Brands +websites for companies on the rise.
Who We Are
Stack Creative is a boutique agency that builds websites, brands, and campaigns for companies on the rise.
Our job is to help you get your story straight for the long run. Our suite of services, activities, and outputs all ladder up to one simple goal: elevating your business through audience awareness and customer love.
- Branding + Design
- Website Design and Development
- Digital Ads + Email Marketing
- Access Community Capital Fund
- BILD GTA
- Canadian Women & Sport
- Civis Law
- Debut Group
- Delta Growth
- ePACT Network
- Loft Communications
- Massive Damage Games
- Memory Labs
- Mother Raw
- Muskoka Grown
- Spark Consulting
- Taggart Group of Companies
- Take Some Risk
- The Moment
- World Vision
Canadian Women & Sport, Mars-Wrigley, World Vision, BILD GTA, ACCESS Community Capital Fund, Memory Labs, Mother Raw, The Moment, Wattpad, Taggart Group of Companies, RadiusONE, Spark Consulting, JobBliss, Civis Law, Loft Communications, Debut Group
Canadian Women & Sport is an organization dedicated to creating an equitable and inclusive Canadian sport and physical activity system that empowers girls and women.
Previously known as the Canadian Association for the Advancement of Women and Sport and Physical Activity (CAAWS), they worked with our agency partners at Republic to create the new name and brand identity. From there, Stack Creative took over for the build of the new website.
The goal was to provide a flexible, dynamic website that could host a significant volume of resources, workshops, publications, and other valuable thought- and practice-leadership content from Day One, in both English and French, while passing AA-level accessibility standards — without breaking a sweat.
We overhauled the Information Architecture and SEO for the new site, and matched this to a set of flexible, component-driven UX Design templates that gave the client a great deal of creative flexibility within a relatively simple system. The new brand colours of midnight navy, ultra pink, accent blues, and the gradient populated the visual design.
The new name, brand identity and teaser website (which we also created) launched to the public in February 2020, with the full site launched in March.
Full case study: https://stackcreative.co/canadian-women-sport
World Vision International were working with the innovation and service design consultancy The Moment to co-develop a global product to provide life-saving tools for those living in dangerous places — and to actively solicit support and raise awareness with new audiences around the world.
Stack Creative joined the effort to develop the creative concept for this product, including the messaging direction, guidance on visual design, UX design and copywriting, and creative direction on photography, illustration, and iconographic style and content.
The focus was simple: Make the work stand out in the category — and stand out compared to other World Vision programs — while still feeling connected to the overall World Vision brand.
The result was a creative messaging platform that spanned landing pages, advertising, social media, and CRM/email marketing, packaged up in a set of robust guideline documents for each World Vision office to implement. The global rollout began on World Refugee Day.
Note: Stack’s UX and creative work guided efforts in World Vision offices around the world, but each office was separately responsible for implementation. In-market creative may differ from what’s displayed here.
Full case study: https://stackcreative.co/world-vision/
Reunion Foods came to Stack to help take their beloved Michelle’s Rawfoodz brand of organic dressings, sauces and dips, and introduce it to the world anew as Mother Raw.
Another agency (Zulu Alpha Kilo) had already created the brand positioning, name, logo and packaging, and it fell on our shoulders to take this brand foundation and expand upon it, establish and codify the brand guidelines, and create a wide variety of key creative outputs for launch.
Stack’s mandate included:
• The full brand extension into all channels
• Creation and stewardship of the brand guidelines, tone of voice and copy direction, art direction and design
• Website design and content creation, in partnership with the Shopify agency Alt & Dot
• Original product and recipe photography
• Launch campaign social media creative plus the creation of a social “toolkit” for the marketing team to continue to use over time
• And the many other creative intangibles that go into a successful rebrand and launch.
Since the new brand has gone live, we’ve continued to work with Mother Raw on various campaigns and collateral on an ongoing basis, including their 20th Flavour “Duel of the Dressings” campaign that gave their fans the chance to vote on what the 20th Mother Raw flavour should be (creative below).
Full case study: https://stackcreative.co/mother-raw/
Memory Labs is a Toronto-based direct-to-consumer start-up that digitizes your old photos and videos so they will be preserved for the next generation.
We worked with the Memory Labs team on the design, content creation, and development of their new website, alongside with the creation of various other marketing collateral materials.
