Stand-Up.Marketing

BACKGROUND

Please describe your company and position.

I am the executive of II Creeks Plaza

Describe what your company does in a single sentence.

II Creeks Plaza is a shopping and dining center in Richardson, TX, offering a curated mix of local boutiques, eateries, and services in a walkable, community-focused setting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stand-Up.Marketing to accomplish?

• Build a modern, user-friendly website for II Creeks Plaza to highlight tenants and attract local foot traffic.
• Increase online visibility through SEO and Google Business optimization.
• Improve social media presence and manage online reviews to build community engagement and trust.

SOLUTION

How did you find Stand-Up.Marketing?

Referral

Why did you select Stand-Up.Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Stand-Up.Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Stand-Up.Marketing provided a full digital marketing solution for II Creeks Plaza focused on increasing local visibility, driving foot traffic, and supporting tenant success. The scope included the design and launch of a modern, mobile-friendly website showcasing plaza businesses, events, and contact information. They also managed ongoing SEO to improve search engine rankings for local search terms related to dining, shopping, and services in Richardson, TX.

In addition, Stand-Up.Marketing handled our social media content and strategy, boosting community engagement and promoting upcoming events. PPC campaigns were launched to increase visibility around key events and tenant promotions, and they provided ongoing reputation management by monitoring and responding to reviews and ensuring accurate listings across online directories.

Key deliverables included:

Custom website design and launch
On-page and local SEO implementation
Social media marketing and content planning
Event-focused PPC advertising on Google and Facebook
Review generation and reputation management
Performance reporting and ongoing consultation
Their team worked closely with us and our tenants to align all marketing efforts with the plaza’s brand and business goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first 60 days, II Creeks Plaza saw a significant increase in online visibility and engagement. Website traffic grew by over 75%, with most visitors finding the site through improved local SEO rankings. The plaza's Google Business Profile gained more visibility, leading to a steady rise in customer reviews and improved ratings. Social media engagement also increased, with higher reach and interaction on event promotions. Paid ad campaigns generated strong click-through rates and helped drive attendance to local events. Overall, the digital presence became more consistent, discoverable, and effective at attracting both new and returning visitors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Stand-Up.Marketing was highly organized and responsive throughout the project. They communicated clearly, set realistic timelines, and delivered each phase on schedule — from the website launch to ongoing SEO and ad campaigns. They were quick to respond to our questions, made requested updates promptly, and adapted to our needs as priorities shifted, especially around event promotions. Their approach felt more like a collaborative partnership than a vendor relationship.

What was your primary form of communication with Stand-Up.Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about Stand-Up.Marketing is their ability to combine technical marketing expertise with a real understanding of small business needs. They didn’t just push services — they listened, offered strategic input, and delivered work that reflected our goals and community vibe. Their transparency, fast turnaround, and dedication to real results made them feel like an extension of our team rather than an outside agency.

Are there any areas for improvement or something Stand-Up.Marketing could have done differently?

The only area for potential improvement would be expanding their support hours during busy event weeks — even though they were highly responsive, extended availability for last-minute changes or weekend promotions would have been helpful. That said, their communication and turnaround time were still far above average, and they always did their best to accommodate urgent needs.