Stevens & Tate Marketing

The Chicagoland division of K. Hovnanian® Homes® was looking for a new way to educate and spark interest with today’s homebuyers. The goal was to clearly showcase the benefits of choosing a new home over a used home to potential buyers. Bright, energetic and eye-catching, the new campaign used straightforward, benefit-driven messaging to quickly hit on key reasons to buy new—and the advantages of choosing a K. Hovnanian® home. More buying power; lower energy bills; stylish, smart designs; and more—a series of print ads, emails, and online interactive elements each told a piece of the story and worked together to generate sales center traffic and increased sales. Stevens & Tate oversees outreach marketing efforts for the Illinois division of national homebuilding giant K. Hovnanian® Homes. Each year the agency reviews performance data to make recommendations for the builder’s annual media plan…then monitors, manages and adjusts the plan as the year progresses. Stevens & Tate also develops creative campaigns—both evergreen and limited-time promotions—that are executed at the division level.

Being diagnosed with diabetes can be overwhelming for someone. The mission of the University of Chicago Medicine Kovler Diabetes Center is to help alleviate fear and confusion through education, clinical care, community connections, and research.

 Following a year-long search engine optimization program, Stevens & Tate Marketing launched a new and improved website for The University Of Chicago Medicine Kovler Diabetes Center. The website refresh was implemented to modernize the site to accommodate today’s audiences with a responsive design that renders well on mobile devices. The look of the new site also better reflects the overall University of Chicago Medicine brand while maintaining its own identity.

St. Catherine’s Village, Mississippi’s premier Continuing Care Retirement Community (CCRC), was struggling with an image problem. First, it was perceived as being too expensive and exclusive. Second, potential residents did not understand the value and benefits of a continuing life care community.

Stevens & Tate refined the message in all outreach marketing to be more welcoming, focusing on all the positive things that lie “beyond the gates” at St. Catherine’s Village. The agency also created a tag line to promote the property’s value and a graphic icon to illustrate Continuing Life Care in a simple, easy-to-understand manner. These elements were carried through new collateral materials and into the website, as well supported by a media buy, to establish a cohesive brand for St. Catherine’s Village that would resonate with today’s seniors.

The most trusted name in traditional patient charting systems for over 125 years, Carstens® was evolving to meet the changing needs of today’s healthcare environments. The company was developing new innovations to enhance to the point of care with electronic health records (EHR) support and secure medication distribution.

Goals included: refresh the brand image and create a clear message for moving forward; develop a cohesive campaign to build engagement; and strengthen the company’s position as a thought leader in the industry.

A thorough Competitive Advantages Discovery process was completed with the Carstens® team to determine unique selling propositions and get a clear understanding of where the company was headed. These interactive workshops and interviews uncovered insights that led to a solid messaging strategy and marketing direction for helping Carstens® grow.

Building on the company’s legacy but addressing the shift in the marketplace, focus was placed on Carstens’® core products—the WALLAroo® and the WALKAroo™—as well as introducing revolutionary new solutions.

Solution-based messaging speaks to each audience directly across all touchpoints, with executions spanning a range of media. Recognizable brand consistency has been created while offering ultimate flexibility to keep audiences engaged—and keep Carstens® ahead of its competition. To date, the company has increased market penetration, has reached a wider audience base, and solidified its position as an industry leader.

As part of an ongoing effort to meet the demands of today’s shoppers and enhance the in-store experience, Walgreens continues to expand its offering of exclusive owned brands. Most importantly, the owned brands must portray high quality and create a sense of reassurance, dependability, confidence, and trust.

When partnering with a well-known hosiery manufacturer to create Walgreens’ first high-end hosiery brand, the number one goal was to portray a very high level of perceived value. With direct involvement in the entire brand look and feel—including the logo, color palette, package styles, model selection, set staging, and more, we developed and launched WestLoop.

Living Solutions needed to have a consistent and recognizable look that could live across various aisles of a store. Design elements showcased quality at a value and allowed the brand to translate over any product line including auto and tool, kitchen and electronics, home accessories, lawn and garden, home goods, seasonal items, and more.

WestLoop became the first chic, fashionable luxury brand in the retailer’s owned product portfolio. It continues to trigger impulse purchases in store and build a loyal returning customer base—growing to encompass other apparel lines as well.

Living Solutions has been one of Walgreens’ longest running and most successful owned brands to date—with individual retail categories that continue to grow and expand in product offerings across multiple price points and categories.

Genieco was looking to increase its audience base and generate sales of its GONESH® incense across new markets in the U.S. The goal was to bring incense into the mainstream and promote more common use among broader consumer groups. Finding a way to overcome the stigmas typically associated with incense burning and reach a wider range of consumers were key challenges. Strengthening the brand’s online presence was also important in order to build a larger audience base to market to in the future.

To gain insight into the marketplace and learn about the perception and behaviors of incense users, we created and executed in-depth online consumer surveys of key demographics nationwide. This data was used to determine accurate strategy and messaging direction for a new campaign designed to reach new audiences.

