What was the scope of their involvement?
It really started as a website redevelopment. We decided within our company that we needed to adjust our website, recreate it, and develop it in a way that is more reflective of who we are and what we’ve worked on. That was the genesis, and as that kicked off, we reached out to Spry through a relationship with one of the principals. In looking through their work, we felt confident in working with them. The project then developed into looking at the logo.
We were sort of doing those two projects on a parallel path. We were building what we wanted the website to be, what the story should be and how we wanted to focus on things. Then we really got into the development of how it should be structured and laid out, the approach we wanted to take, and the goal for the website in the end. We looked at who the website would be reaching, who it’s written for and the goals we wanted out of it. Obviously, when you’re doing a new website, the goal is to get new work, but there were other components within that as well, based on how our firm has typically been engaged in projects.
Our typical client base is a lot of reoccurring business, but we still wanted to be able to showcase the work and our clients appropriately, to make them look good in that process as well. So, it was a bit twofold in the goals of the website. We wanted the site to be something that we can update and keep current as much as possible, without having to constantly go back to people to put new content on the website. We also wanted to make it more approachable, with better staff profiles, images of staff, and a blog, so we could have more of a voice and dialog through our website.
As we launched the new website and logo, we kept making refinements to the site and adding new material. Then we started to have conversations around getting the rest of our marketing materials to align with the new branding. We engaged Spry to take the new design approach and the visual styles we’d developed into all our marketing materials. It now all looks the same, with the same fonts, formats and layouts. They worked with us to help develop those as well. We haven’t had a true marketing campaign with them, but they helped us get all our material aligned within the same family.
We originally kicked it off with the principal of the firm, Sheila Burkett, and they brought along a team that Ken Moire was leading. They had a project manager and a project designer. Through the process, we met other people that would come to meetings to talk about a specific topic or do a training. It’s a WordPress site, and once the build was complete, they sent over someone to do some training on how we would manage the site moving forward. We probably dealt with six or so people, knowing there was a whole group of folks working on the project. It always seemed like the resources were there.
As designers ourselves, we probably got in the way as much as we possibly could, and not necessarily in a good way. I’m sure it was a challenge for Spry, dealing with us in that regard. We always knew the resources were there to support the project. Ken and Jay have really become the two main contacts, and they’ve both been great to work with. They’re responsive, and they explain the reasoning behind a solution, which has been very helpful.
How did you come to work with Spry Digital?
One of our firm’s principals had an existing relationship with one or two of the principals at Spry. We probably looked at two or three other agencies who had good recommendations, and we liked their approaches. However, the existing relationship won out, and it worked out very well. Spry has been a big bonus and help for us in this process. The quality of the work was certainly there. The personal relationship just became an added bonus to the whole thing.
How much have you invested with Spry Digital?
I would estimate we’ve spent more than $40,000.
What is the status of this engagement?
It may have started in November or December of 2015, but it really kicked off in earnest in January or February of 2016. We have a service agreement with them. As we find little things that need to be fixed or adjusted, they’re available for us. We’ve maintained the relationship and talked about doing some more specific marketing components in the future. They’ve presented some possible avenues to take going forward, and it’s nice to see that they’re thinking ahead. I’m sure we’ll continue to work with them as things come about or as we want to expand a more active marketing approach.