Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
I have no hard KPIs [key performance indicator], but I can mention qualitative feedback from people who have visited our trade show booth and looked through our brochure. I was told that they were some of the best brochures they’d seen. It tells our story clearly, and it’s attractive. Likewise, the booth itself has received praise many of times.
Our website was terrible before, and now it looks good, but I don’t necessarily have numbers which would show that we’re making more money because of it.
A big part of being a small company is what we call “the big lie,” namely communicating a much larger footprint or impact than we necessarily have. A big part of broadcasting that larger footprint has been looking like a much more professional company. Things like the booth, the brochure, the logo, and our website are at the top-notch, professional level they should be at.
I feel that, instead of States of Matter pushing their own ideas in a disruptive manner, we were able to come up with an extremely organic result, which fit who we were very well. Much of the help in figuring that out was based on States of Matter’s input, so their ideas did go into the process but in a positive way. They were helping me uncover what the brand was, as opposed to steering it in a wrong direction.
How did States of Matter perform from a project management standpoint?
Stephanie [Producer, States of Matter], our project manager, has been in charge of the process and has always been extremely attentive to our schedule and budget, letting me know when something I was asking for had the potential of shifting our plan.
What did you find most impressive about States of Matter?
A part of why I like working with States of Matter so much is that they’re very smart and good at figuring out different elements, as opposed to making random choices. Their decisions never felt like toss-offs, but rather are rigorous around what’s the right answer for us.
We’re a very smart company, and we do well working with other smart people. By this, I am referring to the intellectual rigor that States of Matter can bring to the work. It’s never a choice based on what they’re feeling like on a certain day. This goes a long way into our relationship with States of Matter.
I’ve never seen States of Matter’s egos get involved in decisions. It’s always a collaborative process, even though they may push back sometimes.
Are there any areas States of Matter could improve?
States of Matter is an expensive company, but I keep coming back to them. Ultimately, this is the level of work I’m willing to pay for. I don’t blame them for the hours being put in, but I do have realizations over the amount of money we’re spending. It’s easily worth it, though.
What tips or recommendations could you share that might increase the likelihood of success with States of Matter?
Put your time into it. From working with States of Matter, I have discovered that the best results come from a high level of engagement with the client. I’ve heard them complain that certain clients don’t do that, which makes it hard to get the best results. Delegating the collaboration to the lower levels will not get the best results.