Analytics and Power BI consulting company in India
Overview
SR analytics is focused on improving business decisions using data analytics and business intelligence solutions. Our tailor-made Power BI solutions have helped many brands improve their bottom-line by making data-driven decisions.
We are an India-based analytics consulting firm with a core mission to assist its clients to turn their data into corporate assets. Our team of professionals distinguish themselves by holding industry-recognized certifications & having significant experience in their domain.
Skills and expertise
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BI Strategy & implementations
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Business and Marketing analytics
- Microsoft Power BI consulting
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Data Visualization
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Web Analytics consulting
How we help?
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We intervene as a strategic and subject matter expert on projects with our exceptional team of professionals.
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We provide a foundation of information management and analytics capabilities to harness all value from your company data.
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Delivering insights at the speed of business and improving business outcomes.
What do we do?
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Business analytics consulting - helps you discover data insights quickly, quantify the business impact, and develop a strategy to use analytics everywhere.
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Marketing analytics consulting - helps you power your business with statistical modeling and high information dashboards to improve your marketing campaigns and marketing decisions.
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Data visualization solutions - makes your vast amount of data more accessible and simplified. With charts, graphs, and various other visual aids to tell stories and answer queries faster.
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Web analytics solutions - give you the power to analyze how website visitors interact with your web assets. From eCommerce analytics, event tracking to customized filtered reporting.
Why partner with us?
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Highest level of quality and commitment of timely deliveries
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Complete transparency and trust of handling your data
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More than 20k hours of analytics consulting work completed
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An exclusive team of resources
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Consulting rates starting at USD 60/hour
headquarters
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308, Sonigara Landmark, near Chatrapti chowk, Kaspate wasti, WakadPimpri-Chinchwad, MH 411057India
Focus
Portfolio
NP Digital, Learn Squared, Addazzle, Zaflex, Pinnacle Fund services, Awe Inspired, Upmetrics
Data visualization with Google data studio for a US luxury jewelry brand
Awe Inspired is a direct-to-consumer fine jewelry brand. Their beloved Goddess Collection has been worn by countless A-list celebrities and tens of thousands of customers.
Celebrating diversity, intersectional feminism, and social justice is at the core of who they are and what they do. 20% of all proceeds benefit their incredible charity partners, each chosen for the direct impact they have on the lives of women overcoming adversity.
Challenges
- Consolidate various data sources into a single automated report
- Consolidate all KPIs to have a 360-degree view
- Calculate metrics like overall marketing spend, overall marketing revenue, overall CTR, overall CPA, etc.
- Build the Quiz funnel performance and view the performance of each quiz result
- Blending all marketing channels’ data to calculate global metrics
- Automate BI dashboards for each company department
Data visualization tool used: Google Data Studio
- SR analytics’ certified Google Analytics experts understood the business model quickly and conducted an audit of their current data sources against the business requirements.
- SR Analytics built over a dozen customized analytics dashboards in Google Data Studio stitching together data sets across our entire tech stack.
- This involved stitching together data from various data sources like Google Analytics, Facebook, Pinterest, Shopify, Klaviyo, and Zendesk and building fully customized dashboards in Google Data Studio.
- Various third-party connectors were used to blend the data like Supermetrics, PowerMyAnalytics, StitchData, etc.
- Google Big Query data warehouse was used to store data from Klaviyo and Zendesk.
- All the complex data modeling and transformations were applied either in Google Data Studio or in Google Big Query.
- Access to these dashboards had an immediate and enormously positive impact on the client’s bottom line.
- The client instituted weekly Business Metrics meetings to analyze the dashboard insights and adjusted their ongoing strategy heading into the holiday season.
- Made several significant product modifications based on insights from the dashboards.
- Their overall eCommerce website conversion rate improved by 10% in a span of 4 months.
Customized Power BI dashboards for Pinnacle fund services
- To create a one-stop reporting solution that captures all the relevant metrics that help measure the health of the invested funds.
- Consolidate all KPIs for a 360-degree view of the fund’s data
- Determine Asset allocations and Asset Continuity
- Calculate portfolio performance metrics like income and IRR
- Analyze exits of investments from a portfolio
- Present and Analyse Consolidated Financial Statements
- Determine Investors’ performance KPIs
Software used – Microsoft Power BI
- SR Analytics created a powerful dashboarding solution for Pinnacle fund services in Microsoft Power BI
- The dashboard was built for – speed, ease of navigation, and high-value insights.