Building off the brand identity, we focused the website’s visual design and copywriting on a expressing trustworthiness, comfort, modernity, tech-savviness, and above all, respect. Memory Labs’ customers are families who are entrusting decades worth of scans, slides, and recordings to their care — and our job was to emphasize their professionalism and quality through every word, picture, and design cue.
Full case study: https://stackcreative.co/memorylabs/
The Moment are an innovation design studio based in Toronto, and in the summer of 2018, they came to Stack Creative to design, develop and launch their new website.
Work was already underway on their new brand and messaging platform, and our mandate was to translate this new brand into a compelling, modern, responsive and dynamic website that would allow the client content control over the long haul — and wow their audience from Day One. Our scope included SEO, UX Design, Art Direction/Design, and Development.
The site successfully launched in January 2019, dovetailing with The Moment’s public announcement of their new positioning and brand.
View the full case study — http://stackcreative.co/themoment
The Ottawa-based Taggart Group of Companies came to Stack to design their new website, concurrent with a revamp of their content.
The Taggart Group delivers expertise and leadership in real estate development, planning, design, finance, construction, and management — and their old site was in need of a tune-up, both to bring it up to date from a technical perspective, and to more creatively and accurately reflect the Group’s brand.
Our approach swapped the previous black-grey-and-wood aesthetic for a brighter blue-yellow-and-white colour palette, more closely tying it together with their other brand assets and providing a punchier, brighter, more welcoming visual experience. Additional focus from a content perspective was placed on services and projects that span the individual Companies, along with a timeline that told the backstory of the Group.
Full case study: https://stackcreative.co/taggart-group/
"There was a significant amount of trust between our teams, resulting in high-quality work."
Stack Creative brought our brand to life with a new design guide and some print-ready concepts. They also played a crucial role in putting together a website, visuals, and copy.
"There was a significant amount of trust between our teams, resulting in high-quality work."
Apr 5, 2019
The project was delivered on time and met expectations. The brand communication has benefited significantly. The company now has a consistent image that resonates with its target audience. The Stack Creative team delivered work independently but also worked well with external resources.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of an organic, farm-based brand of dips, sauces, and condiments.
What challenge were you trying to address with Stack Creative?
We hired Stack Creative to support the launch of our brand. A different agency created our name, logo, brand positioning, and packaging, but we wanted Stack Creative to expand on the existing materials and create a comprehensive set of brand guidelines.
What was the scope of their involvement?
The Stack Creative team created a full style guide, including logo treatment, packaging improvements, new design elements, and photography. They conducted a major photo shoot for our products. In addition, they made design templates for social media posts. Their team also created our Shopify site as part of the launching campaign.
What is the team composition?
Stuart (Founder & Creative Director, Stack Creative) was my main contact during the project, but they also supplied their entire team to work with other external members. Using his network, Stuart also brought resources from his network, including copywriters and design specialists.
How did you come to work with Stack Creative?
I found Stack Creative through my network. I had been working with other partners for our launching efforts, and this team came suggested through those connections.
How much have you invested with them?
We’ve spent around $20,000 on their services.
What is the status of this engagement?
We worked with Stack Creative from July–December 2018.
What evidence can you share that demonstrates the impact of the engagement?
On a basic level, we were able to successfully launch our online store because of Stack Creative’s support. This ability has been hugely impactful for us. Without their expertise, we wouldn’t have this comprehensive design system that helps our brand succeed. Our identity is consistently represented well because of the work they’ve done for us.
We’ve seen significant growth in impressions, followers, and overall engagement online, as well. The feedback from customers and our audience have been very positive. We’re confident in our ability to present our company accurately and attractively.
How did Stack Creative perform from a project management standpoint?
The dedicated project manager from Stack Creative organized the process and used several tools to keep track of progress. They were able to handle the workload without relying too heavily on me for clarity or support, making the process seamless for me. Their team was action-oriented and had a keen eye for detail, which ensured the project kept moving forward.
I could trust their team’s capabilities. If the project called for additional resources, Stuart used his network and scaled the team as necessary. They worked professionally and delivered everything at a high quality within the set schedule.
What did you find most impressive about them?
As a CEO, it was extremely valuable to me that the project could run easily and without substantial oversight. There was a significant amount of trust between our teams, resulting in high-quality work. Even though the work was challenging, the entire process was satisfying.
Are there any areas they could improve?
I’d recommend Stuart continue to grow his network with the right people to deliver quality work.