A digital agency with a broadcast heart
We are digital, marketing and brand production company with a broadcast background.
We produce stories that spark emotion and deliver live and engaging fast-turnaround content for our clients across television, digital and social media.
Focus
Recommended Providers
Portfolio
Shell, British Airways, WWE, BBC, Channel 4, Red Bull, Amazon Prime Video, E!, News Corp, MTV Networks, Met Office, American Airlines

Resorts World Birmingham - Christmas Advert
The client was looking to compete at Christmas and drive footfall to Resorts World Birmingham, but with a shopping mall, cinemas and restaurants they had previously struggled to find an impactful creative that covered their key areas without it becoming confusing. They approached Starstruck to come up with an idea that could be used across their TV and digital campaigns ahead of and during their key trading weeks.
We recognised that Resorts World didn't want to come across too cool or too serious and first and foremost wanted to come across as fun. The Starstruck creative team suggested working with rising comedy star, Michael Spicer (The Room Next Door / BBC Radio 4) and storyboarded a brainstorm session that saw Spicer suggesting unrealistic ideas for their new Christmas campaign.
The Results
The video ran on owned channels and with over 500,000 impressions in the geo-targeted areas, Starstruck's creative enhanced Resorts World Birmingham's Christmas campaign helping make it the most successful period in the complex's six-year history.
At the time of pitching, Michael Spicer had 80,000 Twitter followers but after the campaign launched this had risen to over 250,000. Resorts World Birmingham’s marketing team said: "the quality of the advert was fantastic, you followed our brief and were absolutely brilliant to work with".

Amazon - Home of Black Friday
For the last four years, Starstruck has produced the video content marking the biggest dates in Amazon’s calendar, Prime Day and The Home of Black Friday. As two of the biggest shopping days of the year, the pressure was on when the biggest retailer on the planet asked us to create fast-turnaround content capturing these key consumer moments.
Every year we build a newsroom style facility at Amazon’s ‘Home of Black Friday’ pop-up that hosts workshops and activities ranging from workout classes, to celebrity book signings and cooking demonstrations.
Editing on the ground our team creates social and press assets that bring to life these celebrity appearances, brand showcases and surprise and delight moments –highlighting the excitement around Amazon’s Black Friday and Cyber Monday deals.
We've handled a multitude of high-end, high-volume production solutions across the entire campaigns, from multi-day event coverage to post-event internal communications.
A video content series that first introduced the American tradition of Black Friday shopping to Brits and now showcases the breadth of products available on the site, excitedly kicking off the start of Christmas shopping season.

Bulk Powders "Trainlike a champ" feat Anthony Joshua
Bulk Powders asked us to help deliver a heavyweight creative that packed a serious punch. Stepping into the ring to help champion their nutrition and wellness range was World and 2012 Olympic heavyweight boxing champion, Anthony Joshua.
Charged with creating something that displayed high energy, passion and focus, the digital and commercial spots had a clear message to audiences; train like a champ and you can achieve greatness too.
Working to a tight schedule with multiple set-ups on location in central London, our team worked fast, to tight deadlines, to capture the stunning content, including our licensed drone operator shooting rooftop visuals to elevate the production value.
The launch was supported with earned media interviews placed with key lifestyle media partners.

Hilton - International Women Day 2020
We worked with Hilton on their 2020 International Women’s Day campaign. Tasked with creating a video that showcased something unique – an all-female run hotel – we filmed a ‘Day in The Life’ style video at Hilton London Canary Wharf.
The video celebrated this year’s International Women’s Day, championed more women in senior management roles and showcased the benefits of a career in hospitality. The campaign included research that polled women’s feelings around flexible working and asked them what was most important to them when looking for a new job. The video matched up this external research with customer vox-pops and on camera interviews with Hilton Team Members. The end result was a two-minute video charting the typical day of a General Manger and her top team, from their morning stand-up meeting, to a busy breakfast service and multiple conferences and events in the heart of London’s financial district.
The content was used across Hilton’s own social and internal channels and picked up by national print, online and broadcast media. Specific Instagram story and IG TV versions also performed well.

British Airways #BAMAGIC Campaign
Starstruck has been British Airways’ production agency of choice since 2014, creating fast turnaround content for the airline’s in-house PR team. Specialising in human-interest led stories, we produced the ‘BA Magic’ series which ran from 2017 until 2019, culminating in #BAMagic100 to celebrate a milestone in aviation, the airline’s centenary.
We were tasked with creating a series of ‘surprise and delight’ videos to sit on British Airways’ social channels. The videos followed deserving customers who wrote in, to the airline and explained why they deserved a trip of a lifetime. Our crews captured these incredible moments, documentary style, helping bring the airline’s signature customer service and style to life.
Shoots to Hong Kong, Australia, New York, Chicago and The Caribbean, among others, followed as the successful series gained momentum and was rolled out across multiple markets across the globe. The videos captured an entire spectrum of emotions; love, laughter, shock and tears, as the deserving customers were surprised with family reunions, first-class flights, money-can’t-buy experiences and appearances from their favourite celebrities.
The social led campaign ran for over three years and resulted in more than 20 videos that were picked up by UK and International media outlets. #BAMagic was one of the best performing campaigns on the airline’s social channel, sparking a high level of engagement and brand love.

