Stream Creative

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Cardinal Stritch University, a private university in Milwaukee, Wisconsin.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Stream Creative?

We needed an improved digital/social media marketing presence and were looking to create an intelligent web platform to receive leads from students.

SOLUTION

What was the scope of their involvement?

Stream Creative worked to implement HubSpot with us and build out the content for that new system in a way that tracks user behavior and preferences. They suggested several designs and layouts that would be well-suited to our audience.

They also improved our digital presence by setting up Google Adwords and social media ads across multiple platforms. We worked together on the creative aspects, and they provided active guidance throughout the project. Their team also implemented SEO best practices on our site to improve visibility. We did a bit of media buying on traditional mediums like radio and television as well.

What is the team composition?

We were working with three team members throughout the project.

How did you come to work with Stream Creative?

One of our staff members had worked with them at a previous company and spoke very highly of them.

How much have you invested with them?

We spent about $350,000 per year throughout the engagement.

What is the status of this engagement?

We started working together in September 2014, and the engagement concluded in August 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They got to know us and our students very well, and that helped them shape and recommend effective messaging. They also helped us promote events for the student population. Their ability to listen attentively was key to the quality of their suggestions around ideas that we wouldn’t have otherwise thought of. That was exactly the kind of help we were looking for from the onset of the project.

How did Stream Creative perform from a project management standpoint?

They performed very well and always stayed on track with timelines. They were able to make informed, strategic decisions based on user data. We had regular calls and in-person meetings to stay on the same page.

What did you find most impressive about them?

We were very impressed with their willingness to understand our business and our user. That understanding allowed them to be proactive in offering unique solutions. We’re looking forward to working with them again in the future.

Are there any areas they could improve?

They seem to have hit a sweet spot in the size of their organization, which allows them to take on larger projects without requiring assistance from outside agencies. They don’t overpromise and they know exactly what they’re capable of doing.