Stryde

Please describe your company and your position there.

Poppy & Dot is an online women's clothing boutique catering to those wanting great style at a reasonable price.

For what projects/services did your company hire Stryde?

After completing the purchase of Poppy & Dot in December 2019, we recognized the need to improve the company's position in the women's clothing boutique space. We asked Stryde to develop a comprehensive competitive analysis, covering areas like competitor ad spend, social engagement, SEO presence, etc.

What were your goals for this project?

Our goals were to better understand our newly acquired company's position within the growing online women's clothing retail space: How did we compare from an organic search perspective; how did our social marketing approach align with others in the space; were we spending too much or too little on advertising to be competitive; what impacts were the site's poor SEO having on traffic and sales, etc.

How did you select this vendor?

After performing a rather specific Google search for a competitive analysis piece on our market, it just so happened that Stryde's VP of Marketing (TJ) had written an article for Shopify outlining how marketing contractors should approach and create the ideal competitive analysis report for their clients! It took a bit, but we were able to track down the company TJ worked for (Stryde) and approach them about delivery precisely what TJ had outlined in his article.

Describe the project and the services they provided in detail.

We asked Stryde to develop a comprehensive competitive analysis, covering areas like competitor ad spend, social engagement, SEO presence, etc.

What was the team composition?

Unknown

Can you share any information that demonstrates the impact that this project has had on your business?

While our engagement with Stryde has only been a couple of months, the competitive analysis report has helped shape our approach to social marketing, highlighted the need for comprehensive SEO work, and served as the basis for adjusting our marketing approach to connect with our target market via social marketing and use of specific keywords in support of our SEO campaign.

How was project management arranged and how effective was it?

We settled on a weekly call, and periodic emails. Given the simplicity of our initial work, the need for formal project management was unnecessary.

What did you find most impressive about this company?

Because of timing, and available resources, we ended up working with two of the company's executives; Greg, the CEO & Co-Founder of Stryde, and Laurel, Stryde's VP of Services. Couldn't be happier about how that initial engagement worked out!

Are there any areas for improvement?

Not yet.

Please describe your company and your position there.

We are an art company that sales that also turns all the art into jigsaw puzzles and sales those puzzles. I'm the Director of Marketing at that company.

For what projects/services did your company hire Stryde?

PPC Management on Google and Facebook

What were your goals for this project?

Get more sales from PPC

How did you select this vendor?

I've used them a couple years ago with a company.

Describe the project in detail.

They created ads, posted ads, management the posting, and made sure we were profitable

What was the team composition?

The owner and project managers were helping us out with everything.

Can you share any outcomes from the project that demonstrate progress or success?

We created multiple campaigns on Google and more on Facebook and they made them profitable.

How effective was the workflow between your team and theirs?

very effective

What did you find most impressive about this company?

They were very responsive and knew what they were doing.

Are there any areas for improvement?

They could take me and my team to TopGolf or somewhere cool again.

Please describe your organization.

We are a company that sells dental equipment and software to dentists and dental service providers.

What is your position?

My role is to support the marketing efforts of Easy Dental, one of our software product lines.

What business challenge were you trying to address with Stryde?

Our number one goal was to increase our overall web visits and activity. We partnered with Stryde to use SEO, pay-per-click [PPC], and display ads to try and increase that overall web traffic.

Please describe the scope of their involvement in greater detail.

Stryde is responsible for all of the ad creation strategy and execution. They offer SEO recommendations and feedback, and then we implement those on our website. They also manage all of our social media accounts (Facebook, Twitter, and Youtube). We’ll post blogs on guest sites, so they’ve been writing those, as well.

How did you come to work with Stryde?

They pre-date my role in this position. I came on and most of the campaign managers were working with them already, so I started working with them and kept working with them.

Could you provide a sense of the size of this initiative in financial terms?

I think we spend just under $10,000 per quarter.

What is the status of this engagement?

It’s ongoing work.

Could you share any statistics or metrics from this engagement?

Since we’ve started working with Stryde, I am seeing an overall web traffic increase. It has increased by about 43%, which is great. We’re still optimizing other aspects of it, for example, our organic traffic versus our paid leads. We’re trying to still increase our organic traffic, but we’re seeing great increases with the overall traffic, so that’s good.

How did Stryde perform from a project management standpoint?

Stryde has done a great job at driving the strategy. I oversee that strategy as I meet with them regularly. They provide us monthly reports, which is nice. It’s good to keep an eye on that.

What distinguishes Stryde from other providers?

They’re willing to help us with anything from ad creation, to writing, to design. It’s nice that they have that broad range.

Is there anything Stryde could have improved or done differently?

I think some of the blog writing could be improved. Their writers aren’t as strong as I’d like them to be sometimes. They do a good job, but we generally have our in-house writers here review it and rework it.

Please describe your organization.

We are a wedding and events center in Pleasant Grove, Utah.

What is your position?

I am the owner and managing director of the company.

What business challenge were you trying to address with Stryde?

We were looking to increase our exposure online and on social media.

Please describe the scope of their involvement in greater detail.

They came on board with their team and helped us create a brand new website, which we love. They helped us get all the bugs out of that before we launched it. They were also responsible for our social media: they helped us set up our Facebook, Twitter and Instagram accounts.

Right now they're focusing on the search engine optimization [SEO] side of things. They're doing a plan right now that includes a marketing strategy for the pay-per-click and the other avenues of social media marketing.

