Strategy Kiln

BACKGROUND

I am the Head of B2B Marketing of Brook Health

Remote care company 

OPPORTUNITY / CHALLENGE

• Assess Brook Health’s visibility across Google and leading AI platforms, identify the highest-value SEO/AEO opportunities and competitive gaps, and create a prioritized 90-day roadmap to increase non-branded discovery among health systems and other target buyers.

SOLUTION

Other

Great culture fit

2-5 Employees

We worked with Strategy Kiln to better understand how Brook Health was showing up across both traditional search and AI platforms, and where we had the biggest opportunities to improve. What impressed me most was the depth of the work. They looked at our organic search performance, competitive landscape, website structure, buyer search behavior, and visibility across platforms like ChatGPT, Gemini, and Perplexity. They didn’t just tell us that we needed “more content” or “better SEO.” They showed us where the gaps were, which topics and buyer questions mattered most, how competitors were winning, and what we could realistically do about it. The final deliverables were very practical. Strategy Kiln translated a large amount of data into a prioritized 30-, 60-, and 90-day roadmap covering website optimization, SEO, AI search visibility, content development, video, LinkedIn, PR, and measurement. They were also very collaborative throughout the process. Rather than presenting a strategy in a vacuum, they worked with us to make sure the recommendations reflected our actual priorities, resources, and ability to execute. The biggest value for me was leaving the project with clarity on how to get things executed. We now have a much stronger understanding of where Brook stands today, the search and AI-discovery opportunities available to us, what we should prioritize first, and why those actions matter. I would recommend Strategy Kiln to companies looking for a strategic partner that can connect SEO, AI search, content, competitive intelligence, and go-to-market execution into one clear plan.

RESULTS & FEEDBACK

Established baselines across organic search traffic and clicks, 1,187 AI answers and 12,241 citations. Identified 71.3% branded-search reliance, 0 recorded RPM/CCM rankings and determine AI visibility, then created a scorecard for rankings, AI mentions, citations and qualified inquiries.

Very collaborative and responsive 

Virtual Meeting

Even during initial sales conversation they already provided tangible insights and examples on how to improve AEO for our Company 

No

BACKGROUND

Please describe your company and position.

I am the Growth Executive of AccountSignal AI

Describe what your company does in a single sentence.

We provide revenue intelligence to GSIs selling into financial services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategy Kiln to accomplish?

• Create a clear brand, positioning, messaging strategy, and website for AccountSignal AI that helps senior financial services leaders quickly understand the platform’s value, builds credibility with the target ICP, and ultimately drives qualified demo conversations.
• Website, SEO and AEO
• Curated / personalized outreach campaigns

SOLUTION

How did you find Strategy Kiln?

Referral

Why did you select Strategy Kiln over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from Strategy Kiln were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designing and building website that appeals to GSI - Head of Sales and business unit heads. 
SEO

Personalized campaign management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success was measured by creating a professional brand that resonates with the target ICP, clearly communicating AccountSignal AI’s value proposition, improving the ability of prospects to understand the offering, and generating qualified demo conversations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Team was responsive, wuickly understood the new business concept and provided us the best designs. Overall experience was great

What was your primary form of communication with Strategy Kiln?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Customer knowledge, quick to understand the business and end customer needs. Value for money and outcome based deliverables.

Are there any areas for improvement or something Strategy Kiln could have done differently?

It was a great experience for me.

BACKGROUND

Please describe your company and position.

 I am the Senior Growth Marketing Manager of a technology company.

Describe what your company does in a single sentence.

AI Search and Product Discovery

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategy Kiln to accomplish?

• We engaged Strategy Kiln to optimize our paid search performance, drive more qualified pipeline, and improve visibility into campaign ROI through better tracking and measurement.

SOLUTION

How did you find Strategy Kiln?

Referral

Why did you select Strategy Kiln over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Strategy Kiln were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategy Kiln managed and optimized our paid search program across Google and Bing, including campaign strategy, keyword development, budget allocation, and ongoing performance testing. They also played a key role in improving our tracking and measurement, providing clearer visibility into pipeline and ROI though Hubspot integration. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in increased demo request volume, stronger pipeline generation, and improved lead quality through paid search. We also saw gains in efficiency through better targeting and budget allocation. In addition, the rebuild of our tracking and measurement significantly improved visibility into performance, enabling more accurate attribution and more data-driven decision making.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Strategy Kiln delivered work on time and was very responsive to our needs. Communication was clear and consistent, and they were proactive in adjusting strategy based on performance and feedback.

