Street 17

BACKGROUND

Please describe your company and position.

I am the Founder & Owner of Mark Edgar Stephens, Executive Coaching & Professional Consulting Services

Describe what your company does in a single sentence.

Mark Edgar Stephens works with Executives and Executive teams in the areas of confidence-building, executive presence, public speaking, and business strategy. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Street 17 to accomplish?

• we were still pretty early when we linked up with Street 17. maybe a year in. we had 2 main things on our plate—first, we needed a home for our fellowship program (something we were really hyped about). second, we wanted to start building a real brand presence online. get people to feel who we were, not just read about it.our crew is mostly in the science + tech world so we were looking for something clean, modern, and intentional—nothing flashy but def not boring either. we needed something that could grow with us too.

SOLUTION

How did you find Street 17?

Online Search

Why did you select Street 17 over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Street 17 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

they actually built 3 different WordPress sites for us. first was the fellowship site—had the most features, kinda set the tone for how everything else would look and feel. then they helped us put up a light version of our org site, just to have something out in the world. eventually that turned into our full site which we’re still growing and tweaking with them now.they didn’t just hand stuff off either. they trained us on how to manage things ourselves—showed us how to update content, shared photo assets, drafts, etc. we ended up using a different designer for our logo but still appreciated the early support there too.over time they’ve become more of a branding partner than just a web dev shop. they help us think through consistency and how we show up across the board.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Honestly the feedback has been great. especially from the folks we were trying to reach academics, tech folks, people who usually don’t say much but have been saying things like “yo this looks clean” and “very professional.”our team’s happy. our partners are into it. it feels like us and that’s the biggest win.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were organized. we had some tight timelines and they helped us hit the marks without it feeling chaotic. most stuff was done over email or calls. we used Gantt charts + Google Docs to track everything. They quickly responded whenever something came up—usually the same day or the next day. felt like they had our back.

What was your primary form of communication with Street 17?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They’re super good at taking kinda messy, vague ideas and turning them into real things that actually make sense. they asked smart questions, listened well, and brought stuff to the table we wouldn’t have thought of.

Are there any areas for improvement or something Street 17 could have done differently?

Only thing i’d say is if they start doing way bigger builds for huge orgs, they might need to grow their team a bit more. but for us? their size was a win. we got personal attention, they were flexible, and we never felt lost in the shuffle.

BACKGROUND

Please describe your company and position.

I am the Founder & President of Snowball Effect

Describe what your company does in a single sentence.

We are the vital link in the sports industry, connecting businesses with partners and the opportunities they need to thrive.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Street 17 to accomplish?

• we were in the middle of a big rebrand and honestly it was more than just new colors or a logo. we were trying to better show people who we really are and what we care about. we’ve always been focused on real social change, but our site and branding didn’t really reflect that. so we brought in Street 17 to help make things actually match up.

SOLUTION

How did you find Street 17?

Referral

Why did you select Street 17 over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Street 17 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had already done a lot of the core brand work ike our voice and positioning but we needed someone to help bring it to life in a way that made sense to people. Street 17 came in and handled the website, which was huge. but more than that, they really understood what we were about.they started with the structure of the site and built from there, using these personality traits we had picked out as a guide. the end result looked and felt like us not just in style but in how it worked.they also made a super helpful resource library that people can search through easily. and they rebuilt our e-comm flow so it works smoothly with a custom tool we offer. it’s all part of our WordPress setup now and feels solid.besides the site, they helped us with stuff like business cards, slide decks, folder templates really thought through every piece of the brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launching, we’ve had amazing feedback. inside the org and from people outside. It’s easier to use, more accessible, and it finally shows what we’re about clearly.even when we hit delays on our end (and there were a few), they stayed chill and supportive. they really got how we work and rolled with it even when there were lots of voices giving input.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They felt like part of our team honestly. quick to reply, stayed on top of stuff. we used Smartsheet for bugs and changes, and Google Drive/Docs for everything else. was super easy to keep track of things.when their original PM had to step away, we were kinda nervous, but they handled it really well and kept everything moving. no drama.i also appreciated that they didn’t just agree with everything we said they pushed back in good ways and helped us think smarter. that kind of honesty made the final result better.

