Stratticus

BACKGROUND

Introduce your business and what you do there.

I’m the former chief commercial officer at King’s College Hospital London in the UAE.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atticus Creative?

We didn’t have much footprint in the Middle East. King’s College Hosptial is known in the UK for being an NHS Trust teaching hospital, so they face all sorts of problems such as underfunding and underpayment for employees. 

In Europe, the NHS is seen as a lower-quality service, so the brand was suffering from a bit of distrust. In the UAE, no one knew about the hospital. There was an overall negative effect on our target audience who didn’t understand how brilliant the hospital actually was.

SOLUTION

What was the scope of their involvement?

Atticus Creative worked with us right from the start. First, we worked with them to articulate the brand and understand its key pillars. They then visualized the brand and implemented it digitally. Once they had built our websites, they went on to carry out SEO work.

They also served as our creative design agency, developing print ads, OOH ads, videos, and social templates. The team helped to take the brand through two different specialties including a pediatric specialty brand and an aesthetic brand, which we helped them to conceptualize. 

All of the brands were launched into the market, along with our flagship clinics. Additionally, they helped us launch a mutli-specialty 200-bed hospital, and that shaped what our digital offering was.

What is the team composition?

We worked with a core team of 5–6 individuals, including SEO specialists, a creative director, a client service manager, and a digital designer.  

How did you come to work with Atticus Creative?

My previous boss recommended that we use them. We chose them because they had done work in the healthcare space which a global American brand and had done a successful job on their London property. 

How much have you invested with them?

We spent roughly $140,000 building the website and the brand. We then spent about $5,000 for the monthly retainer for the following two years and $6,000–$7,000 for other branding projects.  

What is the status of this engagement?

We began working with them in July 2017. I left the organization in May 2019, but Atticus Creative still had a contract with the organization at that time. They carried on doing SEO, digital, and brand formation work until September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

As a new website, we had no ranking on Google. After working with Atticus Creative, we went up by 200,000 places on our top 1,000 keywords in the space of 12 months, which was great. We had some beautiful brand creative.

Everything was strategic and thought-based and did something that healthcare didn’t do in this part of the world. Healthcare is very technical and clinician-led, but we put meaning behind the brand and gave it purpose.

I would recommend Atticus Creative to anybody because they’re willing to go above and beyond. What you get for your money is great. 

How did Atticus Creative perform from a project management standpoint?

They looked after us very well. We had monthly briefing sessions over the phone, and they implemented the feedback as they went. They also kept us up to date on every step in terms of weekly reports.

Even though they had their own opinion, they listened to what we wanted and suggested the best ways to go about it. Atticus Creative knew what would move us up in Google rankings. The team truly understood what they were doing. 

What did you find most impressive about them?

They knew the healthcare industry, so we didn’t need to educate them on the specialties. Their keyword work was based on an in-depth knowledge of how healthcare was built. It was impressive that they knew the sector inside and out because it’s very complex. 

Are there any areas they could improve?

No, I have no suggestions. 

Do you have any advice for potential customers?

Give them a brief but also allow them leeway in terms of creativity because their work is very powerful. Take a step back and let them create. That way you’ll get what you want.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a cybersecurity advisory company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atticus Creative?

We wanted a creative partner to develop a brand for us and apply it to marketing collateral.

SOLUTION

What was the scope of their involvement?

They ran several workshops geared toward developing a value proposition. From there, we tackled a naming project. Then, they built out logos, web design assets, presentations, white papers, and proposal documents for our company. 

What is the team composition?

There were three resources collaborating with us. 

How did you come to work with Atticus Creative?

I was referred to them and had always been impressed by their work. We kept in touch until there was an opportunity for a project. 

How much have you invested with them?

We’ve spent about £30,000 ($37,500 USD). 

What is the status of this engagement?

We started at the end of summer 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

People seem to like the brand and new name, praising it for being modern and contemporary. We appreciate the positive feedback and were happy to hear that people think our name represents us well.  

How did Atticus Creative perform from a project management standpoint?

They did a brilliant job setting expectations and timelines. The timelines were very realistic, and they were able to meet them.

What did you find most impressive about them?

They went above and beyond the scope of the project, likely putting in extra hours. Without charging us extra, they were willing to do a few extra rounds of iterations. They’re creative and innovative. 

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

We were in good hands at every step of the project because they drove the process. Our interaction may have been easier than others because of our internal familiarity with the branding industry as well.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Aber Instruments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atticus Creative?

We needed a brand refresh, in order to position ourselves as the market leader for our technology.