Fearne Cotton's Happy Place Festival
We were asked by talent agency YM&U, to help broadcaster, Fearne Cotton and her followers get into the festival spirit, as the production partner for this year’s Happy Place Festival. In its second year, Happy Place Festival is a celebration of wellness, mindfulness, health and inspiration that follows on from Fearne’s highly-acclaimed podcast and her best-selling book, Happy.
Pre-Coronavirus the festival was set to be held in London and Cheshire but given the lockdown restrictions, the event was going to have to be completely cancelled or totally re-worked. We were tasked with re-imagining Happy Place as a virtual, free-to-access, event.
Trying to unlock the festival spirit in a virtual setting was difficult but we found a way to film remotely with multi-camera set-ups, helping elevate self-shot content between Fearne and her contributors. We captured celebrity guest interviews with Gary Barlow, Tom Daley, Frankie Bridge, Professor Greene and Craig David, among others.
The Starstruck team then edited more than 120 pieces of content ranging from interviews to creative workshops and mindfulness classes. We created an appoint-to-view schedule for ‘festival-goers’ with a series of ‘live’ playouts throughout the month of June.
There are challenges with filming everything remotely, but like a lot of brands, Starstruck needed to pivot to a digital format and help bring the festival to life in a very unique way. The festival reached an even bigger audience than previous years, as ‘festival-goers’ tuned in from the comfort of their living rooms. Starstruck’s production work on Happy Place marked the start of a summer of virtual content as the agency partnered with talent and corporate clients to re-work physical events into streamed ones. The team re-imagining concepts for Shell, Virgin and LinkedIn.
Reviews
the project
Video Production for Hotel Chain
"Starstruck doesn't just take a brief and delivery, they take a brief, make it better, then deliver."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am one of a hotel chains Senior PR Managers, working across all 11 brands in Europe, Middle East and Africa. My team look after Corporate Communications in this region.
For what projects/services did your company hire Starstruck?
We worked with them on a campaign we created to promote hospitality and a career at the hotel chain as a leading option for women. The campaign was tied to International Women's Day and followed the team at our Canary Wharf location- a hotel run entirely by women.
What were your goals for this project?
Our goals were to create a shareable video that was picked up by online news outlets and generated significant views on social media.
How did you select this vendor?
I have worked with the Starstruck team for more than 7 years now, first working with the CEO Adrian Dickson at News International. I also brought them onboard as our retained content agency at British Airways, where Starstruck are now the retained content agency across PR, Marketing and Social for British Airways worldwide, American Airlines in Europe and IAG, BA's parent company.
Describe the video(s) and the process in detail.
We worked with the Starstruck senior team for conception to launch, they were heavily involved in the ideation and helped us shape the brief for senior leaders across the business. As always Starstruck assembled their expert crew at short notice and were instrumental in helping us bring the idea to life and make the stunt newsworthy and interesting as well as beautifully shot.
What was your vendors' project management or feedback process?
The crew consisted of two camera ops and one producer/ creative director. There were three rounds of feedback and all our edits were incorporated quickly and the final project was delivered two days ahead of schedule.
Can you share any outcomes from the project that demonstrate progress or success?
The video was one of our most successful campaigns of the last 12 months and was picked up by 15 news outlets. Footage was also included in a segment on Sky News' breakfast show with Kay Burley. Our CEO also shared it on his own channels and feedback and engagement was 20 per cent higher than the benchmark figure.
How effective was the workflow between your team and theirs?
The workflow was highly effective. I was in regular contact with the Creative Director, bouncing ideas across WhatsApp and then short daily calls from two weeks before the shoot.
What did you find most impressive about this company?
This was the first project I worked with Starstruck on in a new role, and this was their first project for us. The really researched the brand and studied in detail previous video led campaigns we had put out as a business.
I included this in the brief but they had already looked at previous work in detail and came with ideas and feedback to our first session. Starstruck doesn't just take a brief and delivery, they take a brief, make it better, then deliver.
Are there any areas for improvement?
There were learnings on our side in terms of sign off and approval so for next time we will have to make sure as a business we are slightly more agile.
the project
Television Content for a Broadcasting Channel
“They have a good relationship with movie studios and, thus, a lot of access to great talent.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I'm the commissioning editor at a broadcasting channel in the UK.
What challenge were you trying to address with Starstruck?
We were trying to reach a younger audience, so we needed to find an independent producer to create TV and digital content for our channel.
What was the scope of their involvement?
Starstruck pitched a couple of ideas that we ended up green-lighting as TV shows to air on our platforms, including a parody movie review and a documentary featuring WWE. They then collaborated with me to shape the content and provided full production services.
What is the team composition?
James (Creative Director, Starstruck) is our main point of contact, but I've also spoken to a few others on their team as well.
How did you come to work with Starstruck?
A colleague who had worked with them in the past introduced me to them. They have a great reputation in our industry for producing the kind of content we were after, and we ended up liking the ideas they pitched during the tendering process.
How much have you invested with them?
For the projects we've commissioned, we've invested in the range of $50,000–$200,000 per show.
What is the status of this engagement?
We've been working with them since around August 2016, and they continue to pitch ideas to our team on a regular basis.
What evidence can you share that demonstrates the impact of the engagement?
Getting their projects green-lit in the first place is a testament to how well their ideas have been received. Overall, we've been very happy with their work over the years.
How did Starstruck perform from a project management standpoint?
They're great to work with, easy to talk to, and flexible in their approach. During the documentary they produced, for example, they faced a few challenges outside of their control, but they coped extremely well. They kept me in the loop throughout the process and navigated a tricky situation with a lot of professionalism.
What did you find most impressive about them?
They have a good relationship with movie studios and, thus, a lot of access to great talent. That includes finding and working with new comedians, which is right of our alley.
They're also good about adapting to the changing landscape in their industry. Previously, they mostly focused on TV content, but now they're very involved in producing digital content as well.
Are there any areas they could improve?
No. All of our projects have gone very well thus far.
Do you have any advice for potential customers?
Take advantage of their relationship with movie studios and their ability to find new comedic talent. It's offered a lot of value to the work they've done for us.
The video was one of the client's most successful campaigns, and was covered by 15 major news outlets. Starstruck provides high-quality results through a collaborative process. The team pays attention to detail and communicates clearly.