Multi-brand, multi-experience: Future-shaping retail for Sevenstore
SEVENSTORE is a successful, high-end sneaker, streetwear and contemporary fashion retailer. Its roster of brands mixes ‘newgen’ labels with more recognised designers; a non-traditional and unique edit of menswear that’s a huge hit with its fashion-forward customers.
At the heart of the new store concept is SEVENSTORE’S belief that…
‘fashion is much more than clothes, shoes and accessories, and retail is more than windows, rails and tills' - the design blurs the boundaries between commerce and creativity. Its dual function as both venue and store carefully intertwines a curated programme of content with changing fashion collections.Community-led, Destination Retail
SEVENSTORE is named after the seven streets on which its illustrious home city of Liverpool is founded – Liverpool’s post-industrial heartland and a creative hotbed for the North West – reflects the brand’s commitment to reinvention and regeneration.
Inspired by Liverpool’s thriving creative culture, SEVENSTORE is designed to build close links with the creative community. The space can be refreshed every seven weeks. Each new edition is supported with a social media and content campaign to pull in visitors, encouraging them to explore a relatively undiscovered part of Liverpool, not traditionally associated with shopping.
Spread across two floors, the space pairs a retail-focussed ground floor with an expansive basement equipped to host a range of music events, panel discussions and brand activations. Powerful A/V installations, focused around a digital footwear wall, deliver disruptive and distinctive storytelling to amplify brands and differentiate the entire experience in line with the events calendar.