Strategyworks Consulting LLP

BACKGROUND

Please describe your company and position.

I am an Executive at Astrologer Eshwar

Describe what your company does in a single sentence.

We are a Leading Astrology & psychic reading service provider in Dallas, Texas

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategyworks Consulting LLP to accomplish?

• Digital Branding
• Lead Generation
• Social Media Marketing

SOLUTION

How did you find Strategyworks Consulting LLP?

Online Search

Why did you select Strategyworks Consulting LLP over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Strategyworks Consulting LLP were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Astrologer Eshwar Ji is an Indian Origin astrologer & psychic reader and serving people in Texas, USA, for the past 15 years. The client, hailing from a family of Astrologers in India, decided to venture into the international world of Astrology. He set foot in Texas and started his practice, only to face immense competition in a matter of months.

With a depleting number of incoming clients and facing tough competition, Astrologer Eshwar approached Strategyworks to help the company gain a stable stance in the growing competition. With a detailed analysis, the Strategyworks team could identify the areas that caused our client to fall below his competitors.

Challenges faced by the client:

• Difficulty keeping up with competition
• Decreasing clients
• Rebranding to target the new age customers
• Create Brand for their business

Problems identified:

• Below standard website and information–couldn’t convey their brand story to the audience
• Lack of presence on platforms where audience existed
• Out of date, official pages
• Little brand visibility and low trust factor
• The Website design was very outdated and wasn’t suiting to the audiences in USA

What we did:

• While facing an ever-growing competition, Strategyworks devised an actionable plan to keep up with the market and gain a position with the company’s competitors. Our strategy included:

1. Rebranding of the business
   We Create a unique and bright logo for the business, that depicted the knowledge, authority, and reliability
   1. Old Logo
   2. New Branded Logo
2. Designed The Brand Guidline
3. Conveying the Story
   The biggest problem faced by the company was conveying their brand story to their audience, making themselves heard and seen. To tackle that, our team:
   1. Restructured and redesigned the website with the goal of sharing the hearty story of the brand.
   2. Furnished the website with interesting content, backing it with reviews and testimonials.
   3. Leveraged social media platforms to share about their story and services.
4. Reaching the Right Audience
   The audience for Astrology was in unique places, reaching which was tricky. To reach the right audience, we:
   1. Created, optimized, and promoted the official Google business listing.
   2. Created local listings on 3rd party platforms like Trustpilot, yelp and others.
   3. Optimized and narrowed reach of social media posts.
5. Increasing the Reach
   After conveying their brand story and connecting with the right audience, it was time to increase the reach and build trust in the audience. We achieved this through optimized paid and organic campaigns on platforms like Google, Facebook, Reddit, etc. which helped us in:
   1. Raising brand awareness
   2. Promoting our story
   3. Building trust among our audience

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Raising brand awareness
• Promoting our story
• Building trust among our audience

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Its going very well with the projected timeline

What was your primary form of communication with Strategyworks Consulting LLP?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• They are transparent in communicating the strategy, execution, and reporting
• The pricing is very economical
• The best is always willing to do something new, that help the company in growing

Are there any areas for improvement or something Strategyworks Consulting LLP could have done differently?

There is good value for money and feel confident in delaing with team