Can you share any outcomes from the project that demonstrate progress or success?
We tracked many goals since the very beginning, for example, how many keywords we rank for in each market, what position we rank for them, organic traffic, conversions where organic traffic at least assisted, etc. and I can confirm that all metrics have consistently gone up since the very beginning. Slower in the beginning, then faster with time.
How effective was the workflow between your team and theirs?
We have a Skype group to get in touch about the little things and check-in, but we also have monthly calls. At the beginning of our cooperation, they actually asked us what kind of reporting system we would be most happy with, which KPIs matter to us, etc.
We only wanted to keep track of the articles they publish for us (links they acquire for us) so for that, we have a spreadsheet that they regularly update. Apart from that, we have a monthly call meeting, during which they present the most prominent changes/achievements in the month so that we don’t have to interpret that ourselves based on some pretty PDF.
What did you find most impressive about this company?
The straight forward approach I keep mentioning. I can ask them anything and get a direct, honest response. Sometimes, even if maybe I did not want to hear it. Sometimes they have bad news, which is always a part of any project, but they are upfront about it and have a solution ready to go too.
Are there any areas for improvement?
I’m sure there are always ways to improve processes, but I know for a fact that Spletnik is the first to find those opportunities and improve upon them. I myself don’t have any ideas.