What evidence can you share that demonstrates the impact of the engagement?
Every month I get a report and analysis of how we did against last month, including followers, web site visits, etc. We have a brief dialogue about it to clarify why some things increased or decreased, and she always initiates those meetings.
Just to give some examples of some of the metrics achieved are:
- Web traffic has increased by nearly 2000% since the beginning.
- Bounce rate has decreased from around 60% to between 10% and 30%.
- New website visitors are consistently at 90% or above.
- 58% of the referral traffic is from shortened social media links.
- Our LinkedIn group has grown from 548 members to 1625, an increase of 196%.
- Our Twitter followers have grown by more than 2700% since the beginning and 37% since January.
What’s really telling, though, is that we’ve gotten more calls for business in the last 12 months than we did in the other 15 years of being open.
How did Strategic Communications perform from a project management standpoint?
They're spectacular. Linda always does what's supposed to be done, so I don't have to manage anything.
What did you find most impressive about them?
The team expertly captures my voice, and they’re completely self-sufficient. Working with them is a totally different experience from what I had in the past. One ghostwriter was arrogant and rude; he made me feel like I didn’t know anything. I started working with Linda on the same exact content and it was a night-and-day difference. She creates high-quality work and needs minimal oversight to do it. Her self-management makes all our work stronger, and it’s created a stellar relationship. She’s also lightning fast. It’ll take her 30 minutes to do what might take me three hours.
Are there any areas they could improve?
No, it’s exceeded my expectations in all areas.
Do you have any advice for potential clients of Strategic Communications?
This kind of project is a long-term engagement. Go in with a plan, be ready to work hard, and Strategic Communications will help with the rest. We’re just now bearing the fruit from six years of intense work, and it’s been a great investment.