Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?
In very broad terms, in the first six months that we worked together, the investment that we made was repaid 1.5 times. That’s recurring revenue, so when we stop working with them, those clients will hopefully stick with us. The longer we go into the future, the better that ratio is going to look.
The content of the videos has been widely shared and liked. I’m positive about that. They have done a great job on the content. The actual paid social bit is probably more on us than them. We haven’t always given them the budget they wanted. It can be a bit of a black hole where you just keep pouring money into it. So, we are a bit nervous about fully going for that, to be honest. Any restrictions or under-delivery there would be on us rather than on them.
How did Squaredot perform from a project management standpoint?
We have a weekly call with the CEO, Ian, who is my contact there as well. He’ll do that call with our project manager, who looks after the activities. We will agree on the activities that day for the next seven days, then they’ll go off and do that stuff. The following week, we look at what we’ve done that week and plan for the next week.
They’re very hands-on. If something comes up over the next seven days that we want to feature, they’ll find a way of putting that in. They have a monthly schedule of main activities, and we have some scope around that to add new stuff as it comes up. They come into the office quarterly for a bigger-scale review. We have the weekly phone call, and we share documents, projects, and things like that through Google Docs.
What did you find most impressive about Squaredot?
The main benefit is that they’re flexible. They’re quick to change track if we think that something isn’t working. Also, they’re a HubSpot partner, which is useful. We publish our blog through HubSpot, and I believe the campaign they ran with us through HubSpot won an award at the HubSpot Awards last year. We got some secondary promotion from that as well. They’re a good value for the money. They’re currently a smaller agency, so we still get contact with Ian and Sean, the CEO and the co-founder, which always makes you feel good. They’re very personable, willing, and engaging.
Are there any areas Squaredot could improve?
They could work on longer-term planning. This could be mostly due to us because we’ve been working with them on a rolling monthly contract for over a year now. If we had a long-term planning relationship, they could plan further down the road than we’re doing at the moment, primarily around growth. We’re fast-growing company, but we want to grow faster. Because it’s an agency, we could probably do things quicker or more efficiently if we had the internal resources ourselves. I think that would apply across any agency; it’s not specific to Squaredot.