What was your primary form of communication with Street 17?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They cared. It wasn't just about finishing the job but getting it right. they noticed the little details but also kept focused on the big goal.what really stuck with me was how we didn’t have to be perfect before talking to them. we could come in with messy ideas or half-formed stuff and they helped shape it into something that worked. that kind of partner is rare.

Are there any areas for improvement or something Street 17 could have done differently?

only small thing—there were a few moments where different communication styles clashed a bit between our teams. nothing major, and we all figured it out. just part of learning how to work together.overall tho, working with Street 17 was a great move for us. they brought calm and clarity to a big process and helped us show up the way we’ve always wanted to.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Verb Energy

Describe what your company does in a single sentence.

e started Verb to make people feel incredible by delivering energy in a healthy, convenient, and delightful way. We make delicious energy products that we sell via text message and online (www.verbenergy.co). 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Street 17 to accomplish?

• We needed a solid website from scratch—something clean, professional, and actually useful. Street 17 was the team we trusted to make it happen, and they did.

SOLUTION

How did you find Street 17?

Referral

Why did you select Street 17 over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Street 17 were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They built the site on Squarespace and made sure everything worked smoothly. We got high-quality photos, third-party property plugins, links, bios, and an easy contact system—all put together in a way that makes sense.But what really stood out was how they worked with us. They weren’t just taking orders—they helped refine ideas, made smart suggestions, and made sure the site actually matched our brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Honestly, their communication and expertise. A project like this isn’t just about technical skills—it’s about understanding what the client wants and making it even better. They actually listened, gave feedback, and helped shape the final product instead of just doing the bare minimum.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Super smooth. Easy back-and-forth, quick responses, no unnecessary delays. Everything just flowed.

What was your primary form of communication with Street 17?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How invested they were. They weren’t just checking boxes; they actually cared about getting it right.

Are there any areas for improvement or something Street 17 could have done differently?

They did what they said they would, and it turned out exactly how we wanted.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Evan Alexander Grooming

Describe what your company does in a single sentence.

At Evan Alexander our vision is to elevate the confidence of the world. Evan Alexander was created to produce and distribute high-quality natural products. At Evan Alexander, we believe healthy hair and skin begins with the utilization of quality products, created with the end users’ hair and skin type in mind. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Street 17 to accomplish?

• I work with Street 17 all the time to build web stuff for my clients. They just get it done, no drama, no headaches. They actually care about making sure I’m happy with the final product, which is huge. They’ve kinda become my go-to for anything web-related cause I know I can trust them to deliver.

SOLUTION

How did you find Street 17?

Referral

Why did you select Street 17 over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Street 17 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

What I like most is they don’t just check the boxes and call it a day—they actually go the extra mile to make sure everything turns out right. The whole process is smooth, no wasted time, no endless emails.They handle most of the dev work in-house, which is a lifesaver for me. I don’t have to juggle a bunch of different people to get a project done—they take care of it all. Makes my life a lot easier.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Honestly, working with them has made my business more profitable. Since I don’t have to outsource as much, things are just easier to manage. At this point, they’re basically the dev arm of my company.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Super simple. We use Slack to keep everything moving, they send links for deliverables, and any tweaks or feedback happen over video or chat. No overcomplicated systems, just a workflow that actually makes sense.

What was your primary form of communication with Street 17?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The value, hands down. High-quality work, great communication, and they’re super flexible. Plus, pricing is solid, which is always a win.

Are there any areas for improvement or something Street 17 could have done differently?

no complaints. They’ve been solid from day one.

BACKGROUND

Please describe your company and position.

I am the CEO and Co-Founder of Cooper

Describe what your company does in a single sentence.

Providing a hyper-curated experience that delivers expert guidance, like-minded connections and personalized solutions in real-time.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Street 17 to accomplish?

