STEVES&CO

Challenge

The third largest provider of financial and corporate services in the country, the team specialise in insurance, pensions, human resources, and actuarial consulting – operating with a focus on transparency, efficiency and good governance. In order to set themselves apart from the competition, this client approached us to design an insurance card to reflect their global vision while maintaining an emphasis on the Swiss market, in-line with the existing brand identity.

Following the success of the initial project, we were then commissioned to create informational corporate materials – and subsequently design the first ever company mascot.

Solution

In order to achieve the aim of conveying leadership, fortitude, and trust while highlighting the company's Swiss roots, our in-house design team created a strong bold red card with a darker, atlas-style outline of Switzerland on the card face. Clear black and white text and clean right angles were utilised to communicate clarity, efficiency and assurance.

Pleased with the outcome, Swiss Risk & Care then requested that we take a similar approach to design promotional posters for internal and external corporate use. Continuing these themes into the creation of the company mascot, our team of creatives conceptualised a versatile and charming animated character called Redi – named at our recommendation with this particular phonetic pattern to aid pronunciation for French and German speakers.

Impact

The launch of the card, promotional materials and mascot were extremely well-received in both local and international markets. Following our efforts, Swiss Risk & Care reported an influx of positive feedback – and a clear correlation between the launch of the mascot and a spike in consumer interest. These materials were used to advertise services to potential clients and onboard new employees, both of which were accomplished successfully.

Melita is the largest Maltese telecommunications company, offering services locally and increasingly throughout Europe. 

Since starting as a cable TV company, the brand has grown with new technologies and now offers quadruple play telecom services. As the brand grew, customer expectations increased, and our firm was approached by the company's leadership team to transform Melita’s brand and communications. Leading to what is arguably Malta's biggest rebrand in decades.

Following extensive brand health research led by McKinsey, we were tasked with directing the repositioning and rebranding of Melita, allowing the company to change the market perception while still making the most of existing brand equity. After winning the pitch, we worked to develop a brand identity to position Melita as a trusted brand, connecting people at a faster pace than ever before.

Through their very name, Melita is intrinsically tied to Malta, the local identity and heritage. 

With this in mind, we drew inspiration from Malta for the new branding, starting with the bold, light-blue brand colour, symbolising the surrounding sky and sea, contrasted with a bright pink, symbolising innovation and standout, true to the nation’s bold character. The rebrand was implemented across all levels of the brand architecture. 

The new brand was launched in 2017, alongside the launch of a new product, NexTV. All major touch-points, online and offline, were redesigned in line with the new brand. Within three weeks of the launch, Melita experienced their first net increase in subscribers (net-adds) in eight years. 

The rebrand also resulted in continuously improving customer and market perception, and Melita has continued to grow, now operating across borders with service offering in Italy, Switzerland and across Europe.