SOLUTION

What was the scope of their involvement?

We brought them in for a small project initially, and that expanded into the larger brand positioning project. They spoke to senior members of the team and the CEO, to get a deep understanding of our marketplace and competition, and to determine how we could get to a stronger positioning.

One of the biggest aspects of the project was redeveloping the website. We’re a global business operating out of the UK, so the website was a key digital asset for communicating our brand. Much of the rebranding work was fed into the website development and our social media strategy.

We identified the areas where we hadn’t made the most of what we were as a company, and we moved that into the website, to address some of the weaknesses in our communication strategy. 

White papers are a big part of our positioning in the scientific field that we’re in. There are educational programs that lead to sales, and we were able to tidy up some of those assets and convert them into thought pieces for the website. Atticus engaged with some of the scientific members of the team as well as with the admin team, to dive deep into the business and understand it, before converting that into a marketing strategy.

We went through some wireframing processes for the website work, using Adobe XD. It was a thorough process of wireframing, getting the team on board with that, and converting it into a WordPress site.

Content development was a mixture of rebranding existing assets and developing new ones from ground zero. We went through 2–3 photography sessions, with product photography and people using our equipment. Atticus got a professional photographer to our location and off-site and directed them creatively.

What is the team composition?

Sanjay (Owner) and David (Director) are our main points of contact.

How much have you invested with them?

We’ve spent $30,000–$80,000 with them so far.

What is the status of this engagement?

We had the kickoff project with Atticus in February 2019, building a microsite. That led to the rebranding work and into the full website development which we started in August 2019. We launched just before the COVID-19 lockdown in March 2020. 

The timing was really good, in terms of everything going digital. Our sensors can be used for vaccine production, so it was really important for us to get that out. Atticus has been able to work on some short-notice campaigns related to vaccine production and COVID-19.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was a really large project, and Atticus was able to engage with the whole team in a collaborative way. We saw higher engagement, more lead generation across the board, and significant increases in product sales as a result of Atticus’s work.

We didn’t have much social media presence prior to the project. Impressions of our posts have gone up tenfold. The number of page views on our website has more than quadrupled. We’re seeing more activity generally. The problem with our industry is that the lead time is very long. We could have an interested party for our products in the pharmaceutical sector, they could come to us, and it could be two years before we have a sale.

It’s very hard to attribute for that, but, in terms of the intangibles, Atticus as a company is engaging and very easy to work with. They’re also creative and approachable. We’re a small company, and they almost feel like an extension of our marketing department. That’s really refreshing to see. We’re only at the start of our relationship with them, and I think we’re just at the start of what we can achieve with them.

How did Atticus Creative perform from a project management standpoint?

They’re super responsive and in-tune with what we need. They sometimes get in touch with us to share an idea before we approach them. From that point of view, we couldn’t ask for more. On a project management front, they’re on the ball. They’re consistent and quick, and everything is well-managed across the team. Our whole team has benefited from their good project management skills.

What did you find most impressive about them?

Their collaborative approach and willingness to learn about our business and then direct their creativity and recommendations to us is most impressive. It’s not a one-way approach –– it’s a relationship.

Are there any areas they could improve?

No, I’ve been super impressed with them. They’re very focused as an agency, and there are things they admit they wouldn’t get into. There’s certain 3D video work for which they might get an outside agency. They know what their skillsets and strengths are, and they’re honest with that. They’re collaborative in the way they recommend other people to us. 

I guess not being able to do everything could be seen as a negative, but, as an agency, we want them to focus on certain things. We could have an agency that could do pretty much everything, but I think we’d lose the quality. Atticus is high-quality and focused.

BACKGROUND

Please describe your company and your position there.

Founder of a legal entity

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atticus Creative, and what were your goals?

I was desirous of starting a legal entity with unique and targeted branding. I wished to attract clients with particular kinds of legal matters.

SOLUTION

How did you select this vendor?

Atticus was recommended to me by a friend.

Describe the scope of their work in detail, including any steps and the final deliverables.

To develop the brand, logo, website motif and social media campaign.

How many people from the vendor's team worked with you, and what were their positions?

Two directors

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A strong brand concept has emerged. The project is still ongoing.

Describe their project management style, including communication tools and timeliness.

Timely delivery of service a comprehensive timeline is presented at the outset and it is kept to. Accessible and clear communication. Proactive and interactive project management style.

What did you find most impressive or unique about this company?

I've been impressed with their willingness to understand my vision for the company.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of now.