What was your primary form of communication with Strategy Kiln?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most was their strategix approach and focus on mesurement. They didn't just manage the campaigns, they helped us understand what was actually driving pipeline and ROI. The improvements they made to our tracking and attribution gave us a much clearer view of performance and enabled more data-driven decision making across the team.

Are there any areas for improvement or something Strategy Kiln could have done differently?

None. 

BACKGROUND

Please describe your company and position.

I am the Supervisor, Post Acute Case Management of Optum

Describe what your company does in a single sentence.

Works to make the healthcare system better for everyone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategy Kiln to accomplish?

• Improve organizational strategy
• Improve leadership skills
• Communication frameworks

SOLUTION

How did you find Strategy Kiln?

Referral

Why did you select Strategy Kiln over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Strategy Kiln were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Adam partnered with us on a short-term leadership and strategic planning engagement focused on bringing clarity, alignment, and structure to our priorities. The scope included a full review of our current operating environment, facilitated strategic discussions with key stakeholders, and collaborative working sessions to define what mattered most for the next phase of our organization’s growth.

Key deliverables included:

• A structured strategic priorities framework that clarified where we needed to focus and how to sequence the work.
• Leadership guidance and working sessions to help our team simplify complex issues and make decisions with greater confidence.
• A practical action plan with clear next steps, ownership, and timelines to ensure the strategy could be implemented immediately.
• Ongoing thought partnership throughout the engagement to refine ideas, pressure-test decisions, and keep the process grounded in real-world needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We gained a clear, prioritized strategic roadmap that aligned leadership around the same goals, reducing ambiguity and accelerating decision-making. Our team reported significantly greater clarity and confidence in next steps, and we were able to move key initiatives forward more quickly as a result.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We mainly used Asana and email. Strategy Kiln was extremely communicative, responsive and thorough.

What was your primary form of communication with Strategy Kiln?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Strategy Kiln has a smart team that seems to really care. They are invested in doing things right and bringing success to the customer.

Are there any areas for improvement or something Strategy Kiln could have done differently?

I am truly pleased with the output from Strategy Kiln. They helped me to actualize identified opportunities. The only thing I could recommend is that it would be nice to learn more about how to leverage AI tools. 

BACKGROUND

Please describe your company and position.

I am the Director, SEO & Innovation of Stratabeat

Describe what your company does in a single sentence.

B2B Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategy Kiln to accomplish?

• Google Ads
• Paid Ad Strategy
• Offer Creation

SOLUTION

How did you find Strategy Kiln?

Referral

Why did you select Strategy Kiln over others?

• Great culture fit
• Good value for cost

How many teammates from Strategy Kiln were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategy Kiln helped us develop a comprehensive marketing strategy for Zoovu, including market research, competitor analysis, and a messaging framework. In parallel to our SEO services, they managed end-to-end PPC campaigns—covering keyword research, creative development, budget management, and continuous optimization—while providing detailed analytics and performance reports to guide ongoing improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their data-driven approach led to more ad clicks, higher conversions, and lower customer acquisition costs. Strategy Kiln’s expertise in PPC optimization makes them a valuable partner for any business looking to improve digital marketing performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Strategy Kiln demonstrated excellent project management, ensuring that all deliverables were completed on time and with high quality. They maintained clear communication throughout the process, keeping us informed at every stage. Their team was highly responsive to our needs, quickly adapting to feedback and making data-driven adjustments to maximize results. Their organized and proactive approach made the entire experience smooth and efficient.

What was your primary form of communication with Strategy Kiln?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out most about Strategy Kiln is their data-driven approach and commitment to measurable results. They didn’t just optimize campaigns—they provided clear insights with detailed performance reports, showing exactly how their strategies improved click-through rates, conversions, and cost efficiency. Their responsiveness and ability to quickly adapt to feedback made them a truly valuable partner. Their combination of strategic thinking, transparency, and real impact set them apart.