• Our old website just wasn’t working—design was outdated, user experience was clunky, and it didn’t function well on mobile. We needed a full refresh, so we brought in Street 17 to handle everything from design to development

SOLUTION

How did you find Street 17?

Referral

Why did you select Street 17 over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Street 17 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a pretty clear idea of what we wanted, so we gave them a solid creative direction and mapped out all the content. They took that and built an initial mockup. From there, it was a lot of back and forth—tweaking the design, making sure everything looked and felt right.Once we finalized the design, they handled all the coding, set us up on WordPress, and kept refining things to make sure the site ran smoothly. They were super proactive, always making little improvements to speed, functionality, and overall experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Huge difference. The site looks way better, but more importantly, we’re seeing more engagement and better conversions. Navigation is smoother, everything loads faster, and it’s just a much better experience for users.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Super easy. Their team was always on top of things—kept us updated, quick to respond, and delivered everything on time. Anytime we had feedback, they adjusted right away.

What was your primary form of communication with Street 17?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The value. For what we paid, the quality of work was next level. They didn’t just build a site—they made sure it actually worked for our business and customers.

Are there any areas for improvement or something Street 17 could have done differently?

Honestly, not really. They crushed it from start to finish.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a small company, which is part of a bigger German company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Street 17?

We needed a system to manage our warehouse and a CRM.

SOLUTION

What was the scope of their involvement?

First, Street 17 developed our website. The platform is rather big because we offer about 50 products. After, their team built a CRM platform with a calendar to administer our client information. The product allows us to contact customers, send invoices, make proposals and contracts. They also developed a warehouse management platform with a dashboard, allowing us to track several activities simultaneously. It’s a module built into the system, which helps us monitor in- and outflows of a warehouse to control it. With the product, we can assess and deploy products to customers.

What is the team composition?

Currently, two Street 17 teammates are working on the platform.

How did you come to work with Street 17?

I can’t remember how our collaboration began. We first engaged Street 17 to build our website. Then, we asked them to help us with warehouse and client management

How much have you invested with them?

The project cost between $25,000–$50,000.

What is the status of this engagement?

We worked on the project between January–May 2019. Maybe a month later, Street 17 also provided adjustments.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re satisfied with Street 17’s efforts. The module has made our work more efficient. The collaboration went well; we have no complaints.

How did Street 17 perform from a project management standpoint?

Project management was great. Regarding the timeline, everything went just fine.

What did you find most impressive about them?

Street 17 creates designs especially well. Their team built products for us from scratch, which showed their design skills. They also worked efficiently.

Are there any areas they could improve?

There’s nothing negative I could say. Whatever we asked, Street 17 did their best to deliver.

Do you have any advice for potential customers?

Be clear and open with them. Whatever’s written in an email or discussed in a conversation, Street 17 will complete it.

BACKGROUND

Introduce your business and what you do there.

We’re a small animation studio, and we make original content for ourselves and other parties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Street 17?

We wanted them to help us with our visual identity by creating a whole new design for our website.

SOLUTION

What was the scope of their involvement?

They built our website using WordPress and made some additional formatting changes to create the best presentation possible. We wanted to be able to upload new projects by ourselves, without programmers, so we needed an open website we could access from the backend.

They also helped us display our brand identity on the website. We provided them with videos we had produced, and then they developed several options that represented our brand identity. Although we influenced the overall look of the website in that way, they designed the rest. This included designing a logo and creating images for our website.

What is the team composition?

There were three people on our team.

How did you come to work with Street 17?

We had worked together on previous business ventures, so it was a personal connection.

How much have you invested with them?

We spent between $4,000-$5,000.

What is the status of this engagement?

We worked together from December 2018­–January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Street 17 delivers. We got everything we needed out of this project. Since working with Street 17, we’ve raised more funding for new projects. We’ve also been invited to the Cartoon Forum, a big animation show in Toulouse, France.

