STG Digital Marketing & AI Solutions

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CEO of Sage Marketing

Describe what your company does in a single sentence.

We are not the typical B2B Marketing Agency. We are your Marketing Partner. Your CMO. SAGE is home to an experienced team of marketers, strategists, creatives, and technophiles. We love to connect people with technology and innovation. We are inspired by leading companies to business success Our clients love us. Well, maybe we got a bit carried away, but they do trust us with their eyes closed. We are always there for them, helping them to increase sales, win awards, gain media coverage, and optimize their marketing. We're more than just a marketing team; we're strategic partners. SAGE Services  In-house CMO services - strategy, messaging, and branding  GOHO - demand generation, cold outbound, growth and ABM for fast-growing companies.  HubSpot marketing automation - automate your marketing & sales funnel with HubSpot.  Brand strategy & storytelling - the ultimate startup marketing kit for "fast-laners" on a budget.  Employer branding - keeping your employees happy and attracting new, ideal candidates.  Sales fuse - optimize your marketing-to-sales pipeline.  AI workshops - supercharge your team with hands-on AI workshops.  Events and trade shows - get the most out of your trade shows. Industries Bio-Technology | Medical Devices | Cyber Security | Fin-Tech | IoT | SaaS | BI | Semiconductor and Consumer Electronics | Media | AI Technology At SAGE Marketing, we offer more than just typical B2B marketing agency services. We provide fractional CMO and CMO As a Service solutions tailored to your specific needs. Our expertise spans across B2B marketing and SaaS marketing, supporting a diverse range of companies—from early-stage SaaS startups to enterprises looking to branch into new markets. We ensure your business can thrive in a competitive landscape.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire STG Digital Marketing to accomplish? 

As a marketing agency, our reputation relies heavily on the strength of our digital presence. We needed a website that didn’t just showcase our services but also reflected our personality as a dynamic, full-service partner for B2B tech startups. Our previous site had outdated design elements, limited functionality, and didn’t convey the level of innovation we bring to our clients. We hired STG Digital Marketing to rebuild our website from the ground up. Our goals were: A modern and engaging design that mirrors the energy of the startup world. Improved user experience with clear navigation for prospective clients and partners. SEO-friendly development to ensure we show up where our audience searches. Seamless integrations with our CRM and marketing tools so leads flow directly into our systems. We wanted a website that would inspire confidence and truly serve as the digital face of our company.

SOLUTION

How did you find STG Digital Marketing?

Referral

Why did you select STG Digital Marketing over others?

Pricing fit our budget

Great culture fit

Good value for cost

Referred to me

Company values aligned

How many teammates from STG Digital Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement covered every aspect of web development, from concept to launch. STG Digital Marketing delivered:

Website Redesign: They created a sleek, modern site that balanced creativity with functionality. The design emphasized our identity as a B2B tech marketing agency, with bold visuals, clear messaging, and interactive features.

Custom Development: Beyond design, they coded features tailored to our needs, including case study showcases, campaign landing pages, and dynamic contact forms.

SEO & Performance Optimization: From the start, they baked in technical SEO best practices, ensuring fast load times, mobile responsiveness, and structured data integration.

System Integrations: The new site was integrated with our CRM and marketing automation tools, ensuring smooth lead management.

Content Flexibility: They built a user-friendly CMS that allows our team to update content, add blog posts, and refresh campaigns without needing a developer.

Launch & Training: After testing, STG guided us through the launch process and provided training for our staff to confidently manage the site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results went beyond just having a new website. We immediately noticed improved engagement from prospective clients who complimented the design and ease of navigation. Our team was able to publish new content quickly without developer assistance, which meant our marketing campaigns could go live faster. The SEO-friendly build ensured that more of our target audience found us organically. Internally, having integrations with our CRM meant smoother workflows, as leads generated through the site were automatically funneled into our system, reducing manual work. Overall, the website became a more powerful business tool rather than just a static online presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

STG Digital Marketing’s project management was excellent. They worked in structured phases with clear timelines and milestones. Weekly check-ins kept us aligned, and they were always open to feedback, even when we requested design revisions late in the process. They used collaborative tools that made it easy for us to track progress and share input. Importantly, they delivered everything on schedule and never left us wondering about the project’s status.

What was your primary form of communication with STG Digital Marketing?

Virtual Meeting

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to truly understand the spirit of our agency and translate that into a digital experience. They didn’t just focus on technical specs; they asked about our story, our clients, and how we wanted people to feel when they visited our site. This holistic approach, combining design, development, and brand empathy, made the website feel like an authentic extension of who we are.

Are there any areas for improvement or something STG Digital Marketing could have done differently?

There were no significant issues during the project. If anything, we might have liked even more workshops at the beginning around UX brainstorming, but the final outcome more than met our expectations.