What evidence can you share that demonstrates the impact of the engagement?
We were thrilled with their work and very impressed with the overall look and branding. Once we launched, the return was insane. We are a very small nonprofit without much national exposure, but a popular radio station saw our web branding. They reached out, said we had the right look, and asked to partner with us for a new music program.
The next week, the regional marketing director of a major restaurant chain said the same thing. Out of all the kids’ museums in Florida, they chose to start a conversation with us about a cross-promotion that would get more families involved.
All our members loved it. When we launched it on Facebook, we had many comments telling us that we needed the refresh and that they loved how fresh it looked. Our board was ecstatic. A lot of key community players had nothing but great things to say. Previously, the brand hadn’t reflected that we were a cool kids’ museum. We couldn’t be more thrilled with the product.
How did Stevie & Fern perform from a project management standpoint?
They were very responsive. I sent the co-founder emails and typically got a response within the hour. If it was more urgent, I gave him a call. He would either answer or call me right back. I was in good hands; they took care of us.
What did you find most impressive about them?
After the initial brainstorming session and dive into our brand, they went above and beyond. They took the time to research our industry and competitors, identify our position in the marketplace, and move us to where we needed to be. We compete with preschools and other kids’ museums, so we decided to own our creative, hands-on elements as our brand identity.
They hosted interviews with parents and asked them if they had ever heard of our museum. They talked to some people who had never heard of us, some people that knew a little bit about us, and some brand advocates. Getting feedback about the museum and our branding was very beneficial for us. We were impressed that they took the initiative to dive into the whole industry, and not just Great Explorations Children’s Museum.
Do you have any advice for potential customers?
Take some risks. We’re an old-school children’s museum with a board that only knows what we have been doing for the last 30 years. Stevie & Fern made us think outside the box and try new things, even when we weren’t sure how they would be received by our audience.
It was scary at first, and hard to get everyone on board with the process, but it was incredibly beneficial to dive in and fully embrace the process. A lot of people don’t see the true benefits of marketing, so take the time, get passionate about it, and get involved.