Are there any areas for improvement or something Strategy Kiln could have done differently?

Strategy Kiln has done an excellent job optimizing our PPC campaigns, and we believe they could add even more value by taking over our email marketing as well. With their expertise, we’re confident they could drive even greater results.

BACKGROUND

Please describe your company and position.

I am the Board Member of a marine life nonprofit. 

Describe what your company does in a single sentence.

A non-profit organization that rehabilitates sea turtles and marine mammals, educates the community, and promotes scientific research for marine life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategy Kiln to accomplish?

• Select and Create a Marketing Framework / Brand Story
• Help build out key language for update website and language
• Strategic Planning

SOLUTION

How did you find Strategy Kiln?

Referral

Why did you select Strategy Kiln over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Strategy Kiln were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Worked with Strategy Kiln on various frameworks to identify customer pain points, brand messaging, and strategic planning for a non-profit organization. 
• Strategy Kiln led the identification of the best tools, research, and structuring of the strategy so it was easy to understand how to execute for the internal team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project metrics were deliverables based on our discussion and early strategy including:

• 1st and 2nd drafts of a marketing / brand framework
• website wireframes
• detailed roadmap for strategic planning with the team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was transparent, and their deliverables were on time. Adam from Strategy Kiln was very responsive and made adjustments based on the needs of the project and organization.

What was your primary form of communication with Strategy Kiln?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most impressive about the company was the founder's deep knowledge and ability to explain the fundamentals of performance marketing and business strategy to individuals who aren't familiar with the background knowledge / don't have experience in this field. Being able to educate on a high level and go deep into the weeds of a topic, I found to be very helpful for our team.

Are there any areas for improvement or something Strategy Kiln could have done differently?

No areas of concern noted.

BACKGROUND

Please describe your company and position.

I am the CDO of Robbins Madanes Training

Describe what your company does in a single sentence.

Train people to become life coaches. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategy Kiln to accomplish?

• SEO & Google Ads

SOLUTION

How did you find Strategy Kiln?

Clutch Site

Why did you select Strategy Kiln over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Strategy Kiln were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started our working relationship focused on SEO and have expanded to Google Ads because of their incredible performance. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Traffic, leads, increase of priority keywords on page one/two of search engines

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We've been delighted with their management and communication. 

What was your primary form of communication with Strategy Kiln?

Virtual Meeting

What did you find most impressive or unique about this company?

Their team is the cream of the crop—incredible experts in each field they cater to.

Are there any areas for improvement or something Strategy Kiln could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the CEO of Teams Rising

Describe what your company does in a single sentence.

Teams Rising empowers teams to rise to the next level of wellness and excellence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategy Kiln to accomplish?

• Marketing

SOLUTION

How did you find Strategy Kiln?

Referral

Why did you select Strategy Kiln over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Strategy Kiln were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategy Kiln provided a comprehensive marketing strategy that included a detailed situational analysis and walked us through the process of refining our messaging and developing a plan designed to convey our services in a way that connects with potential clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand messaging, customer analysis, marketing strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Strategy Kiln was excellent to work with. They were approachable, transparent, and empowered us with an increased understanding of messaging and marketing.

What was your primary form of communication with Strategy Kiln?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their quality of work and personable staff who made the process easy and enjoyable.

Are there any areas for improvement or something Strategy Kiln could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Controller of Gemilang Solutions

Describe what your company does in a single sentence.

Janitorial services specialized in commercial cleaning

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategy Kiln to accomplish?

• Getting leads
• Improve our online presence

SOLUTION

How did you find Strategy Kiln?

Referral

Why did you select Strategy Kiln over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Strategy Kiln were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

designing and implementation of a new web site, with SEO, new image and a process to get more leads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of leads generated, new web implemented flawless,

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had weekly meetings to follow up the progress, they were always on time, their responsiveness to my emails or messages was always prompt.

What was your primary form of communication with Strategy Kiln?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to convert our needs, from operations perspective into a marketing strategy. They have the ability to “translate” common words into customer needs

Are there any areas for improvement or something Strategy Kiln could have done differently?

No, they were on time, responsive, great quality