How did you come to work with Stryde?

They were referred to us. We absolutely love them and are happy to refer them to everybody we can.

Could you provide a sense of the size of this initiative in financial terms?

The project cost between $10,000 and $20,000.

What is the status of this engagement?

It’s ongoing work.

Could you share any statistics or metrics from this engagement?

Immediately we've had a much better rate of success. Our exposure has magnified a lot since we brought them on board. I know that our first month's sales for January tripled. We have had more sales than we've ever done in the history of our company, which is four years old. For me, I would say that's a huge impact. I'm very pleased.

How did Stryde perform from a project management standpoint?

They're so easy to work with. They’re just wonderful. They schedule weekly appointments and they follow up. They always give me a weekly report on what they're working on. I'm really impressed.

What distinguishes Stryde from other providers?

I have used other marketing groups before, and even paid less than what I'm paying for now, but Stryde’s product is much more superior to what I've ever seen from anybody else. I'm really pleased with the results. We've only been with them for a few months, and our sales have skyrocketed.

Is there anything Stryde could have improved or done differently?

No because every time we have a question or concern, they're really good at getting back to us immediately. They make sure everything is okay and that there's a solution for every concern that arises. They have been great. I have nothing negative to say about Stryde. They're awesome!

Please describe your organization.

Utah.com is a privately owned travel and tourism site about the state of Utah.

What is your position?

I'm the general manager of the company.

What business challenge were you trying to address with Stryde?

Utah.com has been around for about 20 years. It started way back in the dial-up days of the mid-90s. It has accumulated many pages of content throughout the years. We embarked on a drastic redesign of the site last year. We were trying to pare down a lot of the content. We added so many pages at the time, that we now feel are useless. We wanted to pare everything down, but we wanted to be super careful and not have organic search affected. We engaged Stryde to help us with that migration and transition from the old site to the new site that we just launched. The goal with that was to preserve search engine traffic and search engine rankings. We knew we'd take a dip because we were getting rid of so much content and trying to streamline that, but we were hoping to keep that dip to around 10 to 15 percent. That was the goal, and we definitely achieved that.

Please describe the scope of their involvement in detail.

The Stryde team was a huge help in providing a strategic direction on what we needed to do, helping us with site mapping, and helping us with what content needed to be rebuilt. If we didn't want certain content, they helped us with the redirect strategy. It was a very comprehensive project for them, but they did a great job. Now, they are helping with SEO [search engine optimization] work on the site. They're helping me with specific keyword phrases I want to rank better for, providing strategy and recommendations for content and architecture to help us to rank better for those specific keyword phrases. They're also providing guidance and direction for us on the articles that we produce on our blog.

How did you come to work with Stryde?

They were referred to us.

Could you provide a sense of the size of this initiative in financial terms?

The project cost between $10,000 and $50,000.

What is the status of this engagement?

It's an ongoing partnership.

Could you share any statistics or metrics from this engagement?

Stryde was able to achieve the goal that we had, which was to minimize our SEO hit with the launch of the new site. We wanted to stay in that 10 to 15 percent range as a maximum and they helped us to stay there.

How did Stryde perform from a project management standpoint?

The Stryde team is incredibly responsive and personable. They are so easy to work with. I feel like they're very transparent, and I can trust them. They work hard and are passionate about our project.

Is there anything Stryde could have improved or done differently?

I can't think of anything at this point.

Please describe your organization.

Signs.com is the leading online custom signage provider and the fastest and easiest way to create custom signs online. Signs.com offers signage solutions for both small businesses and individuals. We offer everything from yard signs to aluminum signs, interior and exterior signage, and even banners for kids' birthday parties and vinyl lettering for home decor. We offer the ability to easily design and create them on our website or have one of our professional designers help create one free of charge.

What is your position?

I am the digital marketer within the company.

What business challenge were you trying to address with Stryde?

We were looking for a partner to help alleviate the resource restrictions on our end. We’re growing very rapidly and we needed marketing bandwidth and expertise in a variety of areas. Stryde offered a number of services that fit perfect with what we needed.

Please describe the scope of their involvement in greater detail.

Stryde has partnered with us in a number of areas with varying levels of engagement. These areas include: on-site and off-site search engine optimization [SEO] consulting, social media management, paid marketing consulting, and content strategy, creation, and distribution.

How did you come to work with Stryde?

I worked with their owner, Greg Shuey, at a previous company.

Could you provide a sense of the size of this initiative in financial terms?

That is confidential information.

What is the status of this engagement?

Stryde has been invaluable in the work they have provided. We continue to use them on an ad hoc basis as internal needs demand.

Could you share any statistics or metrics from this engagement?

I’d prefer to keep specific numbers confidential but I’m confident in saying that we are growing on all fronts including website traffic, sales, return customers, and much more. Stryde has been a great partner in helping us achieve our goals and getting to the point we are now.

How did Stryde perform from a project management standpoint?

Stryde did a great job. They were always responsive to our needs and kept us up to date on project status and progress and what their milestones were at the moment. I’m very pleased with their project management.

What distinguishes Stryde from other providers?

I think they've done a good job of keeping up to date, as the digital industry continues to change rapidly. I’ve seen other providers fail to adapt to the industry or use outdated or even unethical tactics. Stryde does a great job of staying up to date and future proofing their marketing tactics.

Is there anything Stryde could have improved or done differently?

Not off the top of my head, no.