Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Regarding press alone, their work has doubled or tripled the publication or engagement that we had previously. Stanton & Company added a lot of value in terms of the types of publications that we were getting. We started getting bigger and more frequent hits. Each of the hits was talking about the things we needed to talk about.
We did not have much success before working with Stanton & Company in terms of getting the brand in each mention or hitting the points that we wanted to hit, but Stanton and Company knocked it out of the park. As a small brand, we were approaching people a lot of times, but now people are approaching us.
We’ve seen an uptick in brand and product recognition. Açaí is not a household name yet; it’s on the coasts, but not in all the states in between, yet we feel like we’ve caught momentum.
How did Stanton and Company perform from a project management standpoint?
Stanton & Company is great and easy to work with. They’re super “on it” and very professional. Regarding PR, they’re the authority to me. A lot of times, they’ll bring an idea to me, and I’ll ask for their opinion. They’re really good about giving an honest opinion, and they end up swaying my decision one way or the other. It’s been right 95% of the time.
They’re always available. Stanton & Company hits deadlines and keeps me on track a lot of times. I find them to be really helpful. We communicated through email.
What did you find most impressive about Stanton and Company?
We’re a small company, so we don’t have a huge budget, but that was never a problem for them. They’ve always said, “Tell us what you have, and we’re going to make something happen with it.” They’re super nimble and very creative, which has been helpful. From the second that we brought them on, we knew it was the right decision, and we haven’t looked back on that.
Are there any areas Stanton and Company could improve?
For a small company, there’s only so many things we can do. They’ve been so great at providing many opportunities for us, that we had to go back and ask them also to tell us which ones they think we should do. That’s helped our communication a little bit.
They hit our demographic and the niche market, but we’d also like to get outside of that a little bit. That’s partially our fault because it’s been an initiative for us to go towards that, but now we need to broaden out a little bit. I think Stanton & Company can help us do that.