solidifying the firm's repuation as a thought leader.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project is still ongoing, so it is early to report on metrics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent reporting, scheduling, meeting cadence and processes. Always responsive same-day. They are the perfect combination of creativity and discipline.

What was your primary form of communication with Stryve Digital Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The nicest people you can imagine, who are excellent create and strategic thinkers, with a proprietary approach to leveraging digital marketing for professional services firms.

Are there any areas for improvement or something Stryve Digital Marketing could have done differently?

I wouldn't change anything.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and brand manager of Daggerwing Group, a global change consultancy company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Stryve Digital Marketing?

We hired Stryve a couple of years ago. At the time, we were looking for help with content development and amplification on different social media platforms.

SOLUTION

What was the scope of their involvement?

Stryve started helping us create 1–2 pieces of content per month and putting together a paid sponsored campaign on LinkedIn. However, we began working on bigger projects with their support throughout the years. For example, they helped us redesign and redevelop our entire website, and they developed a blog site as well.

They’ve been a great partner for us across various things, from strategic thinking to design, helping us come up with the UX that we were after. We’re still partnering with them, creating different digital marketing strategies on social media. We’ve also continued amplifying our content, and Stryve now creates a couple of pieces of content per week.

They usually come to us with a piece of content that we want to publicize, and they write the copy for it to be optimized. Then, we go through a small editing process, depending on if I have any changes or not.

Aside from that, when we do webinars, Stryve helps us create the backend of everything so that we can collect all the signups and attendees; they’ve been very instrumental there. Currently, we’re starting to work with them on Google Ads, retargeting some of them. Overall, we’re expanding our brand, targeting different people and trying to reach new audiences.

What is the team composition?

I work with Ryan (Managing Partner), Sarah (Digital Marketing Director), Ash (Digital Marketing Coordinator), and Carly (Digital Marketing Manager).

How did you come to work with Stryve Digital Marketing?

Ryan used to work for Daggerwing Group many years ago, even before I was here. When I started needing support with our global marketing initiatives, our co-founder and president told us about Ryan and his company, and we gave them the business.

How much have you invested with them?

We spend around $65,000 CAD (approximately $52,000 USD) per year for digital marketing services. However, the website redevelopment had a separate cost.

What is the status of this engagement?

We started working together towards the beginning of 2019, and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Over the last couple of years, we’ve basically been doing brand-building and awareness exercises. Although we don’t have strict KPIs or metrics to track, our business has grown tremendously, almost double the amount, due to our improved market presence.

Stryve has helped us have a consistent flow of content and reach new audiences to gain new followers. Additionally, they always push us to try new strategies and find new ways to expand our brand.

How did Stryve Digital Marketing perform from a project management standpoint?

Stryve’s project management is great. They’re always meeting the deadlines, and they’re constantly on top of everything. We have weekly meetings to touch base, and we’re in close communication throughout the week as well. They use Jira for project management, which helps keep things organized and clear.

What did you find most impressive about them?

Stryve is not afraid to push the boundaries with us. Even if they think that the answer is going to be no, they bring the idea that they have in mind to the table. If we’re not ready to implement an idea, we can say no but come back later when we’re ready for it.

Additionally, the website was an arduous process, but they never gave up. We had many delays due to COVID-19 and other issues, but they stuck with it and produced a very good product.

Are there any areas they could improve?

No, I don’t think so.

Do you have any advice for potential customers?

Keep an open mind and utilize them as much as possible. For example, I’m the kind of person who wants to do it all by myself, not to mention that we, as a company, are very strict with our brand guidelines and language. However, we’ve found out that relying on Stryve helps things go faster and smoother.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing operations at Syngenta Canada. Our business has an agricultural and a turf part, which is a golf course.

OPPORTUNITY / CHALLENGE

Introduce your business and what you do there.

I’m the head of marketing operations at Syngenta Canada. Our business has an agricultural and a turf part, which is a golf course.

SOLUTION

What was the scope of their involvement?

Stryve has provided consulting services on digital marketing and advertising to evaluate different technologies and figure out which are the most successful for our business.

What is the team composition?

I only work with the two heads of the company. Ryan (Managing Partner) provides strategic guidance and consulting. Our team works daily with 5–8 people on media buy and SEO.

How did you come to work with Stryve Digital Marketing?

We dug around for digital agencies and shortlisted them. I came from an agency background, so I knew what I was looking for. We wanted a small boutique shop that could offer a high level of service. Most of the agencies we selected had experience with agriculture, and Stryve didn’t.

However, we actually wanted a fresh perspective from somebody without experience in the industry so they could bring a completely different view and ideas from other industries. We had an RFP and a pitch process; Stryve blew us away with the pitch. They were also friendly, open, and had the desire to understand the business. As a small agency, they were hungry for it.

In the end, we went off the path a little bit and chose them.

How much have you invested with them?

Last year, we spent about $700,000, including media buy and consulting.

What is the status of this engagement?

We started working with them in June 2016, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They provide us with metrics and insights for every campaign that we do. If something is working well, we push that even more. They have the authority to change over and iterate constantly, so we’re getting value and results from them on the fly. Before, we waited until the end of the campaign to do a whole deep dive. Now, we’re finding out that moving money as the campaign goes it’s more efficient for our dollars.