How did Street 17 perform from a project management standpoint?

It was really easy to work with them. If we didn’t have a daily meeting, they were always available to chat.

What did you find most impressive about them?

I didn’t have to be too involved, and they still delivered a quality product.

Are there any areas they could improve?

Although we’re very satisfied with our design, it would have been nice to have a few more options at the beginning of the project.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Entry Envy

Describe what your company does in a single sentence.

Entry Envy is a home decor subscription company based out of Omaha, Nebraska. Our personalized exterior and interior signs are a beautiful and simplistic way to identify homes for guests and deliveries and add instant curb appeal with seasonal and holiday subscription decor to adorn the sign

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Street 17 to accomplish?

• Our website was way overdue for a redesign. It was running on some outdated legacy system, which wasn’t just clunky—it was a security risk. Plus, it didn’t work well on mobile, which was a huge issue. We needed a full revamp to bring it up to modern standards.

SOLUTION

How did you find Street 17?

Online Search

Why did you select Street 17 over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Street 17 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They handled the whole redesign—design, coding, everything. The new site was clean, secure, and fully optimized. Once they wrapped up, they passed everything over to our in-house dev, who implemented it in Sitefinity.It was the perfect setup. We got a pro team to build the foundation, and our internal team was able to integrate it seamlessly into our systems.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 Mobile engagement shot up immediately, overall engagement jumped about 40%, and product sales increased around 15%. Total game-changer for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They crushed it. This project had a lot of moving parts and different people involved, but they kept everything on track. They were super proactive, always a step ahead, and made sure we had answers before we even thought to ask.Communication was solid too—quick responses, always available, and fully invested in making sure things ran smoothly.

What was your primary form of communication with Street 17?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

how well they managed communication between different teams. They kept all the execs and departments aligned, making sure everyone’s input was considered without slowing things down. That made a huge difference.

Are there any areas for improvement or something Street 17 could have done differently?

Nope. Everything went smoothly, and they delivered beyond what we expected.

BACKGROUND

Please describe your company and position.

I am the Global IT Manager of Skanska

Describe what your company does in a single sentence.

Skanska Group uses knowledge & foresight to shape the way people live, work, and connect. we’re one of the world’s largest development and construction companies, with 2020 revenue totaling SEK 159 billion. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Street 17 to accomplish?

• Our company has grown a ton, and our old website didn’t reflect that. We needed something modern, professional, and actually useful for our Sales Team, Customer Service, partners, and customers. It wasn’t just about making it look nice—it had to be built with the right tech and features to support our business. Street 17 wasn’t just there to build the site. They were hands-on from the start—helping us plan, brainstorm, and stay on track even during all the craziness of the pandemic.

SOLUTION

How did you find Street 17?

Online Search

Why did you select Street 17 over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Street 17 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They didn’t just code a site and call it a day. They helped us figure out who our audience really was and designed different experiences for different types of visitors. They added interactive animations, live chat, and even custom phone number displays to make things more engaging.

They also used Lottie animations for a clean, modern feel and made sure the site worked seamlessly with all our other platforms. Everything was backed by solid analytics, so we could track performance and make smart tweaks as we went.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Launching a site is always a big deal, but doing it during a tough economy? Not easy. Still, Street 17 made it happen. Since launch, we’ve seen more traffic, better conversion rates, and way more useful data to help us fine-tune our strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Super organized but also flexible. They were upfront about what was possible, and if something didn’t make sense, they weren’t afraid to push back with better solutions. They weren’t just doing a checklist—they actually cared about making the best site for us.

We stayed in touch through meetings, Slack, and email, so there were no surprises, and everything moved smoothly.

What was your primary form of communication with Street 17?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Definitely their flexibility. A lot of dev agencies stick to rigid timelines and budgets, but Street 17 understood that things shift. They worked within our budget while still allowing for adjustments when needed. It made the whole process way less stressful.

Are there any areas for improvement or something Street 17 could have done differently?

No complaints. They gave us exactly what we needed.