Animation. Social. Sport.
Animation. Social. Sport. Engaging your fans. Building your brand.
We realesied early on we wouldn't be the next Messi or Williams. But we didn't let that put us off. We swapped the training pitch for the editing suite, our trainers for computer screens.
We did the hard yeards. We learned the ropes. Like a Rocky montage, we honed ur animation skills to comete with the best (dun...dun, dun, dun.)
Today, we're title contenders for the most down-to-earth, get-it-done, and make-it-unforgettable animation agecy out there.
Come meet the people in our corner.
headquarters
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Studio 2.06 Food Exchange New Covent Garden Market London SW8 5ELLondon, SW8 5ELUnited Kingdom
Focus
Portfolio
Betfair, Paddy Power, Team Gb, British Paralympics, NatWest, TalkTalk, British Rowing
La Vuelta V La Liga
Football is Spain’s most followed sport and sport. La Vuelta is one of the leading cycling races in the international calendar. The social team at Betfair noticed a growing trend where sports swap and what better sports than football and cycling in Spain.
We created 20 cycling kits in club colours, launch films across all social channels both as content and paid ads all within a very tight turnaround.
It was the most successful Betfair campaign to run in Spain that year and was picked up by Spanish sport influencers.
Get to know Ascot race course
Horse racing was the first sport to return in 2020. Betfair wanted to create a campaign around the return of horse racing and attract bettors of other sports to consider a flutter on the horses.
We produced direct response social paid assets to deliver the offer, using best practice for social platforms and formats.
Education pieces for football bettors to understand certain race tracks and form guides to help drive consideration. As well as a library of gifs for gifphy that the social team could use instantly when races finished on their Instagram stories.
British Paralympics
Before any paralympic event all athletes have to be educated on the rules of classicfication on the sport. The process can be complex, so we asked to produce an animation explaining the process and how classification works.
Paddy Power Bingo
A series of paid advertising videos for Paddy Power bingo
Champions league is backed
A series of animations looking back at the best champions league comebacks
British rowing team annoucements
We worked with British rowing filming and designing graphics for their world cup annoucementns for their social platforms.
Betfair Podcast
We worked with Betfair to produce titles for their succesful podcast series Football only bettor
Our Showreel
Here's a collection of a best sporting video work
Reviews
the project
Video Production for Telecommunications Network
"One thing that distinguished Stoke & Dagger from other providers was their quick response time."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I was the senior social and digital producer for a telecoms company that did broadband calls and TV — I worked a lot of the TV side of the business. I was responsible for doing the moving image promotions across digital and social media.
What challenge were you trying to address with Stoke & Dagger?
The previous agency we used to work with was very good at doing TV ads, posters, and billboards. However, we were looking for great execution across all social media and digital channels.
What was the scope of their involvement?
Stoke & Dagger brought along the expertise in turning above-the-line creative and animation into digital and social channels.
Initially, I would deliver a brief to them and they'd come back with very good ideas, as well as the range of budgets for different executions. From there, they moved on to the production phase, where they managed the project with me from the beginning to the final delivery. We also had to create videos for the on-demand platforms that were flexible enough to be updated regularly.
What is the team composition?
I worked closely with Paul (Managing Director), Caz (Creative Director), and Amanda (Producer).
How did you come to work with Stoke & Dagger?
I actually worked with Caz and Paul in a previous company, and I knew that they’d set up a business that has been going on for a couple of years. There was this specific job that one of our other agencies failed to deliver on, and I basically thought Stoke & Dagger were the ideal agency to come in and bail us out.
They helped us out and from there, we increased the work we did with them because they specialized in social, and that’s where we needed help with.
How much have you invested with them?
We probably invested close to ￡1,000,000 (approximately $1,300,100 USD) in over five years.
What is the status of this engagement?
My partnership with Stoke & Dagger ran from November 2014–March 2019. I left the company, but I know for a fact that they carried on working with a lot of my colleagues.
What evidence can you share that demonstrates the impact of the engagement?
Stoke & Dagger increased the engagement and clicks on our digital channels. They also drove us to innovate on social channels such as Facebook, which was very good. In addition, they also did a lot of promotions and educational stuff on YouTube, and were driving average watch times on our videos.
Moreover, besides coming up with ideas and a range for the budget, they were very good at scoping out the projects to give us more flexibility on options.
How did Stoke & Dagger perform from a project management standpoint?
They were always good at feeding back and they never missed a deadline. They never failed to deliver a task and if they said they’d get something done, they would. Moreover, they managed our expectations particularly well, and they made my life easy regarding that.
What did you find most impressive about them?
One thing that distinguished Stoke & Dagger from other providers was their quick response time, and the fact that they don’t just present one solution. They presented a host of ideas from a budget and execution point of view. They always came back to us with a number of approaches, especially with briefs with a lot of ambiguity.
Are there any areas they could improve?
No, nothing really jumps out.
Do you have any advice for potential customers?
You should definitely meet Stoke & Dagger in person because they’re very personable, and they’re very good at helping you shape the brief. By all means, have a brief developed to a degree that you possibly can.
Thanks to Stoke & Dagger, the company's digital engagement has improved significantly. They were also instrumental in driving growth to their digital efforts and positioning them to succeed in the long term. The team also increased the average user watch times on their YouTube videos.