Additionally, they brought in Drift as a tool for our website, which is a chatbot. We implemented it four years ago, and nobody in our industry was doing it at the time. It’s changed the way we do inbound and outbound calls and interactions. We had a call center, and now we have one person that looks after it and the chatbot if there are complex questions.

In that sense, three-quarters of our call volume has gone down, and the chat has increased at the same speed. We’re doing about 75% of interactions on the chatbot and 25% on the phone. It also has allowed us to reduce headcount in that area, and the chatbot looks after many basic questions.

How did Stryve Digital Marketing perform from a project management standpoint?

They’ve done well. They’re a lean team, and they get fairly entrenched in the business. Stryve understands and knows the value that they bring. They’re very responsive and efficient with time. We have 15–20 minutes meetings; they get to what we need, and then we’re off. Overall, we’re pretty happy with the level of service and expertise that they bring.

We use Trello, email, meetings, and the usual to communicate.

What did you find most impressive about them?

They’re truly invested in the success of our business. We also value the perspective that they bring. It’s outside the box.

Are there any areas they could improve?

I wouldn’t change anything. They’ve been really effective with our business.

Do you have any advice for potential customers?

Be very honest and upfront about your business challenges. Then, trust that they’ll bring you great solutions based on those challenges.

BACKGROUND

Please describe your company and position.

I am the Manager, Communications and Marketing of an architecture and engineering firm

Describe what your company does in a single sentence.

WalterFedy is an Architecture and Engineering firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stryve Digital Marketing to accomplish?

• Build a new website

SOLUTION

How did you find Stryve Digital Marketing?

• Online Search

Why did you select Stryve Digital Marketing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Stryve Digital Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Stryve to build us a custom website from scratch using a WordPress platform. They made us a custom design and worked with us throughout the process to make sure it met all our needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The final website is head and shoulders above the former website in look, feel, and professionality. The team took everything we wanted and made sure they worked it in or came up with better ideas.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Stryve kept us on time and on budget. When we missed deadlines, they coached us through what we would need to do to stay on track. We met weekly or bi-weekly (depending on the stage of the project) and they kept us engaged and informed the whole time.

What was your primary form of communication with Stryve Digital Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were really enjoyable to work with. They were friendly faces even when we weren't getting them their content on time. They are super professional, but also really fun to work with. They have the best ideas and really elevated everything we brought to them.

Are there any areas for improvement or something Stryve Digital Marketing could have done differently?

I really enjoyed my experience working with Stryve Digital Marketing, so no ideas for improvements.

BACKGROUND

Please describe your company and your position there.

We are a global animal breeding company with 5 different business units. I am the Marketing manager for one of the businesses who is the primary client of Stryve and help liaise with other business units to provide localized marketing services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stryve Digital Marketing, and what were your goals?

We hired Stryve to help modernize our marketing tactics. Our goals were to move away from traditional print and paper-based items and create more engaging content with the ability for better tracking of audience engagement.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for an agency, not specifically digital and shortlisted 3 companies. Factors that led us to choose Stryve included proximity, relationships and proposals they presented for opportunities to enhance our offerings.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

As our relationship is ongoing there have been a variety of projects and scopes of work over the years. In general we define projects via briefs, have regular check in calls to answer questions and provide status updates and use tools like Trello and Microsoft Teams to manage the projects and share files.

How many resources from the vendor's team worked with you, and what were their positions?

Over the years we have had a number of team members work with us. On strategy or more complex projects, we work with one of the founders of the company, if we need graphic design work we have worked with 2-3 members, depending on the needs. We also have someone who is dedicated to helping with our video editing needs. Then of course we have an account manager that coordinates all the work with the various resources, in addition to taking on some of the work themselves, as required.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the help of Styve we can now measure our digital success and compare year over year which helps us tweak our content plans to continue to see growth. The have helped us to create a library of webinars and videos which previous to working with them was at zero videos published.

How effective was the workflow between your team and theirs?

They have become an integrated part of our team so we don't really think of us and them as separate. There is open collaboration and discussions which make the projects a success.

What did you find most impressive or unique about this company?

Although they are primarily a digital agency, they manage to balance and deliver on a few of our traditional needs.

Are there any areas for improvement or something they could have done differently?

We are very satisfied. The only possible enhancement would have to do with languages. As we are a global company we often require design support in languages other than English, so having multi-lingual staff would be an asset unique to us.

BACKGROUND

Please describe your company and your position there.

I'm a managing partner of a company that cuts steel and other metals with laser and waterjet

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Stryve Digital Marketing, and what were your goals?

We were moving to a state-of-the-art facility and wanted a complete rebranding to position ourselves as a leader in our market.

SOLUTION

How did you select this vendor and what were the deciding factors?

We knew of Stryve's reputation and loved their portfolio, we also had a personal connection there.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We rebranded with a new logo, then we completely rebuilt our website, then we focused on building a following via social media and SEO

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, a graphic designer and the owner.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our sales have increased by 35% Our linked in numbers have grown by 1000%

How effective was the workflow between your team and theirs?

We had once-a-week meetings as well as emails going back and forth for ongoing projects.

What did you find most impressive or unique about this company?

They're a one stop shop for any of our marketing needs. They liked to take an innovative and creative approach and did something different to make their clients stand out.

Are there any areas for improvement or something they could have done differently?

Could have a been a bit more efficient with communication and use of time. But ultimately they did a phenomenal job.