Starstruck

The client was looking to compete at Christmas and drive footfall to Resorts World Birmingham, but with a shopping mall, cinemas and restaurants they had previously struggled to find an impactful creative that covered their key areas without it becoming confusing. They approached Starstruck to come up with an idea that could be used across their TV and digital campaigns ahead of and during their key trading weeks.

We recognised that Resorts World didn't want to come across too cool or too serious and first and foremost wanted to come across as fun. The Starstruck creative team suggested working with rising comedy star, Michael Spicer (The Room Next Door / BBC Radio 4) and storyboarded a brainstorm session that saw Spicer suggesting unrealistic ideas for their new Christmas campaign. 

The Results

The video ran on owned channels and with over 500,000 impressions in the geo-targeted areas, Starstruck's creative enhanced Resorts World Birmingham's Christmas campaign helping make it the most successful period in the complex's six-year history.

At the time of pitching, Michael Spicer had 80,000 Twitter followers but after the campaign launched this had risen to over 250,000. Resorts World Birmingham’s marketing team said: "the quality of the advert was fantastic, you followed our brief and were absolutely brilliant to work with". 

For the last four years, Starstruck has produced the video content marking the biggest dates in Amazon’s calendar, Prime Day and The Home of Black Friday. As two of the biggest shopping days of the year, the pressure was on when the biggest retailer on the planet asked us to create fast-turnaround content capturing these key consumer moments. 

Every year we build a newsroom style facility at Amazon’s ‘Home of Black Friday’ pop-up that hosts workshops and activities ranging from workout classes, to celebrity book signings and cooking demonstrations. 

Editing on the ground our team creates social and press assets that bring to life these celebrity appearances, brand showcases and surprise and delight moments –highlighting the excitement around Amazon’s Black Friday and Cyber Monday deals. 

We've handled a multitude of high-end, high-volume production solutions across the entire campaigns, from multi-day event coverage to post-event internal communications. 

A video content series that first introduced the American tradition of Black Friday shopping to Brits and now showcases the breadth of products available on the site, excitedly kicking off the start of Christmas shopping season. 

Bulk Powders asked us to help deliver a heavyweight creative that packed a serious punch. Stepping into the ring to help champion their nutrition and wellness range was World and 2012 Olympic heavyweight boxing champion, Anthony Joshua. 

Charged with creating something that displayed high energy, passion and focus, the digital and commercial spots had a clear message to audiences; train like a champ and you can achieve greatness too. 

Working to a tight schedule with multiple set-ups on location in central London, our team worked fast, to tight deadlines, to capture the stunning content, including our licensed drone operator shooting rooftop visuals to elevate the production value.

The launch was supported with earned media interviews placed with key lifestyle media partners. 

We worked with Hilton on their 2020 International Women’s Day campaign. Tasked with creating a video that showcased something unique – an all-female run hotel – we filmed a ‘Day in The Life’ style video at Hilton London Canary Wharf. 

The video celebrated this year’s International Women’s Day, championed more women in senior management roles and showcased the benefits of a career in hospitality. The campaign included research that polled women’s feelings around flexible working and asked them what was most important to them when looking for a new job. The video matched up this external research with customer vox-pops and on camera interviews with Hilton Team Members. The end result was a two-minute video charting the typical day of a General Manger and her top team, from their morning stand-up meeting, to a busy breakfast service and multiple conferences and events in the heart of London’s financial district.   

The content was used across Hilton’s own social and internal channels and picked up by national print, online and broadcast media. Specific Instagram story and IG TV versions also performed well.  

Starstruck has been British Airways’ production agency of choice since 2014, creating fast turnaround content for the airline’s in-house PR team. Specialising in human-interest led stories, we produced the ‘BA Magic’ series which ran from 2017 until 2019, culminating in #BAMagic100 to celebrate a milestone in aviation, the airline’s centenary.

 We were tasked with creating a series of ‘surprise and delight’ videos to sit on British Airways’ social channels. The videos followed deserving customers who wrote in, to the airline and explained why they deserved a trip of a lifetime. Our crews captured these incredible moments, documentary style, helping bring the airline’s signature customer service and style to life. 

Shoots to Hong Kong, Australia, New York, Chicago and The Caribbean, among others, followed as the successful series gained momentum and was rolled out across multiple markets across the globe. The videos captured an entire spectrum of emotions; love, laughter, shock and tears, as the deserving customers were surprised with family reunions, first-class flights, money-can’t-buy experiences and appearances from their favourite celebrities. 

The social led campaign ran for over three years and resulted in more than 20 videos that were picked up by UK and International media outlets. #BAMagic was one of the best performing campaigns on the airline’s social channel, sparking a high level of engagement and brand love. 

We were asked by talent agency YM&U, to help broadcaster, Fearne Cotton and her followers get into the festival spirit, as the production partner for this year’s Happy Place Festival. In its second year, Happy Place Festival is a celebration of wellness, mindfulness, health and inspiration that follows on from Fearne’s highly-acclaimed podcast and her best-selling book, Happy. 

Pre-Coronavirus the festival was set to be held in London and Cheshire but given the lockdown restrictions, the event was going to have to be completely cancelled or totally re-worked. We were tasked with re-imagining Happy Place as a virtual, free-to-access, event.

Trying to unlock the festival spirit in a virtual setting was difficult but we found a way to film remotely with multi-camera set-ups, helping elevate self-shot content between Fearne and her contributors. We captured celebrity guest interviews with Gary Barlow, Tom Daley, Frankie Bridge, Professor Greene and Craig David, among others. 

The Starstruck team then edited more than 120 pieces of content ranging from interviews to creative workshops and mindfulness classes. We created an appoint-to-view schedule for ‘festival-goers’ with a series of ‘live’ playouts throughout the month of June. 

There are challenges with filming everything remotely, but like a lot of brands, Starstruck needed to pivot to a digital format and help bring the festival to life in a very unique way. The festival reached an even bigger audience than previous years, as ‘festival-goers’ tuned in from the comfort of their living rooms. Starstruck’s production work on Happy Place marked the start of a summer of virtual content as the agency partnered with talent and corporate clients to re-work physical events into streamed ones. The team re-imagining concepts for Shell, Virgin and LinkedIn.