Advertising Evolved

Strike 2 is an advertising agency...evolved. Holding company agencies are filled with layers that get in the way of conversations. They're built on unneeded overhead and outdated processes. So we reinvented the model. We started Strike 2 to bring a more collaborative approach that better serves modern day clients and their budgets. We provide a clear path to ROI, a dedication to your business and an obsession with effectiveness—join the evolution.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2019
Show all +
Chicago, IL
headquarters
  • 1803 West Cuyler Avenue Suite 2
    Chicago, IL 60613
    United States

Portfolio

Key clients: 
Brightfield Group, Bartesian, Bozii

Website and Branding for Ronin Equity Partners

An up-and-coming firm in the Private Equity space, Ronin came to us just weeks away from closing a deal that would land them in publications across the industry. Anticipating an influx of digital traffic, their website needed to reaffirm the fact that Ronin is a name you should know. Our diagnosis revealed an effective site would require a brand evolution along with refined design, so we prescribe a healthy dose of both. 

G2 Launch Image

G2 Launch

Gatorade needed something to counter the huge success of new competitor, Vitaminwater, and they were counting on the launch of G2 to do it. This campaign resulted in the year's most successful new product launch. https://www.strike-2.com/g2

Sprint Social Campaign Image

Sprint Social Campaign

Created a social campaign for Sprint, helping them highlight their service in a stylish and humor-centric way that appealed to consumers. https://www.strike-2.com/kevinlove

Bozii Rebrand and Point of Sale Image

Bozii Rebrand and Point of Sale

Bozii is a QSR located in the heart of Chicago's business district. Despite its ideal location, they weren't getting the foot traffic they felt they deserved. What they offered was a unique take on healthy fast-casual. But they weren't dressing the part. That's where we came in. https://www.strike-2.com/bozii

Reviews

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Branding for Narrative Design-based Marketing Agency

"They were super responsive, kept the timeline going, and kept the project moving."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Dec 2019 - April 2020
Project summary: 

Strike 2 provided rebranding services for a marketing agency. Their work included updating the logo, color schemes, and fonts, as well as guidelines and mockups for the final deliverable.

The Reviewer
 
1-10 Employees
 
Highland Park, Illinois
Kristian Alomá
Founder & CEO, Threadline
 
Verified
The Review
Feedback summary: 

Strike 2's efforts have been met with unanimous acclaim from internal and external stakeholders. Collaborative and organized, customers can expect a creative team that provides excellent branding options at a more than reasonable price point.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CEO of Threadline, a narrative design-based marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strike 2?

We wanted to rebrand and recreate our visual identity. We needed updating our logo, color schemes, and fonts. 

SOLUTION

What was the scope of their involvement?

They started off with some exploration of us and our clients to understand what our brand was about. Then, they went through rounds of iteration, and it was very collaborative. They presented an iteration and gracefully took our feedback and iterated it to the next round. It went through about four rounds of creative development before it reached the final product. They made the logo in a number of different file formats and even produced templates so we could visualize what it would like on letterheads and business cards.

They mocked up the website for us using the new colors and the new visual identity, along with some copy they felt matched the identity as well. They also did a mockup of the social media platforms to see how they look with the banner images and the avatars against those images. Finally, they created a brand guideline that was a master guide of what the colors are and what they are in print vs. digital.

How did you come to work with Strike 2?

I found Strike 2 at an American marketing association in Chicago. I was hosting a roundtable on emotional branding and the psychology of branding and Matt (Founder) was there and we had a great discussion. We shared professional and personal philosophies.

How much have you invested with them?    

We've invested $9,000 – $10,000.

What is the status of this engagement?

We began working together in December 2019 and wrapped up in April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've had an overwhelmingly positive response. It feels to me, and it's been validated by others, that we landed in the right spot.

How did Strike 2 perform from a project management standpoint?

 They were super responsive, kept the timeline going, and kept the project moving. I was really pleased throughout the whole engagement. We video chatted for communication in scheduled meetings.

What did you find most impressive about them?

What struck me the most is how well they understood what I was telling them I wanted the brand to stand for as well as the way they synthesized the interviews with my clients. It felt spot on.

As an organization that does market research, watching someone do market research on us, we had high standards. They did a really great job and I was very happy about that.

Are there any areas they could improve?

No, nothing comes to mind.