- All the complex data modeling, preparation, and transformations were applied in Power BI.
- The powerful engine of Power BI was optimally leveraged for speed and performance.
- The dashboarding solution solved all the business challenges. Be it insightful financial metrics or market value of assets or measuring the performance of funds, investors, or securities, all the bases were covered.
- The dashboarding solution not only gave a bird’s eye view on funds’ performance but also comprised of 15+ detailed reports providing nitty-gritty and ground-level insights.
- The dashboarding solution was designed in such a way that it can easily step into the shoes of any stakeholder be it Pinnacle Fund services or any investor or any security.
- Delighted all the stakeholders by providing 20+ powerful metrics in dashboards to accurately measure the health of the funds.
How KPI tracking improved decision making for Learn Squared?
Overview
California based e-learning platform (Learn Squared) approached SR analytics for building new KPI tracking for their entire business. Their main goal was to understand the business and how they can grow using actionable insights.
They knew that their current decision-making process was heavily backed by intuition rather than data.
Challenges
SR analytics’ e-commerce expertise allowed it to understand the business model quickly. SR analytics conducted an audit of their current data sources against the business requirements.
The largest point of friction was to combine all data sources into one single data warehouse.
- The data sources contained marketing sources like - Google Analytics, FB ads, Google Ads, Bing Ads.
- Operational sources like CRM data for customer’s product purchases and their interaction with the product and payment processing data.
- CRM data was in SQL based databases while other data needed to be extracted from various marketing platforms.
Solution
(Software used: Microsoft Power BI)
After collecting the data from multiple sources into Microsoft’s SQL Server, various relationships were built to connect all the data sources. It was done using our 4-stage strategic approach that reflected the whole customer journey from brand awareness to consuming the product.
SR analytics collaborated with the client to understand their KPIs and implemented them into Microsoft Power BI.
SR analytics provided key recommendations on which metrics are important to track and which ones move the needle for the client’s profitability.
Final Result - ROI increased by 6X
Reviews
the project
BI System for IT Company
"They were top-notch in their data visualization skills."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am Kalpesh Kotadiya, Co-founder of Kmphitech LLP. Kmphitech is one of India’s fastest growing IT companies focusing on providing end to end solutions on Mobile Application Development, Game Development, Web Application Development , Software Development, Web Design.
For what projects/services did your company hire SR analytics?
We hired SR analytics to build the BI System for executive management reports. This involved the reports for our various departments like operations, finance, HR and marketing.
What were your goals for this project?
Our goal was to gain the complete understanding of various important metrics related to finance, marketing, and operations. Another goal is to get the actionable insights on what can be improved.
How did you select SR analytics?
We came to know about SR analytics via LinkedIn. Also checked their website and their relevant experience in building the BI systems. We also found that they are Microsoft Power BI Silver Partner.
Describe the project in detail.
SR analytics built many useful analytics dashboards in Power BI stitching together data from various data sources like Google Analytics, Google Search Console, Facebook ads, LinkedIn ads and Quickbooks. SR analytics team is very responsive and communicated frequently on the progress. They also communicated with all our departments heads and gathered the requirements quite efficiently.
What was the team composition?
The team is quite diverse. They have got a Database and Data Warehousing expert and a data visualization wizard who can design beautiful reports. They have also got a CFA certified finance expert and a Google Analytics certified expert.
Can you share any outcomes from the project that demonstrate progress or success?
We've instituted weekly Business Metrics meetings to analyze the dashboard insights and adjust our ongoing strategy. Within just few months, we were able to achieve the operational efficiency by about 30%. It also helped us to find leaks in various points and were able to fix it quickly.
How effective was the workflow between your team and theirs?
The team communicated very effectively about their progress and gave us complete confidence throughout the process. It was a great experience.
What did you find most impressive about this company?
Their expertise in understanding the requirements across the departments. CFA expert in their team gave us great inside our accounting and finance departments. Their Google Analytics expert’s recommendations to improve the overall marketing tracking were very helpful. They are top-notch in their data visualization skills. They built amazing dashboards for our executive team to go over the important day-to-day metrics.
Are there any areas for improvement?
Not really. We were completely satisfied with their work ethic and their approach.
the project
BI System Dev for Business & Financial Planning Software
"The overall skill set of the team was diverse and complementary to one another."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm Paresh Balar, co-founder of Upmetrics. Upmetrics is an online business planning and financial planning software.
