Stevens & Tate Marketing

The Chicago Bears unite Chicago like no other sports team. And diehard fans can never get enough coverage of the team and its players. One of TV’s long-running pregame shows is the Chicago Huddle, which provides exclusive insight and analysis from former and current players each week. One-on-one Q&A sessions in front of a live audience are interspersed with fan contests and more in-depth interviews.

As producer and editor of the Chicago Huddle, we seamlessly combine fresh, eye-catching graphics with live action and prerecorded segments to create an engaging experience that stands out among Comcast SportsNet’s programing. The Chicago Huddle continues to gain popularity every year has become a fan favorite during the NFL season.

The Chicagoland division of K. Hovnanian® Homes® was looking for a new way to educate and spark interest with today’s homebuyers. The goal was to clearly showcase the benefits of choosing a new home over a used home to potential buyers. Bright, energetic and eye-catching, the new campaign used straightforward, benefit-driven messaging to quickly hit on key reasons to buy new—and the advantages of choosing a K. Hovnanian® home. More buying power; lower energy bills; stylish, smart designs; and more—a series of print ads, emails, and online interactive elements each told a piece of the story and worked together to generate sales center traffic and increased sales.

Stevens & Tate oversees outreach marketing efforts for the Illinois division of national homebuilding giant K. Hovnanian® Homes. Each year the agency reviews performance data to make recommendations for the builder’s annual media plan…then monitors, manages and adjusts the plan as the year progresses. Stevens...

Being diagnosed with diabetes can be overwhelming for someone. The mission of the University of Chicago Medicine Kovler Diabetes Center is to help alleviate fear and confusion through education, clinical care, community connections, and research.

 Following a year-long search engine optimization program, Stevens & Tate Marketing launched a new and improved website for The University Of Chicago Medicine Kovler Diabetes Center. The website refresh was implemented to modernize the site to accommodate today’s audiences with a responsive design that renders well on mobile devices. The look of the new site also better reflects the overall University of Chicago Medicine brand while maintaining its own identity.

St. Catherine’s Village, Mississippi’s premier Continuing Care Retirement Community (CCRC), was struggling with an image problem. First, it was perceived as being too expensive and exclusive. Second, potential residents did not understand the value and benefits of a continuing life care community.

Stevens & Tate refined the message in all outreach marketing to be more welcoming, focusing on all the positive things that lie “beyond the gates” at St. Catherine’s Village. The agency also created a tag line to promote the property’s value and a graphic icon to illustrate Continuing Life Care in a simple, easy-to-understand manner. These elements were carried through new collateral materials and into the website, as well supported by a media buy, to establish a cohesive brand for St. Catherine’s Village that would resonate with today’s seniors.

The most trusted name in traditional patient charting systems for over 125 years, Carstens® was evolving to meet the changing needs of today’s healthcare environments. The company was developing new innovations to enhance to the point of care with electronic health records (EHR) support and secure medication distribution.

Goals included: refresh the brand image and create a clear message for moving forward; develop a cohesive campaign to build engagement; and strengthen the company’s position as a thought leader in the industry.

A thorough Competitive Advantages Discovery process was completed with the Carstens® team to determine unique selling propositions and get a clear understanding of where the company was headed. These interactive workshops and interviews uncovered insights that led to a solid messaging strategy and marketing direction for helping Carstens® grow.

Building on the company’s legacy but addressing the shift in the marketplace, focus was...

As part of an ongoing effort to meet the demands of today’s shoppers and enhance the in-store experience, Walgreens continues to expand its offering of exclusive owned brands. Most importantly, the owned brands must portray high quality and create a sense of reassurance, dependability, confidence, and trust.

When partnering with a well-known hosiery manufacturer to create Walgreens’ first high-end hosiery brand, the number one goal was to portray a very high level of perceived value. With direct involvement in the entire brand look and feel—including the logo, color palette, package styles, model selection, set staging, and more, we developed and launched WestLoop.

Living Solutions needed to have a consistent and recognizable look that could live across various aisles of a store. Design elements showcased quality at a value and allowed the brand to translate over any product line including auto and tool, kitchen and electronics, home accessories, lawn and garden,...

Genieco was looking to increase its audience base and generate sales of its GONESH® incense across new markets in the U.S. The goal was to bring incense into the mainstream and promote more common use among broader consumer groups. Finding a way to overcome the stigmas typically associated with incense burning and reach a wider range of consumers were key challenges. Strengthening the brand’s online presence was also important in order to build a larger audience base to market to in the future.

To gain insight into the marketplace and learn about the perception and behaviors of incense users, we created and executed in-depth online consumer surveys of key demographics nationwide. This data was used to determine accurate strategy and messaging direction for a new campaign designed to reach new audiences.

The campaign helped double GONESH’s Facebook fan base in only three months, and more than triple its social following within nine months. Today, those numbers...