5.0
Overall Score It was a wonderful experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were super on top of everything and kept reminding us of the timeline.
  • 5.0 Cost
    Value / within estimates
    They deserve more than what they were charging. Overall, it felt great.
  • 5.0 Quality
    Service & deliverables
    Everything was well managed.
  • 5.0 NPS
    Willing to refer
    I already have.

Web Dev & Design for Private Equity Firm

"They really understood what we were about at Ronin and why we were different than our competitors."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. - Apr. 2020
Project summary: 

Strike 2 created a website and designed new business cards to fit the new design. They gathered feedback from the client to deliver the final product.

The Reviewer
 
1-10 Employees
 
New York, New York
Jared Ike Helene, CFA
Partner, Ronin Equity Partners
 
Verified
The Review
Feedback summary: 

Strike 2 delivered an incredible product in a timely manner. They contributed great design ideas that brought the website to life. Always responsive, they were available for feedback and quick to turn comments around. They were independent and executed the project quickly.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Ronin Equity Partners is a private equity firm focused on the Consumer, Industrial, and TMT sectors. I am a partner and co-founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strike 2?

Our original website had been produced in a hurry and did not meet our expectations as a company. It did not exude professionalism or put our best foot forward. We ultimately brought Strike 2 in to create the website we needed, as well as business cards that fit our new design vision.

What were your goals for this project?

Our goals for the project were to create a clean, professional website that would give potential limited partners, investment banks, and advisory clients a sense of who we are and why we're different.

SOLUTION

How did you select this vendor?

Matt Kaminsky, one of the vendors of Strike 2, is a friend of mine from Vanderbilt.

Describe the project in detail.

Once engaging Strike 2, we had a series of meetings to set the vision for the website and define the creative vision. After these initial meetings, the Strike 2 team provided a first pass at our website and gathered feedback to deliver the final product.

What was the team composition?

The day to day was mainly run by Matt Kaminsky, with a team behind him of art directors, web developers, and graphic designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website is absolutely incredible. The Strike 2 team delivered a phenomenal product in a timely fashion, and required minimal guidance from Ronin on how to proceed. They had design ideas that we never contemplated and brought our company to life on the website. I can't say enough good things about their execution.

How effective was the workflow between your team and theirs?

Very effective. The Strike 2 team was responsive, always available for feedback, and quick to turn any comments around.

What did you find most impressive about this company?

The Strike 2 team's independence was incredibly impressive. Once setting a vision for the website and providing our pitch materials, company background, and team information, Strike 2 ran with the vision and executed swiftly. They really understood what we were about at Ronin and why we were different than our competitors. And above all, their vision for our website was exactly what we needed.

Are there any areas for improvement?

I have limited feedback on areas of improvement for Strike 2. They took an industry where they were at first glance less familiar with the competitive dynamics and value proposition (private equity) and got up to speed incredibly quickly. I believe few other creative firms could be this nimble in understanding a new industry.

5.0
Overall Score incredible work product, responsive and highly capable team
  • 5.0 Scheduling
    ON TIME / DEADLINES
    incredibly responsive and always available team
  • 5.0 Cost
    Value / within estimates
    fairly priced for the work conducted. best money we've ever spent.
  • 5.0 Quality
    Service & deliverables
    truly top quality, incredible work
  • 5.0 NPS
    Willing to refer
    strike 2 would be my first recommendation to any friend creating a website or business cards

Content Creation for Executive search Firm

"Their professionalism and turn around time impressed us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
January 2020
Project summary: 

Strike 2 developed a template for an executive search firm. Picking up where a previous vendor left off, the team produced a new version of the position summaries document.

The Reviewer
 
1-10 Employees
 
Santa Monica, California
Bryanna Friedlander
Senior Associate, Ransom Group
 
Verified
The Review
Feedback summary: 

The engagement helped the team draw in over 400 new candidates, and the team has recieved positive feedback from potential hires on the position summaries. Strike 2 produces high-quality work through a collaborative process. The team is hard-working and creative.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a Senior Associate for a boutique executive search firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strike 2?

We initially engaged them to develop a template that we can use for our Position Summaries that we send to potential candidates that we source for an executive search.

What were your goals for this project?

Represent our firm and our client (the client hiring the executive we're recruiting for) in a professional, modern way that communicates the information effectively and stands out from what other search firms produce

SOLUTION

How did you select this vendor?

One of the founders and I went to college together, and we were introduced by a mututal friend/colleague.

Describe the project in detail.

