What evidence can you share that demonstrates the impact of the engagement?
They’ve been good at sending monthly reports on the lead generation so we can see how they’re doing. December and January are always the slowest month for any creative or marketing agency. It dropped down to about 17 positive leads during the month, but it’s been very consistent for the past year of getting around 31 leads. I’ve been receiving one to two emails every day.
How did Strong Digital perform from a project management standpoint?
Project management is good. They send me updates and are keeping track of everything. I rarely have to ask for a status. They usually update me with changes to the lead generation campaigns because they change each month. The content writer is really good about messaging me to ask to review blog articles and provide topics. After I review it and sign off, I need to provide topics for the following month. They’re good at getting on top me about that.
If I had any issues, feedback, or advice, I would talk with the lead liaison or the project manager. If I need anything, they’re pretty quick to respond, usually on the same day. When they’re onboarding, they do virtual calls, and I have virtual calls with the CEO and some of the lead generation project managers once a month. Everything else is through email.
What did you find most impressive about them?
I’m impressed with how well the content writing has come along. There’s been a pretty big progression from when they started to where they are now. They said initially that the content writers would get better as they become more familiar with our company, services, needs, and target audience. I did see that progression. In the very beginning, I nitpicked them a little bit more. Now, it’s at the point where I’m really impressed with the articles when they come out. There’s not really anything I need to change.
Jason, the founder, definitely stood out the most. He bends over backwards to hop on calls, give strategy, and answer any questions or needs that I have. He’s become a really good business mentor for me since my company is still really new. I’ve learned a lot from him that’s completely outside of the services I’m paying for.
Are there any areas they could improve?
I’ve been happy with their services. There’s a lot of transparency in communication. There are long emails that I don’t even have time to read, but if I need to, that’s available.
Do you have any advice for potential customers?
You’re going to get what you put into it. It’s not about paying someone else to figure out all your problems. What I’ve learned through the partnership is that it’s two parties, not just one person barking orders. I was a little hands-off in the beginning, but over this past year I’ve definitely been a lot more hands-on and communicative. The more that I’m involved with the lead generation, the better the results are going to be. The best advice I can give is to always be involved. I say the same thing to my clients.