The campaign helped double GONESH’s Facebook fan base in only three months, and more than triple its social following within nine months. Today, those numbers continue to grow, as do the brand’s national sales.

In fact, the demographic research and success of the online campaign has led to the development of an entirely new brand for Genieco. We worked to create the name, the look, the feel, the messaging, and the launch strategy for the new brand—GONESH® SPARKZ Sticks.

With a trusted system that has been used in the United States and globally for more than 30 years, DSI Spaceframes is well rooted in space frame technology. Their exclusive System III is the most versatile and attractive ball-and-tube system available. It offers the world’s largest span and longest cantilever. Components are constructed of certified, locally sourced steel. Nodes are made of forged steel…milled, drilled and tapped to design requirements. Members have a galvanized finish with a powder coat for industry best corrosion resistance. The result is a completed structure with a tough, mar resistant architectural finish that is attractive and easy to maintain.

DSI Spaceframes wanted a new website that elevated their presence and footprint in the marketplace. They also had a desire to show up higher in search engine queries. Stevens & Tate presented a Growth-Driven strategy so that DSI could have a new website up quickly. From that point, the site was built upon with projects, photos, press releases, content, and design updates based on analytics, form completion, and heat maps.

One of the country’s largest suppliers of bread and dough products, Gonnella® stays on the forefront of the mass-market bakery industry with products that meet consumer demands. To match the trend toward more healthy, natural foods, it reformulated its frozen dough items to be made with unbleached flour and free of unnecessary chemical additives.

Our comprehensive program to brand, launch and introduce the new clean-label frozen dough items highlighted its natural essence—using wholesome, healthy imagery; simple, straightforward messaging; and earthy tones. National retail buyers were targeted through press, tradeshow signage, handouts and displays, as well as a corresponding outreach campaign including direct mail and email. The launch helped Gonnella® reach new markets and get in front of buyers for specialty, whole foods and natural food chains nationwide.

P3rceive’s innovated software needed to be packaged for the consumer market. Using a style of infographics, the message of “simple use” came through the brand. Stevens & Tate started with a logo, tagline, powerpoint decks, one page leave behind, competitive advantage exercise and eventually landed on a website that explains the software and buying selections. Through infographics, the brand was launched which help carve the story and helped the target audience of the C-Suite to quickly identify the problem and to solve it.

The Q Center was struggling with its identity online, emulating a corporate brand that didn’t truly reflect what the Q Center is. More than a conference center, it’s an experience with team building activities and world-class event production services. In fact, the Q Center saw an opportunity to promote its creative services department as a separate entity and revenue stream. Additionally, the Q Center was growing in popularity as a wedding venue, yet its website lacked content about this valuable service line.

To break away from the cookie-cutter corporate look, Stevens & Tate gave the Q Center its own personality and brand identity. A new website highlighted the property’s competitive advantages in a conversational and friendly tone more in line with the company’s character. It speaks to both event planners and guests individually, focusing on what is most important to each audience. From there, the Q Creative microsite was born to cross-promote the conference center’s audio-visual and creative services. Finally, an elegant microsite touting the property as a wedding destination was developed to speak directly to brides to be.

The Wheaton College Artist Series began in 1950 with a performance by the Robert Shaw Chorale in Coray Alumni Gymnasium. Since then, the last seven decades have featured the world’s best orchestras, chorus, string quartets, brass quintets, dance companies, world music ensembles, conductors, and vocal and instrumental soloists to hundreds of thousands of appreciative concertgoers, including many of Wheaton College’s undergraduate music majors who benefit from having these world-class artists on campus.

As the Village of Streamwood was getting set to celebrate its 60th Anniversary, they turned to us to help with the festivities. The goal was to increase community excitement for the special birthday, as well as to educate on the Village’s rich history in a unique and memorable way. At the heart of our efforts was a new logo – a mark that added to the celebratory feel, and became a staple of recognition for the community – proudly displayed on everything from street-side posters and light-post signs, to police cars, fire trucks, and city workers’ uniforms. There was a 60th Anniversary version of this logo which was removed from items after six months.

To further commemorate the historic event, we developed a dramatic timeline 40-foot, two-wall display for Streamwood’s municipal office. Using a combination of stunning historic photography and vibrant present-day images, this striking museum-like piece captured the essence of the Village from yesteryear to today. A custom Plexiglas overlay highlighting a timeline of important dates/events added to the visual appeal, and left visitors filled with positive anticipation for the future.

The Chicago Bears unite Chicago like no other sports team. And diehard fans can never get enough coverage of the team and its players. One of TV’s long-running pregame shows is the Chicago Huddle, which provides exclusive insight and analysis from former and current players each week. One-on-one Q&A sessions in front of a live audience are interspersed with fan contests and more in-depth interviews.

As producer and editor of the Chicago Huddle, we seamlessly combine fresh, eye-catching graphics with live action and prerecorded segments to create an engaging experience that stands out among Comcast SportsNet’s programing. The Chicago Huddle continues to gain popularity every year has become a fan favorite during the NFL season.