What was the scope of their involvement?
SS Digital helps with a variety of tasks. For one, they help differentiate our company from nursing homes by focusing on how people find out about us. Many prospects come from concerned families once the health of their loved ones starts to decline, but SS Digital helps us target people before they enter that stage by studying online behavior to find potential residents. They also employ SEO, content development, and paid marketing campaigns.
Their team manages our landing pages and websites, developing content that adds value and is optimized. They act as our marketing automation administrators, overseeing drip campaigns and different touch points for our customers and design digital ads as needed. More recently, they also started supporting our social media accounts, including Facebook and Instagram.
What is the team composition?
We work with Nick (Founder & Managing Partner, SS Digital Media), Amanda (Accounts Director & Partner, SS Digital Media), and Michael (Creative Director & Partner, SS Digital Media).
How did you come to work with SS Digital Media?
I found them through another marketing agency we had worked with previously. I looked at about seven other firms and interviewed a few. SS Digital stood out by the way they spoke to us despite our lack of digital marketing experience. They were also the only vendor that took the time to understand our business whereas other vendors came off as tone deaf to our model and what we do.
What is the status of this engagement?
We started working with them in January 2015 and the relationship is ongoing.