Intelligent Integrated Communications

Since 2008, our award-winning and nationally-recognized team has provided strategic insights and creative solutions for our clients.  Our priority is to fully understand the customer journey in order to market effectively and efficiently throughtout the entire purchase consideration cycle.

As an integrated marketing + advertising agency, SSDM provides digital consulting and services including campaign strategies, PPC management, social media development and execution, creative design and web development for multiple verticals.

 
$25,000+
 
$200 - $300 / hr
 
10 - 49
 Founded
2008
Show all +
Troy, MI
headquarters
  • 850 Stephenson Highway, Suite 700
    Troy, MI 48083
    United States

Portfolio

StoryPoint Honor Flight Image

StoryPoint Honor Flight

Honoring StoryPoint’s Military Heroes

SSDM has worked with Senior Village Management for five years, supporting its Independence Village and StoryPoint  Senior Living Communities with digital marketing.

 

StoryPoint communities are special in their attention to the interests of their residents. In fact, StoryPoint’s tagline is “Shine. Every Day.”

Sean Tracy heads up StoryPoint’s Veterans History Project, and coordinated with Honor Flight, a non-profit organization, to fly four veterans (two men and two women) from StoryPoint in Troy, Ohio to Washington, D.C. in the spring of 2018. Three were Navy; one Army. He also suggested SSDM document the trip.

SSDM researched and planned for two months and managed and scheduled all pre-production crew and equipment needs, developed storyboards, and reviewed existing B-roll footage featuring the four honorees.

Before sun-up on the morning of the trip, the SSDM production crew flew to Reagan National Airport to greet the veterans as they arrived from Dayton, Ohio.

Three videographers filmed their arrival and followed them throughout the day including the changing of the honor guard at Arlington National Cemetery, a flag ceremony at the Armed Services Memorial, and other memorial visits.

After an exhausting but rewarding day, at 11:00 pm, the veterans returned home, where another crew recorded their return to a cheering crowd of family and friends.

The following week, the SSDM video team interviewed the residents to get their thoughts on the trip and the documentary was edited to various lengths, for specific purposes.

 

The documentary resides on StoryPoint's YouTube channel, and in the blog section of its website, to recognize the veterans' selfless service to our country.

 

Short version: https://www.youtube.com/watch?v=CEMzGqMjr0g


Long-version URL: https://www.youtube.com/watch?v=tkCnOfYTnCc&t=99s

 

The long-version won a 2019 Telly Award for best non-broadcast editing and a Davey Award for Best Documentary.

SSDM Work Reel

Campaign clips

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A little video that highlights our people and our work.

Reviews

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SEO and Paid Campaign Strategies for Senior Living Communities

“Our lead volume is up 6% and our qualified leads have gone from a staggering 26% to 42%.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2015 - Ongoing
Project summary: 

SS Digital provides digital marketing strategy, SEO, content development, marketing campaign, email marketing, and social media services. 

The Reviewer
 
1,0001-5,000 Employees
 
Michigan
VP of Marketing, Senior Living Communities
 
Verified
The Review
Feedback summary: 

SS Digital's efforts have helped significantly decrease paid advertising spend, while increasing overall business leads. By investing the time to understand the business, they've been able to take a brilliant and unique approach to marketing. Their results speak for themselves.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of marketing for a senior living community, with two separate brands. We own and operate 15 senior living communities across the Midwest.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SS Digital Media?

Our primary market consists of more active adults compared to other senior living communities. Breaking through that stereotype and reaching people before their health declines is a key focus of our marketing strategy. We engaged SS Digital to help us with SEO and other online marketing services. 

SOLUTION

What was the scope of their involvement?

SS Digital helps with a variety of tasks. For one, they help differentiate our company from nursing homes by focusing on how people find out about us. Many prospects come from concerned families once the health of their loved ones starts to decline, but SS Digital helps us target people before they enter that stage by studying online behavior to find potential residents. They also employ SEO, content development, and paid marketing campaigns.

Their team manages our landing pages and websites, developing content that adds value and is optimized. They act as our marketing automation administrators, overseeing drip campaigns and different touch points for our customers and design digital ads as needed. More recently, they also started supporting our social media accounts, including Facebook and Instagram.

What is the team composition?

We work with Nick (Founder & Managing Partner, SS Digital Media), Amanda (Accounts Director & Partner, SS Digital Media), and Michael (Creative Director & Partner, SS Digital Media).

How did you come to work with SS Digital Media?

I found them through another marketing agency we had worked with previously. I looked at about seven other firms and interviewed a few. SS Digital stood out by the way they spoke to us despite our lack of digital marketing experience. They were also the only vendor that took the time to understand our business whereas other vendors came off as tone deaf to our model and what we do.

What is the status of this engagement?

We started working with them in January 2015 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They've taken a unique approach by researching and discovering new ways to reach our target audience. It's been a brilliant strategy that no one in our space is doing.

We were able to decrease our paid spend by 26% this year based on the optimization work they've done. Our lead volume is up 6% and our qualified leads have gone from a staggering 26% to 42%. Their unique approach to marketing has changed our business, allowing us to invest those funds into other initiatives to better serve our customers.

How did SS Digital Media perform from a project management standpoint?

Their approach is bulletproof and we haven't had any issues with communication. They manage projects through Jenkins, but we also check in with them by phone once a week and in-person on a bi-weekly basis.

What did you find most impressive about them?

There's a difference between a vendor and a partner, and SS Digital is definitely the latter. They invest the time to understand our industry and have been able to completely integrate themselves into our company. Many of the other firms we looked at had a one-size-fits-all approach, which doesn't work for a growing company like ours. SS Digital can appreciate the dysfunction of our business and be accommodating to our needs since we're not always the easiest client.

Are there any areas they could improve?

No. 

Do you have any advice for potential customers?

Be honest when they ask you questions about your business and challenges, rather than feeding them information that you think they want to hear. We weren't as forthcoming as we could've been in the beginning, but it's important to let them know as much as you can—it's remarkable what they'll be able to do with it.

5.0
Overall Score They've been fantastic.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've referred them to others many times.