We sent Strike2 what was previously produced by our designer and provided them our goals for the project. They produced a new version of the document we provided them based on our goals. We iterated a few times, and we got the final product which we now use as a template moving forward. We also established guidelines/timelines for how these projects should work going forward since we do about 20-30 of these per year.

What was the team composition?

We worked directly with Matt Kaminsky, and he leverages his team to produce our output.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had several candidates respond to us saying that they believe our position summaries are well done and stand out from other firms which is great! We also had a client (Chief Commercial Officer of a digital health company) share the position summary with his C-suite (CEO included) as an attachment to an email because he was so impressed. His email to the C-suite said: "Just an FYI. These are the position descriptions our retained search firm is using for the VP Sales roles.

So far, in their research phase, they have identified over 400 potential candidates for each region based on the upfront work we have done with them identifying firms they, and we see as targets. I'm pleased with the progress and look forward to candidate flow beginning in earnest later in January. As is always the case with top-shelf retained search firms, they will be talking about our company to more individuals in the marketplace over the next few weeks than the rest of our company combined.

They have prepared for the task exceptionally well through multiple calls with me and reviewing a broad range of documents. This is why picking the right search firm is critical. These people get us, and I'm proud to have them represent us."

How effective was the workflow between your team and theirs?

Workflow has been effective. We are able to communicate mostly through email but have been setting up calls where needed.

What did you find most impressive about this company?

Their professionalism and turn around time impressed us. They as the right questions to make sure we get the product we want.

Are there any areas for improvement?

the only thing to date that we've noticed is attention to detail could be improved within the documents they're creating for us, and they have taken the feedback well and have improved in this area.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

New Brand Foundation & Guidelines for Market Researcher

" The new brand speaks much more to our friendly and nerdy DNA."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Oct. - Nov. 2019
Project summary: 

Strike 2 produced design elements to help define a branding strategy. This included a new logo, color palette, fonts, and brand guidelines.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Connor Skelly
Marketing Director, Brightfield Group
 
Verified
The Review
Feedback summary: 

The rebranding has established a consistent, accurate tone for the brand. The team's responsive, flexible workflow allowed them to move forward efficiently. Their accessible, open communication was a strength.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director for a CBD and Cannabis research company based in Chicago.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strike 2?

Our company is 5 years old and has not had a defined brand strategy. After the development of the strategy, we hired Strike 2 to help with the new logo, color palette, fonts, and development of brand guidelines.

What were your goals for this project?

Our goal was to develop brand elements that spoke to our new direction as a company - providing helpful, data-driven answers to companies trying to navigate these industries.

SOLUTION

How did you select this vendor?

I was connected with Jason at Strike 2 through a separate organization. He has always seemed passionate about client servicing and his collaborative approach to branding and design. When we needed this work to be done, selecting his team was an easy decision.

Describe the project in detail.

Because we had the strategy defined, the initial discovery meetings were pretty brief. Jason was somewhat familiar with our company and that helped with more intimate questions and conversations around the core of our problem: inconsistent branding.

Jason communicated the project timeline and their creative process in a concise and fair manner that really spoke to their collaboration with clients. We had regular check-ins for feedback which definitely streamlined the process.

What was the team composition?

I primarily spoke with one person at Strike 2, Jason, and sent necessary product assets to one of their designers for ideation and mock-ups.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

First, our team is extremely happy with how our new brand is looking. The new brand speaks much more to our friendly and nerdy DNA. The brand guidelines they delivered provided a solid foundation for consistency that can easily be distributed to the entire team. This project allowed us to further solidify how we talk about ourselves as a company and our differentiators.

How effective was the workflow between your team and theirs?

It was very streamlined. We knew the creative process and timeline and the communication channels we set up very open. Since our team is small, we were able to get feedback fairly quickly and Strike 2 was very flexible in how they gave us revisions. It worked perfectly for our timeline.

What did you find most impressive about this company?

I was really impressed with how much they were able to offer being a small team. They were incredibly flexible in the types of work they could do for us and were consistently available for a quick call to check-in.

Are there any areas for improvement?

They are a growing agency that is likely looking to staff up more. However, the members of their current team have a lot of big agency experience so the services they are able to provide for clients is surprising for the size of their team.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were consistently available for check-in calls, last-minute edits, and feedback.
  • 5.0 Cost
    Value / within estimates
    They were able to exceed expectations within our budget
  • 5.0 Quality
    Service & deliverables
    Clear scope, timeline, process, and communication channels.
  • 5.0 NPS
    Willing to refer