The SquarePeg

Please describe your company and your position there.

I am Arif Khan - co-founder of WooStudy, a global edtech marketplace that connects students to college reenrollment using AI and chatbots.

For what projects/services did your company hire The SquarePeg?

We needed an all out full ops marketing agency that can partner with us and own the full end-to-end marketing aspects of our launch. SquarePeg exactly delivered such undertaking.

How did you select this vendor?

Over the period of time - SquarePeg proven to us that they posses the understanding and knowledge it takes to deliver all the required milestones/kpi's in a orderly fashion.

Describe the scope of their work in detail.

1. B2C marketing/ops (SqPeg handled it via automation and with inhouse resources)
2. B2B marketing /ops (SqPeg handled it by full understanding / drafting b2b flow and via managing it inhouse)
3. SEO/SEM/SITE optimize (SqPeg managed it successfully inhouse)
4. Content engagement (SqPeg did a great job leveraging blog/social media/partnerships etc)

What was the team composition?

A super team of 5-6 folks within from SqPeg's end.

Can you share any outcomes from the project that demonstrate progress or success?

all milestones/kpi's were met and 100% delivered

How effective was the workflow between your team and theirs?

very flowless and seamless. SqPeg was engaging with us any time of the day (late eve hours, wknds and all), ranging from 2-4 meetings per week.

What did you find most impressive about this company?

Their leadership, proactiveness, willingness to go the extra mile, and thinking out of the box were impressive!

Is there any area for improvement or anything that could have been done differently?

can't think of one team is spotless and on-point

Please describe your company and your position there.

CEO & Co-Founder of Your Doctors Online

For what projects/services did your company hire The SquarePeg?

We hired Zunaira for helping us build our digital presence for the purpose of generating leads organically.

What were your goals for this project?

The goal of the project was to generate organic backlinks for the purpose of increasing our SEO strength. We needed at least 20 organic back links every month to beat our competition in terms of keyword rankings.

How did you select this vendor?

SquarePeg reached out to us and had a very convincing value proposition for helping us build momentum from an organic growth perspective. It was super easy to make the decision to go with the company.

Describe the scope of their work in detail.

The purpose of our engagement was to gain as many backlinks as possible to gain SEO strength. Zunaira had determined that we needed 20 backlinks per month to outcompete and become rank 1 on Google Search for our organic rankings.

She and her team began the execution of gaining links for us. In a matter of 6 months we went on page 3 of Google to rank 3 on page 1 of Google. This helped us in increasing our revenue by 400% while making our customer acquisition cost to virtually zero.

What was the team composition?

Zunaira was mainly involved in the project.

Can you share any outcomes from the project that demonstrate progress or success?

Her work helped us in increasing our revenue by 400% while making our customer acquisition cost to virtually zero.

How effective was the workflow between your team and theirs?

Her team were super transparent in terms of expectations, goals, and challenges.

What did you find most impressive about this company?

She never over-promised or under-delivered in terms of achieving our goals.

Are there any areas for improvement?

None

Please describe your company and your position there.

I am the founder of LocateMotion which focuses on helping seniors age in place / at home. We have developed an AI-enabled health intelligence platform that uses the latest emerging technologies like AI, IoT, 5G, wearables, etc., to help remotely monitor seniors thus allowing both seniors and their caregivers like independently and with peace of mind.

For what projects/services did your company hire The SquarePeg?

As we launch -we needed to explore the art of digital marketing. We also needed to help us do the market research, propose a strategy, be flexible to make updates, and then finally execute based on a success-based fee.

What were your goals for this project?

Our goals were to

• Identify the target market
• understand persona
• prioritize
• calculate market sizing (TAM, SAM, SOM)
• the device the plan to create funnel
• execute
• report
• make updates

How did you select this vendor?

We discussed the expertise, cost, flexibility and understanding of market with various vendors

Describe the scope of their work in detail.

Very detailed scope but explained in the goals of the project at the high level

Can you share any outcomes from the project that demonstrate progress or success?

We are starting to get some leads at the top of funnel and now at the bottom of the funnel as well

How effective was the workflow between your team and theirs?

Easy as we used weekly calls, emails, whatsapp, and then we used Monday.com to plan and execute

What did you find most impressive about this company?

Value for money, flexibility and willingness to work based on success

Are there any areas for improvement?

We are still working towards generating leads for ourselves and we will be able to comment on this better in a few months - for now I find them to be great value for money, flexible etc.,

Please describe your company and your position there.

International Legal research and services company providing services in IT law

For what projects/services did your company hire The SquarePeg?

Marketing of digital legal products

What were your goals for this project?

We were looking to spread our product amongst law firms and sell them the legal services that can be used by law firms and governments

How did you select The SquarePeg?

We had come across them as one of the biggest names in the industry and were referred to them by several other businesses who work with us

Describe the scope of their work in detail.

They looked at end to end services including making strategy, identifying target personas, social media marketing, website development and design, inbound marketing, email marketing, generating traffic and engagement with potential customers

What was the team composition?

I dealt mostly with the COO and the CEO both whom were exceptionally capable.

Can you share any outcomes from the project that demonstrate progress or success?

Our product sales went from 0 to over a million dollars in sales per month. We could not be happier for the fantastic work being done

How effective was the workflow between your team and theirs?

They have a very effective workflow and extremely professional staff that is ever attentive.

What did you find most impressive about this company?

They are true experts in their field and continuously add tremendous value. I was extremely happy because they took up the entire digital marketing burden and I did not even have to think about it, so I could focus on what was important to me.

Are there any areas for improvement?

None to my knowledge