For what projects/services did your company hire SR analytics?
We hired SR analytics to build a BI system for our internal management reports. The main deliverables were Power BI reports for executive decision making.
What were your goals for this project?
The main goal of this project was to develop a complete reporting system that shows data from various sources. These data should then be used to generate actionable insights by a powerful business intelligence software.
How did you select SR analytics?
We came to know about SR analytics through one of our clients who already worked with SR analytics and had great feedback about them.
Describe the project in detail.
The objective of the project was to develop a complete reporting system that shows data from various sources. These data should then be used to generate actionable insights by a powerful business intelligence software. Our main concern was data security across departments since we wanted to provide departmental data access to department heads and complete data access to executives.
The final deliverable would be BI reports for each department that could provide actionable insights to make business decisions. If executed successfully, this project could generate at least 5x returns to our bottom line.
What was the team composition?
The team is quite diverse. They have got a finance expert, they also got one DB admin that is well complemented by a Power BI consultant. The overall skill set of the team was diverse and complementary to one another.
Can you share any outcomes from the project that demonstrate progress or success?
Within just a few months, we were able to increase our efficiency by about 40%; our decision times are shortened and we are much more confident in decision making.
How effective was the workflow between your team and theirs?
The workflow was smooth. Their team knew the subject matter so it was easy communication from our side. We took weekly calls for status updates and gave feedback about the work.
What did you find most impressive about this company?
Their commitment to delivering quality work with minimal client guidance/hand-holding. We have worked with many vendors but this was the differentiating factor with SR analytics.
Are there any areas for improvement?
Yes, what is working against them is their location disadvantage. They should expand their services to US locations.
the project
BI Dashboard for Jewelry Brand
"The team communicated their progress regularly and gave us complete confidence throughout the process."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the co-founder and CEO of Awe Inspired, a direct-to-consumer fine jewelry brand. Our beloved Goddess Collection has been worn by countless A-list celebrities and tens of thousands of customers. We donate 20% of all proceeds to our national charity partners.
For what projects/services did your company hire SR analytics?
We hired SR analytics to build our automated BI dashboards for each department of our company. This involved stitching together data from Google, Facebook, Pinterest, Shopify, Klaviyo, and Zendesk and building fully customized dashboards in Google Data Studio.
What were your goals for this project?
Our goal was to gain immediate and ongoing visibility into performance metrics across our entire business.
How did you select SR analytics?
We were connected with SR analytics via UpWork, where they were listed as the top-earning and performing vendor in this space.
Describe the project in detail.
SR Analytics built over a dozen customized analytics dashboards in Google Data Studio stitching together data sets across our entire tech stack. We worked with SR to create detailed dashboard specifications to meet all of our reporting needs. SR built the dashboards and communicated with us readily and frequently over Slack to make sure the deliverables met all of our needs.
What was the team composition?
We worked directly with Sagar on each element of the project.
Can you share any outcomes from the project that demonstrate progress or success?
Our access to these dashboards has had an immediate and enormously positive impact on our business. We've instituted weekly Business Metrics meetings to analyze the dashboard insights and adjust our ongoing strategy heading into the holiday season.
We've made several significant product modifications based on insights from our dashboards that have improved overall website commerce conversion by 10% in a short period of time.
How effective was the workflow between your team and theirs?
Sagar could not have been more pleasant or easier to work with. He was readily available to field feedback and suggestions via Slack and turned around revisions quickly and efficiently.
The team communicated their progress regularly and gave us complete confidence throughout the process that our desired deliverables would be achieved and that everything would be delivered on time. It was a delightful collaboration process.
What did you find most impressive about this company?
I was blown away not only by Sagar's clear expertise when it came to BI data but by his eagerness to please and deliver exceptional work. Several times Sagar made recommendations to modify or build upon our specifications to deliver dashboard components we didn't even know we needed.
Since the completion of our first SOW, Sagar has presented us with compelling next steps for further development; we have contracted with him again to continue building on our progress and hope to maintain an ongoing relationship as our business grows.
Are there any areas for improvement?
We were completely satisfied with the deliverables as well as the development process. Sagar is a true professional that any company would be lucky to work with.
To the client's satisfaction, the new reporting system boosted operational efficiency by 30% and improved overall business productivity. The team utilized an effective workflow, which ensured a successful engagement from start to finish.